57 | 3 Mistakes Stopping You From Making $1000/Month
I have found a lot of programs and coaches who help you make 6-figures, but I was having a hard time consistently making any amount of money.
In this week's episode I share 3 mistakes that might be stopping you from consistently making at least $1000 a month.
Transcript
I've coached nearly 100 women about their screen time,
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:and here's what I've learned.
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:Women actually don't care about their
screen time, they care about those things
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:that are impacted by their screen time.
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:Their ability to be patient with their
kids, the growth of their business,
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:having time to pursue their creative
dreams, their relationship with their
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:husband, the inner peace that they feel,
their confidence in themselves, their
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:Connection with God, their friendships
not missing out on their kids' childhoods.
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:I'm Alex and I'm here to
help you find inner peace.
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:Enjoy true fulfillment
and be fully present.
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:Welcome to the Mindful with Media Podcast.
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:When I first started my business,
I didn't even call it a business.
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:I just wanted to start.
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:Sharing things about being intentional
with screens and intentional phone use.
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:And soon after I started my journey of.
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:Sharing information and wanting to.
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:Make a positive impact.
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:Aye.
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:I kind of came to a point where I.
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:I basically, I made the decision
that I wanted to monetize.
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:Mindful with media and.
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:So I set a goal to.
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:Make.
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:I think a thousand dollars a
month was actually my first goal.
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:And I had that goal for a long
time before I even made any money.
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:Like.
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:I was learning a lot and I loved.
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:I took several different courses
and I loved listening to podcasts
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:about business and things like that.
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:But as far as actually
making it happen, Was.
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:Really hard for me, like
a lot harder than it.
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:Like everyone made.
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:It seemed like it should be easier.
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:Than it was.
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:And.
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:So I want to share.
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:The things that I've learned in
this process of not making any
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:money to consistently making money.
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:And so I'll be sharing three mistakes that
are stopping you from actually making a
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:thousand dollars a month consistently.
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:First of all, I am running a program it's
called the serenity and it is for you.
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:If you.
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:Want to consistently make
a thousand dollars a month.
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:I found that there are lots of.
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:Trainings and courses and coaching
on how to make six figures
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:or how to scale your business.
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:But.
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:It's, it was hard for me at least to find.
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:I find people talking about how to
just actually start making money and.
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:Especially if you've been in business
for a minute, like you've, you've
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:had your, your business for a while,
but you're having a hard time getting
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:traction and actually making that happen.
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:This would be a really good fit for you.
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:And also something else that's
really important to me is.
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:Well, and something that I've felt for
this program, the serenity is that.
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:If you.
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:Have felt almost like called or inspired.
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:Two.
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:To run your business.
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:Like you feel like this is a
way that you can serve people
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:and help people at this time.
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:Then.
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:The serenity might be a good fit for you.
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:And then the third thing that I'll
say is the serenity is for women who.
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:Who are, how do I say this?
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:They aren't.
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:As intense about business as other
times, other people might be that.
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:You have kids at home and you want
to spend time taking care of your
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:kids and taking care of your home.
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:And.
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:Also having time for yourself that.
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:That this program is for you.
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:If you ideally want to spend about
10 hours a week on your business.
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:Whether that's during nap time or
with, if you are as of childcare or a
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:couple evenings a week or Saturdays.
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:That this, this isn't
like your full-time gig.
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:This is very much a part-time thing,
but you would like to make money from
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:it and you want to actually serve people
and help people and make a difference.
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:So the serenity is launching August 20th.
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:, And you can all, I'll share a link in the
show notes with more details about that.
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:So kind of as a prep for that,
I would just want to talk about.
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:Mistakes that are stopping you from
making a thousand dollars a month.
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:And these are things that I wish that
I knew at the beginning of my business.
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:But I'm glad that I know now.
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:The first thing is that you
are selling the wrong thing.
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:And.
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:This was a while ago, but I had.
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:I had a cucumber out on the counter
and I think I went to go change my
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:daughter's diapers or something.
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:And I came back in and my sweet husband.
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:And my son.
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:They had, oh, I think I had even
already sliced the cucumber.
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:And they had boiled a pot
of water and they had.
