Episode 57

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Published on:

31st Jul 2024

57 | 3 Mistakes Stopping You From Making $1000/Month

I have found a lot of programs and coaches who help you make 6-figures, but I was having a hard time consistently making any amount of money.

In this week's episode I share 3 mistakes that might be stopping you from consistently making at least $1000 a month.

Transcript
Speaker:

I've coached nearly 100 women about their screen time,

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and here's what I've learned.

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Women actually don't care about their

screen time, they care about those things

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that are impacted by their screen time.

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Their ability to be patient with their

kids, the growth of their business,

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having time to pursue their creative

dreams, their relationship with their

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husband, the inner peace that they feel,

their confidence in themselves, their

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Connection with God, their friendships

not missing out on their kids' childhoods.

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I'm Alex and I'm here to

help you find inner peace.

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Enjoy true fulfillment

and be fully present.

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Welcome to the Mindful with Media Podcast.

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When I first started my business,

I didn't even call it a business.

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I just wanted to start.

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Sharing things about being intentional

with screens and intentional phone use.

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And soon after I started my journey of.

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Sharing information and wanting to.

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Make a positive impact.

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Aye.

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I kind of came to a point where I.

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I basically, I made the decision

that I wanted to monetize.

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Mindful with media and.

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So I set a goal to.

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Make.

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I think a thousand dollars a

month was actually my first goal.

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And I had that goal for a long

time before I even made any money.

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Like.

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I was learning a lot and I loved.

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I took several different courses

and I loved listening to podcasts

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about business and things like that.

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But as far as actually

making it happen, Was.

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Really hard for me, like

a lot harder than it.

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Like everyone made.

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It seemed like it should be easier.

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Than it was.

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And.

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So I want to share.

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The things that I've learned in

this process of not making any

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money to consistently making money.

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And so I'll be sharing three mistakes that

are stopping you from actually making a

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thousand dollars a month consistently.

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First of all, I am running a program it's

called the serenity and it is for you.

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If you.

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Want to consistently make

a thousand dollars a month.

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I found that there are lots of.

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Trainings and courses and coaching

on how to make six figures

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or how to scale your business.

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But.

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It's, it was hard for me at least to find.

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I find people talking about how to

just actually start making money and.

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Especially if you've been in business

for a minute, like you've, you've

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had your, your business for a while,

but you're having a hard time getting

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traction and actually making that happen.

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This would be a really good fit for you.

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And also something else that's

really important to me is.

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Well, and something that I've felt for

this program, the serenity is that.

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If you.

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Have felt almost like called or inspired.

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Two.

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To run your business.

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Like you feel like this is a

way that you can serve people

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and help people at this time.

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Then.

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The serenity might be a good fit for you.

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And then the third thing that I'll

say is the serenity is for women who.

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Who are, how do I say this?

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They aren't.

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As intense about business as other

times, other people might be that.

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You have kids at home and you want

to spend time taking care of your

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kids and taking care of your home.

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And.

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Also having time for yourself that.

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That this program is for you.

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If you ideally want to spend about

10 hours a week on your business.

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Whether that's during nap time or

with, if you are as of childcare or a

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couple evenings a week or Saturdays.

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That this, this isn't

like your full-time gig.

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This is very much a part-time thing,

but you would like to make money from

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it and you want to actually serve people

and help people and make a difference.

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So the serenity is launching August 20th.

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, And you can all, I'll share a link in the

show notes with more details about that.

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So kind of as a prep for that,

I would just want to talk about.

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Mistakes that are stopping you from

making a thousand dollars a month.

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And these are things that I wish that

I knew at the beginning of my business.

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But I'm glad that I know now.

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The first thing is that you

are selling the wrong thing.

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And.

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This was a while ago, but I had.

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I had a cucumber out on the counter

and I think I went to go change my

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daughter's diapers or something.

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And I came back in and my sweet husband.

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And my son.

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They had, oh, I think I had even

already sliced the cucumber.

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And they had boiled a pot

of water and they had.

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Put the cucumber in the water to boil

because they thought it was zucchini.

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And I, I make a lot of, I serve

that quite a bit is boiled zucchini.

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And so.

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Just laughed.

