Episode 54

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Published on:

10th Jul 2024

54 | Steal My Summer Business Strategy

I am in PLAY mode this summer and I'm intentionally using this season to make an impact and make more money in my business. Tune in to hear the 6 parts of my summer business strategy.

Transcript
Speaker:

I've coached nearly 100 women about their

screen time, and here's what I've learned.

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Women actually don't care about their

screen time, they care about those things

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that are impacted by their screen time.

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Their ability to be patient with their

kids, the growth of their business,

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having time to pursue their creative

dreams, their relationship with their

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husband, the inner peace that they feel,

their confidence in themselves, their

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Connection with God, their friendships

not missing out on their kids' childhoods.

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I'm Alex and I'm here to

help you find inner peace.

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Enjoy true fulfillment

and be fully present.

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Welcome to the Mindful with Media Podcast.

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I have been full on summer mode and.

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This happens throughout the year,

but typically if you look at my

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episodes during last summer and

this summer, I, I skipped more weeks

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in the summer of my podcast, but I

realized that some of it has been this.

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Like sneaky perfectionism

getting in the way that I.

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I feel like I have to have like a

perfect podcast episode outlined.

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And so.

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Anyways, all that to say, I'm committing

again to releasing an episode every week.

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So I'm back., and with

that, I wanted to focus on.

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My.

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Summer business strategy.

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And so.

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My business, you know, looks different.

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Depending on my season of life, but

especially during this summer season.

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The way that I run my business and the

things that I do looks really different.

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And.

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Because of my target audience

is moms and especially moms.

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Who have their own business

and moms with kids at home.

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And so.

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I have a different

strategy for the summer.

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And so.

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I want to share more

of that strategy today.

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And.

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The reason that I, I thought about

sharing this is because, so I think it

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was like end of April, beginning of may.

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I had this idea for this program

and it just came to me so clearly

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of what I wanted this program to be.

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And this was a big program and

you might've even seen, I think on

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Instagram, I was like, I was trying to

find the right logo for this program.

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And so I was like getting

people's opinions on Instagram,

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about what logo I should use.

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And.

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I was starting to kind of tease it

out to, to get ready to launch it.

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But I just realized that.

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Summer would not be.

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A great time to launch this program.

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And so I decided to.

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Put that on hold and have a

new strategy for the summer.

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And then I'm actually still planning

to launch that program and I've

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already decided a name for it.

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The name of it, the name of it is

the serenity and it's launching.

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August 20th.

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And so I'll talk about that more

later in the episode about that, but.

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Although to say.

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I'll share.

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Six parts of my business

strategy this summer.

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The first part of my summer strategy.

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Is to provide tons of free

value and just free content.

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And.

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So I'm taking a lot of concepts

from my paid offers and turning

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them into Instagram posts.

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And.

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I'm just focusing on more like

educational and nurturing content

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with my Instagram and less about

like growth or attract content.

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And also with my, my free

content that I'm providing.

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Is.

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I'm trying to make it super simple.

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And I think this is a something that is

always effective, but I think especially

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in the summer, like people kind of just

in play mode, they don't really want to.

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Sit and read a super long caption

or learn really detailed things or.

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They just, they're not ready for that.

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We're all just in play mode.

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We want just like, Quick tips or just

like funny things or entertaining things

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or feel good things just, I would say

even, I think mostly people on Instagram

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are scrolling pretty quickly, but I

would say it's even worse in the summer.

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We're.

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We're not ready for that.

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That.

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Complex content.

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So I'm just trying to provide

really simple content.

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And then also I'm just providing a lot

of free challenges, free programs, just.

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Things that normally I might charge for

as offers, I'm just doing them for free.

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So right now I'm running a

free seven day challenge.

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To help people.

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Practice only spending 30

minutes a day on Instagram.

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And still posting every day, but

then getting off and actually being

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present and living their life.

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And so just learning to use

Instagram in moderation.

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And then I'm going to be.

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Doing some more free workshops

coming up, but I'm actually

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going to be doing some more free.

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One-on-one calls.

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I'm just providing a lot of.

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Free offers, I guess you could call them.

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And it's, it's a really fun way to.

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To feel like I'm serving my audience

and it kind of feels playful.

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I don't know.

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I always want my business to be playful,

but I'm trying to lean into that.

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Playful mode and providing

tens of free offers feels.