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:Put the cucumber in the water to boil
because they thought it was zucchini.
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:And I, I make a lot of, I serve
that quite a bit is boiled zucchini.
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:And so.
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:Just laughed.
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:And I, I don't know, even know if we tried
to eat it, but if we did, it was not very
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:good, but I think this happens a lot in.
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:In this space of business where
we see someone else do something.
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:And so we.
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:We copy that.
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:Not in a, like, In a.
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:Wrong way.
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:I think it's, it's fine to copy people
and get ideas from people and things, but.
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:The problem with that is it doesn't.
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:Play on your strengths.
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:It doesn't play on.
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:What your good at.
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:And what your people want to pay for.
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:And so it's, it's kind of like,
we're, we're trying to be.
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:As you Keeney and trying to boil
ourselves when you're actually cucumber
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:and you, you don't need to be boiled.
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:You're fine to be in just raw.
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:You know, you will serve
you a different way.
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:And so.
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:That's something that.
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:Kind of in my journey of figuring out
how it was actually going to make money.
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:Is I originally thought that I would
make money from affiliate marketing.
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:And so.
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:You know, I started my business
in the, the screen time space.
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:And so.
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:With.
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:Different types of kids, safe phones.
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:And I.
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:it was an affiliate for a course
about like kids screen time and.
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:I'm trying to think what else.
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:I was going affiliate for, oh, I think.
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:You know, for like the love, every
play kits or things like that.
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:Like, I was an affiliate
for a lot of things that.
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:Resonated with what I was already
teaching about screen time.
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:But I hated it.
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:Like it.
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:It did not feel natural to me too.
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:Share about those things.
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:And I just felt.
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:Yeah, I just.
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:It was not a good fit for me.
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:And it wasn't what my
people wanted either.
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:And I actually.
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:I made a little bit of money from that.
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:And I still do make a little bit
of money from some affiliates.
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:But.
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:I instead, I found the
overlap between three things.
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:If you can picture like a Venn
diagram in your mind, one.
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:What I love doing like.
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:I do not love sharing about products
and some people do, and it's, it's
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:so fun and fulfilling for them.
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:I'll share a thing here and there.
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:Especially if somebody like asks about
something, like, in fact, I'm recording
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:this podcast on descript right now.
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:And I was recommending descript so
much to people that I was like, Hey,
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:I should become an affiliate for this
because I'm already recommending it.
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:So in some ways it's.
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:It's natural, but I don't
necessarily love it.
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:And.
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:So yeah.
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:Overlap between what I love.
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:What you're good at and
what people want to pay for.
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:And so.
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:I found that I am really good at.
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:Coaching.
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:Individual coaching.
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:Comes very naturally for me
and is really fun for me too.
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:And I really feel really fulfilled.
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:And then I've also found
that I'm really good at.
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:Small group.
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:Teaching.
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:I have a lot of.
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:Professional experience with
small group coaching and teaching.
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:And.
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:I also love that.
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:It's really fun for me.
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:And I found that there are certain
things that people want to pay for and
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:certain things that people don't want
to pay for as far as what I offer.
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:And so.
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:I've, you know, you've
probably watched my journey of.
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:Kind of flipped around
on what I focused on and.
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:I found what people want to
pay for the most from me is my.
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:My strategy.
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:Like I, business strategy also
comes very naturally to me.
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:Four.
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:Processes and ideas and, and.
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:And, and ways to do things and
experimenting with things in ways that.
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:That actually helps you make money.
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:And so.
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:That's kind of where I'm zoning in on, and
this is something that's always evolving
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:and changing, but if you can figure out.
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:What you love.
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:What you're good at and
what people want to pay for.
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:That will help you to
actually sell the right thing.
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:And another, no on this,
this first point of.
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:That mistake that you're
selling the wrong thing.
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:99% of the time your offers
are too big, whether that's
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:a group coaching program or.
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:Like a big package or, or even a book or.
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:Just something that's kind of
a big commitment for people.
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:It seems small and relatively it is small.
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:You know, it might not.
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:It's probably.
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:Very forwardable or things
like that, but like,
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:People don't trust you enough to pay.
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:You any money at all?
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:Or also commit to a live call.
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:I've also noticed a lot of people sell.