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And I, I don't know, even know if we tried

to eat it, but if we did, it was not very

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good, but I think this happens a lot in.

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In this space of business where

we see someone else do something.

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And so we.

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We copy that.

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Not in a, like, In a.

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Wrong way.

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I think it's, it's fine to copy people

and get ideas from people and things, but.

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The problem with that is it doesn't.

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Play on your strengths.

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It doesn't play on.

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What your good at.

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And what your people want to pay for.

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And so it's, it's kind of like,

we're, we're trying to be.

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As you Keeney and trying to boil

ourselves when you're actually cucumber

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and you, you don't need to be boiled.

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You're fine to be in just raw.

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You know, you will serve

you a different way.

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And so.

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That's something that.

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Kind of in my journey of figuring out

how it was actually going to make money.

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Is I originally thought that I would

make money from affiliate marketing.

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And so.

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You know, I started my business

in the, the screen time space.

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And so.

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With.

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Different types of kids, safe phones.

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And I.

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it was an affiliate for a course

about like kids screen time and.

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I'm trying to think what else.

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I was going affiliate for, oh, I think.

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You know, for like the love, every

play kits or things like that.

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Like, I was an affiliate

for a lot of things that.

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Resonated with what I was already

teaching about screen time.

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But I hated it.

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Like it.

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It did not feel natural to me too.

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Share about those things.

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And I just felt.

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Yeah, I just.

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It was not a good fit for me.

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And it wasn't what my

people wanted either.

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And I actually.

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I made a little bit of money from that.

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And I still do make a little bit

of money from some affiliates.

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But.

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I instead, I found the

overlap between three things.

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If you can picture like a Venn

diagram in your mind, one.

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What I love doing like.

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I do not love sharing about products

and some people do, and it's, it's

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so fun and fulfilling for them.

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I'll share a thing here and there.

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Especially if somebody like asks about

something, like, in fact, I'm recording

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this podcast on descript right now.

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And I was recommending descript so

much to people that I was like, Hey,

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I should become an affiliate for this

because I'm already recommending it.

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So in some ways it's.

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It's natural, but I don't

necessarily love it.

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And.

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So yeah.

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Overlap between what I love.

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What you're good at and

what people want to pay for.

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And so.

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I found that I am really good at.

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Coaching.

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Individual coaching.

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Comes very naturally for me

and is really fun for me too.

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And I really feel really fulfilled.

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And then I've also found

that I'm really good at.

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Small group.

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Teaching.

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I have a lot of.

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Professional experience with

small group coaching and teaching.

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And.

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I also love that.

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It's really fun for me.

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And I found that there are certain

things that people want to pay for and

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certain things that people don't want

to pay for as far as what I offer.

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And so.

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I've, you know, you've

probably watched my journey of.

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Kind of flipped around

on what I focused on and.

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I found what people want to

pay for the most from me is my.

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My strategy.

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Like I, business strategy also

comes very naturally to me.

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Four.

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Processes and ideas and, and.

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And, and ways to do things and

experimenting with things in ways that.

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That actually helps you make money.

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And so.

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That's kind of where I'm zoning in on, and

this is something that's always evolving

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and changing, but if you can figure out.

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What you love.

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What you're good at and

what people want to pay for.

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That will help you to

actually sell the right thing.

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And another, no on this,

this first point of.

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That mistake that you're

selling the wrong thing.

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99% of the time your offers

are too big, whether that's

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a group coaching program or.

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Like a big package or, or even a book or.

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Just something that's kind of

a big commitment for people.

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It seems small and relatively it is small.

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You know, it might not.

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It's probably.

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Very forwardable or things

like that, but like,

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People don't trust you enough to pay.

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You any money at all?

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Or also commit to a live call.

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I've also noticed a lot of people sell.

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Live call on something.

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Like a free discovery call or a

free coaching call of some sort or.

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A free live webinar.

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And these are even free things that are

people that people are having a hard time.

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Committing to and setting up for.

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And so that's also something

to pay attention to.

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And.

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Kind of with this on

your offers are too big.

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They probably aren't specific enough.

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And so, and even I think.

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Just ask a friend like how you could

help be more specific, because I know,

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even though I teach this stuff, I know

it's really easy for me to be broad in.

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In my offers.

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And so.