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feels.

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summary and it's part of my

summer business strategy.

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The second part of my strategy this

summer is to set myself up as an expert.

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And you've probably seen, I mean

really the whole time, but especially

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these last six months or so, I

really been trying to figure out.

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Who I am and what I do with my business.

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I switched to do.

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Life coaching.

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And then I switched to do

business coaching then.

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So I'm just trying to kind of find

my sweet spot of who I love to

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help and how I can best help them.

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And so.

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I've I've really figured out.

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I love working with.

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Female.

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Business owners, especially

moms who have young kids.

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And they really want

to make an impact and.

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, just influence people for good

using Instagram specifically and who

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who wants to help people in some way?

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And

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like their kids come first

and their family comes first.

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And so they're trying

to find that balance.

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I love helping.

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Moms find a strategy.

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Two.

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Effectively, like actually

make money from their business.

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That's something I hear a lot from

clients is like, They've been working

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on this for so long and put so much

time and effort and energy into this.

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But they weren't making money and,

and how to actually help them.

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Make money.

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And then also.

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Doing that without.

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Getting sucked into Instagram.

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Like.

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Spending minimal time on.

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Instagram specifically, and also

on their phones so they can reel.

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Plea not only like be with their kids and

really enjoy their kids, but also have

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more time to do things for themselves.

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Like.

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Read or paint their nails or

bake or exercise I love helping.

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Moms and business find that balance.

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And also.

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Actually make money and

actually have an impact.

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Okay.

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All that to say, I'm trying to set

myself up as an expert in that area.

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And.

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Now that I've kind of figured out.

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Who I am and what I want to do.

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The third part of my business strategy

this summer is to build relationships.

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So I've been offering more.

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Free one-on-one Voxer coaching, which

has been really fun to connect with

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all of you on a more personal level.

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In addition to my one-on-one

clients, I love talking with you

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and building those relationships.

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That's.

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One of my very favorite parts of

my business is connecting with you.

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And also just doing that through

Instagram, you know, Through following

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new people or connecting with people

who follow me or things like that.

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And then also as part of building.

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Building relationships.

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I went to the abundance workshop.

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That Amber Smith put on

hearing Utah and it was.

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So fun.

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It was such a.

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Just a happy experience to be around.

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Other people who have very similar

interests and passions to me.

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And that was a really fun way

to build relationships in a way

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that's connected to my business.

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Okay.

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The fourth theme.

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That is part of my business strategy

this summer as to really prep for that

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program that I'm launching in August.

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So it's called the serenity and.

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I'm announcing details

on Monday, July 15th.

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So.

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Stay stay tuned on Instagram to find

out more details about that, but

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I'm really just trying to like flush

out all the details for that of.

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Who it's for and.

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What.

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What, what the experience will be.

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I really want this to be

a really powerful program.

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That's safe and.

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Connecting.

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Okay.

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I'm I.

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I wasn't going to do this,

but I'm going to share some

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like insider details on here.

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So.

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The serenity is a hybrid program.

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For.

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Moms who have their own business.

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And.

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Want to make an impact

and want to make money.

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And.

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Again, I'll share more details

later, but basically it'll be.

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One live workshop a month.

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One one-on-one call with me a month.

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And then.

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One.

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Training on.

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Specific topics.

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That you can listen to via audio.

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So it'll be set up through a

private podcast so that you can

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just listen to it on the go.

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Anyway.

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So I'm just really fleshing out the

details for that program for the serenity.

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And, and it's actually interesting kind

of, as I say this as like my business

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strategy, because so typically in a

school year, I work four hours a week.

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And then in the summer,

my babysitter she's 13.

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I think she just turned 14 actually.

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So she doesn't have school in the summer.

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And so she's available to work more.

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And so she works six hours in the week.

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So I actually have more time in

the summer to work on my business.

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And so now this is what I'm doing,

like all my prep, so that in the school

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year, when I have less work time, I can.

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Be already in those areas.

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Okay.

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The fifth part of my strategy, my

business strategy this summer is.

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To create quick content.

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And so kind of, like I said

earlier, like, People on Instagram,

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they just want simple content.

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And it's easier for me to create really

simple content and not like write a huge

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essay or make this like really complex

video montage, like just quick content.

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It's better for my people.

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It's better for me.

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And then also when I create

content more quickly, then I'm

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able to find out what's resonating.