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:Live call on something.
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:Like a free discovery call or a
free coaching call of some sort or.
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:A free live webinar.
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:And these are even free things that are
people that people are having a hard time.
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:Committing to and setting up for.
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:And so that's also something
to pay attention to.
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:And.
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:Kind of with this on
your offers are too big.
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:They probably aren't specific enough.
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:And so, and even I think.
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:Just ask a friend like how you could
help be more specific, because I know,
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:even though I teach this stuff, I know
it's really easy for me to be broad in.
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:In my offers.
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:And so.
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:You can always be more specific.
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:So like instead of offering.
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:. A program like a summer program.
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:Four.
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:Your.
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:Mental health or maybe like
a summer program for your
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:fitness or something like that.
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:Like instead of selling
like a huge program.
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:Just sell like a really specific.
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:Specific solution to a specific problem.
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:And so like, instead of selling.
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:Turning with the examples.
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:Guide to picky eating.
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:You can sell.
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:A seven day challenge.
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:Where you're in a group together
and they use send them a daily.
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:Thing to do to help with.
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:Picky eating.
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:So just some more examples of.
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:Offers that you could make more specific.
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:So like instead of selling a.
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:Fitness program for moms or
something like that you could
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:sell or do like a specific offer.
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:A love handle workout for postpartum moms.
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:And this has can also help you
if you're having a hard time.
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:Deciding what your niche is.
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:Instead of.
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:Choosing a niche, like just
niche your offers, you know, you
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:could do one offer that's yeah.
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:Just for postpartum moms.
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:And then you could do
another offer that's for.
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:Prenatal moms, or you
could do another offer.
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:That's.
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:Like you can get really specific on
what types of moms you're talking to, or
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:like what type of fitness program you're
doing instead of just really general.
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:That has been a game changer for
me is really specific offers.
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:And another thing that I'll say with this
is I have never had a product business.
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:I do not have a product business.
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:So.
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:If I'm being completely honest, I.
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:I'm not an expert in how this applies
to product businesses, but I have had
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:clients who have product based businesses.
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:And the same thing applies
like instead of just.
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:You sell cakes or cookies or
something like that, you could
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:like offer a really specific.
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:Offer.
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:I am making.
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:These type of.
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:Cookies, you know, or like for a birthday
celebration for a child's birthday
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:celebration, like just get really specific
on what your options are instead of I
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:can do anything and I can do everything.
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:People people need your help
in deciding what they want.
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:And that's why you have to give
them really specific options.
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:So let's see.
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:Oh, that's actually.
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:And also kind of with that.
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:If you do have a service based business,
if you're not a product-based business.
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:And you're, you're helping people.
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:So if you're.
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:Yeah, a coach or a service
provider in some way.
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:You want to make sure that your
solutions are more straightforward?
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:And so a lot of times, We want
to just give people information.
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:And that's, that's what I'm
doing this podcast really is
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:I'm just giving you information.
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:But what would be even more effective?
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:If I gave you like a process or a
framework or a certain number of steps
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:or a daily thing to do to help you
make a thousand dollars a month, right?
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:Like, This is just a bunch of information.
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:It's hard for you to go take
action and do something with it.
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:What's more effective is to give you.
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:A very simple.
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:Straightforward solution.
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:So it's not enough for you to just.
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:Figure out how to do it yourself.
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:Like
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:when I used to really only do
phone use coaching and screen time.
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:Coaching.
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:I had figured it out for myself, how to.
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:Not waste time on my phone anymore.
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:How to.
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:Be super intentional with my phone use.
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:It's one thing to do it for yourself.
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:It's another thing to.
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:Help other people do it and to
really figure out, okay, what are the
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:steps to actually make this happen?
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:Like how can I.
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:How can I.
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:Turn this into a framework so that
other people can copy what I did and
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:also have the same results that I had.
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:And I will say , if
you're having a hard time.
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:Turning your.
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:Ideas into like an actual
step-by-step framework.
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:I have a math brain and that
is just how my brain works.
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:In fact, I had a friend that used
to make fun of me because I would
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:always like, hold up my fingers
and point to my other hand about
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:whenever I was talking about anything.
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:And I would point like first,
this second, this third, that.