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You can always be more specific.

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So like instead of offering.

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. A program like a summer program.

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Four.

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Your.

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Mental health or maybe like

a summer program for your

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fitness or something like that.

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Like instead of selling

like a huge program.

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Just sell like a really specific.

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Specific solution to a specific problem.

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And so like, instead of selling.

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Turning with the examples.

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Guide to picky eating.

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You can sell.

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A seven day challenge.

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Where you're in a group together

and they use send them a daily.

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Thing to do to help with.

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Picky eating.

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So just some more examples of.

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Offers that you could make more specific.

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So like instead of selling a.

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Fitness program for moms or

something like that you could

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sell or do like a specific offer.

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A love handle workout for postpartum moms.

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And this has can also help you

if you're having a hard time.

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Deciding what your niche is.

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Instead of.

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Choosing a niche, like just

niche your offers, you know, you

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could do one offer that's yeah.

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Just for postpartum moms.

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And then you could do

another offer that's for.

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Prenatal moms, or you

could do another offer.

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That's.

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Like you can get really specific on

what types of moms you're talking to, or

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like what type of fitness program you're

doing instead of just really general.

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That has been a game changer for

me is really specific offers.

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And another thing that I'll say with this

is I have never had a product business.

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I do not have a product business.

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So.

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If I'm being completely honest, I.

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I'm not an expert in how this applies

to product businesses, but I have had

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clients who have product based businesses.

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And the same thing applies

like instead of just.

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You sell cakes or cookies or

something like that, you could

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like offer a really specific.

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Offer.

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I am making.

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These type of.

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Cookies, you know, or like for a birthday

celebration for a child's birthday

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celebration, like just get really specific

on what your options are instead of I

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can do anything and I can do everything.

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People people need your help

in deciding what they want.

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And that's why you have to give

them really specific options.

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So let's see.

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Oh, that's actually.

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And also kind of with that.

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If you do have a service based business,

if you're not a product-based business.

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And you're, you're helping people.

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So if you're.

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Yeah, a coach or a service

provider in some way.

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You want to make sure that your

solutions are more straightforward?

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And so a lot of times, We want

to just give people information.

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And that's, that's what I'm

doing this podcast really is

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I'm just giving you information.

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But what would be even more effective?

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If I gave you like a process or a

framework or a certain number of steps

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or a daily thing to do to help you

make a thousand dollars a month, right?

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Like, This is just a bunch of information.

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It's hard for you to go take

action and do something with it.

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What's more effective is to give you.

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A very simple.

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Straightforward solution.

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So it's not enough for you to just.

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Figure out how to do it yourself.

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Like

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when I used to really only do

phone use coaching and screen time.

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Coaching.

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I had figured it out for myself, how to.

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Not waste time on my phone anymore.

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How to.

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Be super intentional with my phone use.

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It's one thing to do it for yourself.

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It's another thing to.

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Help other people do it and to

really figure out, okay, what are the

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steps to actually make this happen?

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Like how can I.

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How can I.

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Turn this into a framework so that

other people can copy what I did and

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also have the same results that I had.

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And I will say , if

you're having a hard time.

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Turning your.

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Ideas into like an actual

step-by-step framework.

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I have a math brain and that

is just how my brain works.

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In fact, I had a friend that used

to make fun of me because I would

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always like, hold up my fingers

and point to my other hand about

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whenever I was talking about anything.

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And I would point like first,

this second, this third, that.

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Anyways, if you're needing help.

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Turning your ideas into like a framework

that you can teach or you can sell.

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DME, I'm happy to chat

with you and help you.

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Figure out what your framework is.

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Okay.

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So let's recap.

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The first mistake that is stopping you

from making a thousand dollars a month.

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You're selling the wrong thing.

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So.

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Either you're selling something that

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people don't really want.

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Or you're selling something that.

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You don't love or you're

not really good at.

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Or your.

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People don't want to pay for.

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And so it's just, you need to

find something else to sell that.

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That overlaps all those points,

something you're good at something

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you love and something that

your people want to pay for.

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Your offer is might be too big.

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Your offers might not be specific enough.

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Or your solutions within those offers,

aren't straightforward and simple enough

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so that people can actually implement.

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The things that you're

teaching and see results.