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What's not resonating.

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Like what's working, what's not working.

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Faster.

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I can get.

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Faster results.

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Like more data quicker.

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And with this, In the summer, typically

engagement drops on Instagram anyways.

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And so I don't want to spend a million

years on these really like complex posts.

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If people aren't going to be seeing

them, if they're just going to

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be glancing at them while they're

on their family trip or whatever.

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And so.

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That's something else.

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Is I just, yeah, I don't want to spend

a lot of time on creating content.

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And with this, keep your eyes peeled

because I'm going to be running a.

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Workshop on how to create quality

content and less than 10 minutes.

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So.

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I'll be teaching you how to do this.

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And that's what I'm also kind of

practicing myself, like, okay,

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what's my formula for creating

effective content really fast.

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My sixth.

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Strategy.

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For my business this summer is to

play a lot and put my phone away.

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And so I know I say this all the

time, but we're doing the:

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hours outside challenge this year.

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And.

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Based on like where I live, you're

supposed to spend five hours

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a day outside in the summer.

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And so.

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In like the evenings I used to.

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Work on my.

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Business after my kids would go to bed.

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But instead I've been having my kids

stay up later to like nine and we just

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play together outside in the evenings

instead of trying to get stuff done.

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And that's been really

fun to just hang out with.

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Our neighbors and.

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Sometimes we'll do like random

little adventures in the evening

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and that's, that's been really fun.

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Obviously we do things all day, too.

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We go hiking and go to lakes and

go to splash pads and go swimming.

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And.

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Like I said, just sit in my camp,

chair outside while my kids play.

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And I've been doing a lot more

running this summer in the mornings

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when our babysitter comes and I've

been getting into trail running

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again, that's been really fun.

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So.

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I've just been, yeah.

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Intentionally playing a lot more.

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And putting my phone away and

setting aside my, my chores to do

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and just playing, because I really

do believe that when we get true

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rest, like true, true, true rest.

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And not just like rest, like sleeping, but

like that's rejuvenating for your soul.

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Then.

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Your business does better and you

as a person are happier and your

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family's happier and it's, it's

just, it's just good for everyone.

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Sometimes it's easy to be like,

well, like maybe I should start

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trying to, like, do housework in

the evenings or work on my business.

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Like put my kids to bed earlier.

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Mark my business or whatever,

but I'm like, no, like.

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Summer is not all year.

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Summer is just one season.

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And I want to take advantage of this,

this time when it's light outside, too.

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To go play into, go be with my kids.

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So just as a recap, my

business strategy this summer.

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One provide tons of free

value and free content.

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I'm not offering anything

paid this summer.

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I'm just relying on my,

my one-on-one clients.

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I already have for income, not trying to.

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Offer anything new?

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Number two, set myself up as an expert,

as I have really niched down to.

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Helping moms in business.

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Make money and have an impact without

getting sucked into social media.

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Number three.

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I've been working on

building relationships.

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And then number four, I'm

prepping to launch the serenity.

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Which is the hybrid hybrid probate.

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A hybrid program that is

launching August 20th.

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Number five.

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I've been focusing on creating quick

content and mastering that skill.

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And then number six, I've been spending

lots of time playing with my phone away.

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So with that, I hope

you have a happy summer.

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And like I said, I've been offering

lots of free one-on-one coaching.

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Something that I am

offering right now for free.

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Is.

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I'll help you come up with.

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A week's worth of simple

content ideas via boxer.

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So if you're interested in that,

I just either send me a DM on

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Instagram or send me an email,

alex@mindfulwithmedia.com and I will.

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Help you create.

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Seven posts.

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That are simple and effective.

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And Applicable to your niche specifically.

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So send me a DM and have a happy summer.

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About the Podcast

Mindful with Media
This is the podcast for entrepreneurial moms who want to grow a meaningful, profitable business without sacrificing their other priorities (like spending time with their kids or getting enough sleep).

Host Alex Fales—business coach, mindset mentor, and mom—shares honest conversations, simple strategies, and powerful mindset shifts to help you and make money doing work you love and grow as a person while you're at it.

Expect solo episodes, authentic chats, and real-life stories that help you blend business strategy with personal growth, so you can build a business that supports your life (not the other way around).

Because you don’t need more hustle.
You need clarity, confidence, and the courage to do business your way.