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:Anyways, if you're needing help.
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:Turning your ideas into like a framework
that you can teach or you can sell.
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:DME, I'm happy to chat
with you and help you.
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:Figure out what your framework is.
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:Okay.
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:So let's recap.
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:The first mistake that is stopping you
from making a thousand dollars a month.
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:You're selling the wrong thing.
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:So.
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:Either you're selling something that
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:people don't really want.
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:Or you're selling something that.
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:You don't love or you're
not really good at.
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:Or your.
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:People don't want to pay for.
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:And so it's just, you need to
find something else to sell that.
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:That overlaps all those points,
something you're good at something
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:you love and something that
your people want to pay for.
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:Your offer is might be too big.
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:Your offers might not be specific enough.
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:Or your solutions within those offers,
aren't straightforward and simple enough
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:so that people can actually implement.
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:The things that you're
teaching and see results.
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:Okay, let's move on to the second mistake
that you might be making that stopping you
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:from making a thousand dollars a month.
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:Number two, you are overthinking
and over complicating things.
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:And.
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:This is something that if I could look
back at the beginning of my business, I
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:spent months trying to set up a website.
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:Or like, yeah.
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:Trying to figure out affiliate programs.
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:I spent forever trying to decide what the
perfect offer would be seriously, probably
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:like six months before I offered anything,
because I didn't know what to offer.
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:I didn't know.
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:What would work and so.
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:Figure out what offer is best faster.
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:If you put out more.
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:Many offers.
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:And so.
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:Many offers are.
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:Free or really low price point.
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:They're a very specific solution.
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:So instead of just like,
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:Master your phone use.
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:That's something that I've sold
before, instead of something more
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:general like that, it's like, okay.
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:In fact, I just did one.
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:I called the post then present challenge.
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:And it was a mini offer where I
had people join a Voxer group.
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:And the challenge was that
you would post every day.
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:So you'd still be active on Instagram.
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:But you wouldn't spend more than
30 minutes a day on the app.
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:And.
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:So it was a very specific type of
offer, but actually it kind of getting
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:back to this point of you learn things
by putting out more many offers.
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:I learned from this challenge.
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:Nobody in the group was actually
successful and only spending
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:30 minutes a day on Instagram.
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:For the seven days.
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:Everyone started out
strong and then they all.
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:They, they struggled at the end.
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:And so I learned from this offer
that I did not give the people in
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:this group enough tools and enough.
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:Support and help for
them to be successful.
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:And so that's something that if I
were to do an offer like this again,
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:I would either give more support
or I might let people pay for.
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:A, you know, maybe you can
join the challenge for free.
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:You could pay a small price to.
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:Get access to the specific
tools that might help, you
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:know, maybe I could give them.
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:A daily prompt.
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:So they knew exactly what
to post or maybe I could.
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:Write out their posts for
them, or maybe I could.
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:Give them just more guidance
and help so that they, they
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:were able to be successful.
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:Okay.
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:So yeah, also with this overthinking
and over-complicating things.
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:Seriously, like.
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:You should be putting out an
offer at least once a month.
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:And it just needs to be
one of these many offers.
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:It doesn't need to be a big deal.
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:But at least once a month.
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:Put out many offer and
kind of going back to that.
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:That first step, if you find
something that you love.
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:And you're naturally good at,
and your people want to pay for.
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:It's it's especially easy to put these
out because you don't have to put so much
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:effort every time you're creating offer.
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:It's just.
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:It's just yeah.
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:Doing what comes naturally to you.
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:And, and also with that, like the
more offers you put out, the more
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:you'll tweak things and you'll,
you'll really find that sweet spot of.
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:You'll find what you love
and what you don't love.
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:Like I learned about myself,
like I said, I don't like.
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:Affiliate, I don't like
affiliate marketing.
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:I don't like.
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:Like creating guides is not
like I like the framework.
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:But I don't like actually putting the
guide together, which I'm realizing.
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:Okay.
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:So maybe that's something I could hire out
if that is something I want to sell, but.
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:Like.
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:One-on-one calls like either small group
teaching calls or one-on-one live call
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:that comes really naturally for me.
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:And that's really easy for me.