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Okay, let's move on to the second mistake

that you might be making that stopping you

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from making a thousand dollars a month.

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Number two, you are overthinking

and over complicating things.

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And.

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This is something that if I could look

back at the beginning of my business, I

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spent months trying to set up a website.

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Or like, yeah.

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Trying to figure out affiliate programs.

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I spent forever trying to decide what the

perfect offer would be seriously, probably

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like six months before I offered anything,

because I didn't know what to offer.

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I didn't know.

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What would work and so.

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Figure out what offer is best faster.

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If you put out more.

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Many offers.

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And so.

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Many offers are.

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Free or really low price point.

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They're a very specific solution.

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So instead of just like,

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Master your phone use.

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That's something that I've sold

before, instead of something more

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general like that, it's like, okay.

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In fact, I just did one.

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I called the post then present challenge.

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And it was a mini offer where I

had people join a Voxer group.

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And the challenge was that

you would post every day.

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So you'd still be active on Instagram.

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But you wouldn't spend more than

30 minutes a day on the app.

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And.

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So it was a very specific type of

offer, but actually it kind of getting

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back to this point of you learn things

by putting out more many offers.

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I learned from this challenge.

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Nobody in the group was actually

successful and only spending

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30 minutes a day on Instagram.

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For the seven days.

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Everyone started out

strong and then they all.

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They, they struggled at the end.

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And so I learned from this offer

that I did not give the people in

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this group enough tools and enough.

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Support and help for

them to be successful.

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And so that's something that if I

were to do an offer like this again,

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I would either give more support

or I might let people pay for.

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A, you know, maybe you can

join the challenge for free.

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You could pay a small price to.

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Get access to the specific

tools that might help, you

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know, maybe I could give them.

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A daily prompt.

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So they knew exactly what

to post or maybe I could.

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Write out their posts for

them, or maybe I could.

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Give them just more guidance

and help so that they, they

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were able to be successful.

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Okay.

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So yeah, also with this overthinking

and over-complicating things.

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Seriously, like.

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You should be putting out an

offer at least once a month.

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And it just needs to be

one of these many offers.

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It doesn't need to be a big deal.

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But at least once a month.

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Put out many offer and

kind of going back to that.

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That first step, if you find

something that you love.

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And you're naturally good at,

and your people want to pay for.

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It's it's especially easy to put these

out because you don't have to put so much

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effort every time you're creating offer.

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It's just.

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It's just yeah.

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Doing what comes naturally to you.

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And, and also with that, like the

more offers you put out, the more

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you'll tweak things and you'll,

you'll really find that sweet spot of.

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You'll find what you love

and what you don't love.

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Like I learned about myself,

like I said, I don't like.

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Affiliate, I don't like

affiliate marketing.

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I don't like.

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Like creating guides is not

like I like the framework.

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But I don't like actually putting the

guide together, which I'm realizing.

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Okay.

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So maybe that's something I could hire out

if that is something I want to sell, but.

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Like.

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One-on-one calls like either small group

teaching calls or one-on-one live call

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that comes really naturally for me.

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And that's really easy for me.

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So yeah, you'll just, you'll find

what works for you, but the more

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offers you put out the faster you'll

figure out what your sweet spot is.

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And then.

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Just.

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Don't take so much time trying

to set up everything or come up

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with the perfect offer because.

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It in the long run, it's

just wasting your time

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Like really, you do not need

a website to sell anything.

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You don't need an email list.

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Just use Instagram is good.

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I.

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I wish that I wouldn't have spent so

much time trying to set up my business as

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if I was already a six-figure business.

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At the beginning because I'm having to

go back and change things anyways now.

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And I, I would have made

really different decisions on.

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Which.

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Email platforms I use and which website

hosting I use and things like that.

438

:

And so I wish I wouldn't have

done it at the beginning anyways,

439

:

especially when it was kind of like.

440

:

Scrappy and not super nice anyways.

441

:

And so.

442

:

I would say.

443

:

Don't waste your time, trying

to figure those things out.

444

:

Initially, you can do that all later.

445

:

. And also with this overthinking

and over-complicating.

446

:

You're probably spending

way too much time.

447

:

Creating Instagram posts.

448

:

To either promote your offer or

just Instagram posts in general.