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:So yeah, you'll just, you'll find
what works for you, but the more
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:offers you put out the faster you'll
figure out what your sweet spot is.
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:And then.
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:Just.
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:Don't take so much time trying
to set up everything or come up
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:with the perfect offer because.
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:It in the long run, it's
just wasting your time
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:Like really, you do not need
a website to sell anything.
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:You don't need an email list.
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:Just use Instagram is good.
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:I.
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:I wish that I wouldn't have spent so
much time trying to set up my business as
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:if I was already a six-figure business.
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:At the beginning because I'm having to
go back and change things anyways now.
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:And I, I would have made
really different decisions on.
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:Which.
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:Email platforms I use and which website
hosting I use and things like that.
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:And so I wish I wouldn't have
done it at the beginning anyways,
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:especially when it was kind of like.
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:Scrappy and not super nice anyways.
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:And so.
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:I would say.
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:Don't waste your time, trying
to figure those things out.
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:Initially, you can do that all later.
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:. And also with this overthinking
and over-complicating.
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:You're probably spending
way too much time.
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:Creating Instagram posts.
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:To either promote your offer or
just Instagram posts in general.
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:I kind of go through waves
with Instagram, where.
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:It's I start to swing into
that, that realm of wanting to
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:copy other people and to be.
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:Perfect.
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:And to have like, like a slam dunk
on every post and, and everyone
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:teaches something different.
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:For me, it's been the most effective
if I just commit to post every day
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:and I give myself 10 minutes and
I just have to post what I create.
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:That's what's worked for me and I actually
get a lot faster and I get the word out.
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:So that's probably wasting
a lot of your time and your.
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:Your mental and emotional
energy is spending too much time
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:on creating Instagram posts.
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:Kind of also with this overthinking
and over complicating, you.
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:Probably.
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:Spend a lot of your time learning either
listening to podcasts or taking courses.
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:And you probably know a ton,
but you're not taking action.
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:And.
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:It's probably because you know, so much,
you know, what you have the potential of
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:doing and what you could put out there.
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:And it's really uncomfortable.
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:Two.
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:You know, either put out an offer
or post an Instagram post or
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:create a podcast episode that is.
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:Is messy and imperfect,
but I've really found that.
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:For me.
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:If I like.
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:The only way that I have become a
successful business owner is because
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:I was, and I'm still willing to take
messy and imperfect action to just.
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:Post imperfect post and to release
imperfect podcast episodes.
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:And to promote imperfect offers.
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:That's.
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:That's where you're going to
see success is when you're
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:willing to be seen in perfectly.
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:The third mistake that you might
be making that stopping you from
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:making a thousand dollars a month.
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:Is you are not putting out enough offers.
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:And I kind of mentioned this earlier, but.
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:I'm like so obsessed with many offers.
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:I really feel like.
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:If you're in this phase
of business, if you are.
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:Like.
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:Making six figures already,
are you you're ready to scale?
491
:This is, this is not the way to do it.
492
:This is How do I say this?
493
:This is probably wasting your time.
494
:It's, it's more work than
it's worth at that point.
495
:But if you're in the phase of
business where you are not making
496
:consistently, at least a thousand
dollars a month, You have a gift.
497
:And that gift is that you have
the capacity to connect with
498
:people on a one-on-one level
and you have the capacity to.
499
:Try more things and put out
more many offers instead of.
500
:Being.
501
:So spread thin that you, you don't
have time for things like that.
502
:Likely you have time for, for
things like this, because this is
503
:what's going to help you make money.
504
:So.
505
:Every month.
506
:Choose a specific solution to a specific
problem and turn it into an offer.
507
:So this could be things like, like
I mentioned earlier, a seven day
508
:challenge on Voxer, or this could be.
509
:A.
510
:A step-by-step guide or this
could be a video training.
511
:Or this could be.
512
:A an audio training or this
could be a workbook of some sort.
513
:Just a really specific
solution to a specific problem.
514
:And, and create a new mini
offer at least once a month.
515
:And through this, this is how people
will learn to trust you because.
516
:Instead of.
517
:And I'll just say this, like people.
518
:Even if you're posting consistently
on Instagram and maybe you've already
519
:shared all of these things that you
would create a mini offer out of.
520
:Maybe you've already shared them on
Instagram, but you have to remember that.
521
:Even like, well, I'll say this more
and more people are not on Instagram.
522
:To learn or take action people
aren't Instagram because they're
523
:avoiding an uncomfortable emotion.
524
:And so they're not on there scrolling
and seeing your post and thinking,
525
:oh yeah, . I should set up this.
526
:Screen-time widget.
527
:On my phone.
528
:So I know like they might do that,
but, but more often than not, they're
529
:actually not taking action from the
things they're seeing on Instagram.
530
:They're more likely to take action.
531
:If they sign up for an
offer, even if it's free.
532
:Then they're committed to do
it and there, and you, and you
533
:break down the steps for them.
534
:Instead of them seeing a million
posts on things they should do.
535
:They're signed up for this offer and they
say, okay, you do this one thing today.
536
:Kay.
537
:I can do that.
538
:It just makes it more easy for them.
539
:And then when they, they do those things.
540
:And they.
541
:They take action.
542
:Then they'll have a little mini
transformation, you know, it might be a
543
:really small thing, but they will learn
to trust you because they'll see that
544
:what you teach helps them get results.
545
:And so then they'll have a
closer relationship with you,
546
:you know, that might bring more.
547
:One-on-one interactions with
you because of that and they'll
548
:experience for themselves that
you're, that what you're promising.
549
:Is actually working for them.
550
:And so, and I'll kind of say on this
one, last thing you want these to be
551
:easy wins, kind of like I mentioned
earlier, my post then present challenge.
552
:That was not an easy win.
553
:That that was hard for people.
554
:And I didn't know that until I.
555
:I.
556
:did that challenge.
557
:And so.
558
:You basically, like you
want to give people yeah.
559
:A straightforward framework or the
support that they need so that they
560
:can feel successful and feel like.
561
:They did it.
562
:And then.
563
:The more and more offers,
you know, mini-me offers that
564
:you put out or that people.
565
:Like sign up for, with you.
566
:That will.
567
:They will.
568
:learn to trust you and
trust that what you are.
569
:Teaching and promoting
works and they will.
570
:Be willing and want to
571
:pay.
572
:You after that?
573
:Like I mentioned earlier, this
was just a lot of information.
574
:And if you really want to.
575
:Implement these things.
576
:I am going to be.
577
:Teaching a free workshop.
578
:It's on Monday, August 5th at 4:00 PM.
579
:Mountain daylight time.
580
:That's Utah time, not Arizona time.
581
:It's 3:00 PM Arizona time.
582
:I always get those mixed up.
583
:But.
584
:This workshop is all about how to design
your personalized strategy so that you
585
:can make a thousand dollars a month.
586
:And.
587
:That's ended.
588
:Individualized to you and works for you.
589
:And.
590
:I've joined a lot of programs
and courses in my time.
591
:I run these workshops.
592
:Differently than anything
that I've experienced before.
593
:And these are very interactive there.
594
:Breakout rooms, where we have
discussions and work on things together.
595
:And there are times to journal on your
own and we have big group discussions and.
596
:Chatbox stuff.
597
:They're very highly.
598
:Interactive.
599
:And that's why I think they're so powerful
is because it's not just listening to
600
:me or getting coached or something.
601
:It's, you're taking action and
you get to interact with other
602
:people too, not just you and me.
603
:Which I think is really powerful.
604
:And because of the nature
of these workshops.
605
:This will not be recorded.
606
:You have to come live.
607
:Kids are welcome.
608
:So I will make sure to put
a link in the show notes.
609
:To sign up for that workshop.
610
:And that will just kind of give you
a taste of what the serenity is like.
611
:So kind of just to clarify.
612
:August 5th is the workshop.
613
:August 20th is when doors open to join the
serenity and the serenity is 2 83 a month.
614
:You get one my workshop a month, one audio
training that you can listen to on the go.
615
:And then you get one one-on-one
coaching call with me to
616
:really make sure that we're.
617
:Making these things work for your
business and then unlimited Voxer support.
618
:And these spots are limited to 10 people.
619
:So if you are interested, make sure
to join the waitlist for the serenity.