449

:

I kind of go through waves

with Instagram, where.

450

:

It's I start to swing into

that, that realm of wanting to

451

:

copy other people and to be.

452

:

Perfect.

453

:

And to have like, like a slam dunk

on every post and, and everyone

454

:

teaches something different.

455

:

For me, it's been the most effective

if I just commit to post every day

456

:

and I give myself 10 minutes and

I just have to post what I create.

457

:

That's what's worked for me and I actually

get a lot faster and I get the word out.

458

:

So that's probably wasting

a lot of your time and your.

459

:

Your mental and emotional

energy is spending too much time

460

:

on creating Instagram posts.

461

:

Kind of also with this overthinking

and over complicating, you.

462

:

Probably.

463

:

Spend a lot of your time learning either

listening to podcasts or taking courses.

464

:

And you probably know a ton,

but you're not taking action.

465

:

And.

466

:

It's probably because you know, so much,

you know, what you have the potential of

467

:

doing and what you could put out there.

468

:

And it's really uncomfortable.

469

:

Two.

470

:

You know, either put out an offer

or post an Instagram post or

471

:

create a podcast episode that is.

472

:

Is messy and imperfect,

but I've really found that.

473

:

For me.

474

:

If I like.

475

:

The only way that I have become a

successful business owner is because

476

:

I was, and I'm still willing to take

messy and imperfect action to just.

477

:

Post imperfect post and to release

imperfect podcast episodes.

478

:

And to promote imperfect offers.

479

:

That's.

480

:

That's where you're going to

see success is when you're

481

:

willing to be seen in perfectly.

482

:

The third mistake that you might

be making that stopping you from

483

:

making a thousand dollars a month.

484

:

Is you are not putting out enough offers.

485

:

And I kind of mentioned this earlier, but.

486

:

I'm like so obsessed with many offers.

487

:

I really feel like.

488

:

If you're in this phase

of business, if you are.

489

:

Like.

490

:

Making six figures already,

are you you're ready to scale?

491

:

This is, this is not the way to do it.

492

:

This is How do I say this?

493

:

This is probably wasting your time.

494

:

It's, it's more work than

it's worth at that point.

495

:

But if you're in the phase of

business where you are not making

496

:

consistently, at least a thousand

dollars a month, You have a gift.

497

:

And that gift is that you have

the capacity to connect with

498

:

people on a one-on-one level

and you have the capacity to.

499

:

Try more things and put out

more many offers instead of.

500

:

Being.

501

:

So spread thin that you, you don't

have time for things like that.

502

:

Likely you have time for, for

things like this, because this is

503

:

what's going to help you make money.

504

:

So.

505

:

Every month.

506

:

Choose a specific solution to a specific

problem and turn it into an offer.

507

:

So this could be things like, like

I mentioned earlier, a seven day

508

:

challenge on Voxer, or this could be.

509

:

A.

510

:

A step-by-step guide or this

could be a video training.

511

:

Or this could be.

512

:

A an audio training or this

could be a workbook of some sort.

513

:

Just a really specific

solution to a specific problem.

514

:

And, and create a new mini

offer at least once a month.

515

:

And through this, this is how people

will learn to trust you because.

516

:

Instead of.

517

:

And I'll just say this, like people.

518

:

Even if you're posting consistently

on Instagram and maybe you've already

519

:

shared all of these things that you

would create a mini offer out of.

520

:

Maybe you've already shared them on

Instagram, but you have to remember that.

521

:

Even like, well, I'll say this more

and more people are not on Instagram.

522

:

To learn or take action people

aren't Instagram because they're

523

:

avoiding an uncomfortable emotion.

524

:

And so they're not on there scrolling

and seeing your post and thinking,

525

:

oh yeah, . I should set up this.

526

:

Screen-time widget.

527

:

On my phone.

528

:

So I know like they might do that,

but, but more often than not, they're

529

:

actually not taking action from the

things they're seeing on Instagram.

530

:

They're more likely to take action.

531

:

If they sign up for an

offer, even if it's free.

532

:

Then they're committed to do

it and there, and you, and you

533

:

break down the steps for them.

534

:

Instead of them seeing a million

posts on things they should do.

535

:

They're signed up for this offer and they

say, okay, you do this one thing today.

536

:

Kay.

537

:

I can do that.

538

:

It just makes it more easy for them.

539

:

And then when they, they do those things.

540

:

And they.

541

:

They take action.

542

:

Then they'll have a little mini

transformation, you know, it might be a

543

:

really small thing, but they will learn

to trust you because they'll see that

544

:

what you teach helps them get results.

545

:

And so then they'll have a

closer relationship with you,

546

:

you know, that might bring more.

547

:

One-on-one interactions with

you because of that and they'll

548

:

experience for themselves that

you're, that what you're promising.

549

:

Is actually working for them.

550

:

And so, and I'll kind of say on this

one, last thing you want these to be

551

:

easy wins, kind of like I mentioned

earlier, my post then present challenge.

552

:

That was not an easy win.

553

:

That that was hard for people.

554

:

And I didn't know that until I.

555

:

I.

556

:

did that challenge.

557

:

And so.

558

:

You basically, like you

want to give people yeah.

559

:

A straightforward framework or the

support that they need so that they

560

:

can feel successful and feel like.

561

:

They did it.

562

:

And then.

563

:

The more and more offers,

you know, mini-me offers that

564

:

you put out or that people.

565

:

Like sign up for, with you.

566

:

That will.

567

:

They will.

568

:

learn to trust you and

trust that what you are.

569

:

Teaching and promoting

works and they will.

570

:

Be willing and want to

571

:

pay.

572

:

You after that?

573

:

Like I mentioned earlier, this

was just a lot of information.

574

:

And if you really want to.

575

:

Implement these things.

576

:

I am going to be.

577

:

Teaching a free workshop.

578

:

It's on Monday, August 5th at 4:00 PM.

579

:

Mountain daylight time.

580

:

That's Utah time, not Arizona time.

581

:

It's 3:00 PM Arizona time.

582

:

I always get those mixed up.

583

:

But.

584

:

This workshop is all about how to design

your personalized strategy so that you

585

:

can make a thousand dollars a month.

586

:

And.

587

:

That's ended.

588

:

Individualized to you and works for you.

589

:

And.

590

:

I've joined a lot of programs

and courses in my time.

591

:

I run these workshops.

592

:

Differently than anything

that I've experienced before.

593

:

And these are very interactive there.

594

:

Breakout rooms, where we have

discussions and work on things together.

595

:

And there are times to journal on your

own and we have big group discussions and.

596

:

Chatbox stuff.

597

:

They're very highly.

598

:

Interactive.

599

:

And that's why I think they're so powerful

is because it's not just listening to

600

:

me or getting coached or something.

601

:

It's, you're taking action and

you get to interact with other

602

:

people too, not just you and me.

603

:

Which I think is really powerful.

604

:

And because of the nature

of these workshops.

605

:

This will not be recorded.

606

:

You have to come live.

607

:

Kids are welcome.

608

:

So I will make sure to put

a link in the show notes.

609

:

To sign up for that workshop.

610

:

And that will just kind of give you

a taste of what the serenity is like.

611

:

So kind of just to clarify.

612

:

August 5th is the workshop.

613

:

August 20th is when doors open to join the

serenity and the serenity is 2 83 a month.

614

:

You get one my workshop a month, one audio

training that you can listen to on the go.

615

:

And then you get one one-on-one

coaching call with me to

616

:

really make sure that we're.

617

:

Making these things work for your

business and then unlimited Voxer support.

618

:

And these spots are limited to 10 people.

619

:

So if you are interested, make sure

to join the waitlist for the serenity.

Listen for free

Show artwork for Mindful with Media

About the Podcast

Mindful with Media
This is the podcast for entrepreneurial moms who want to grow a meaningful, profitable business without sacrificing their other priorities (like spending time with their kids or getting enough sleep).

Host Alex Fales—business coach, mindset mentor, and mom—shares honest conversations, simple strategies, and powerful mindset shifts to help you and make money doing work you love and grow as a person while you're at it.

Expect solo episodes, authentic chats, and real-life stories that help you blend business strategy with personal growth, so you can build a business that supports your life (not the other way around).

Because you don’t need more hustle.
You need clarity, confidence, and the courage to do business your way.