30 | 4 Phone Boundary Tips for Personal Business Owners
3-Day Mastermind: Grow Your Business While Only Spending 30 Minutes per Day on Instagra
Let's be honest, using social media as the main marketing tool for your business can be HARD. You want to spend less time on social media but you fear missing out on opportunities. Your time on social media helps you connect with others and grow your business. But you spend more time than necessary mindlessly scrolling or checking how many views your last reel has. You set up boundaries with your social media, but end up mindlessly scrolling anyways. It would be so much easier to just completely avoid social media, but it is such a powerful way to grow your business that you can't completely give it up. I have spending an average of 34 minutes per day on Instagram for the last 3 months and my followers, reach, and sales have increased more than in the last 2 years. In today's episode I'll be sharing 4 things you can do to keep your social media use under control when you use it to market your own business.
Transcript
Do you ever find yourself turning to your
phone without even thinking about it?
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:Or do you get sucked into
scrolling and regret not using
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:that time for something else?
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:You are not alone.
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:I'm Alex, a Screen Time Mentor for
Young Moms, and I'm here to help you
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:get a grip on your own screen time
so you can be present, intentional,
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:and live a more fulfilling life.
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:Welcome to the Mindful With Media Podcast.
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:Well, I mostly speak to young moms
and helping you as a young mom,
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:keep your own screen time and check.
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:I've found that a lot of you have
your own business and you use
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:Instagram to market your own business.
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:So today I'm going to be sharing
four things that you can do to keep
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:your social media use under control
when you need it for your business.
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:The very first step is to
get clear on what you value.
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:Think about what really matters to you.
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:Is it your relationship with your kids
or your relationship with your spouse?
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:Maybe your mental health.
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:Maybe your spirituality.
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:This could be anything.
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:And one way to really figure out what
is most important to you is to set a
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:timer for three minutes and then just
write down everything that comes to mind.
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:That's important to you.
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:And then you can go back through
and identify the top five things
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:that matter most to you right now.
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:And what matters most to you
will probably change over time.
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:But just really take a step back
and remember what you care about.
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:It's so easy to get caught up in the nitty
gritty of running your business, that
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:you forget why you're doing what you do.
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:It's easy to forget.
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:The reason that you started your
own business in the first place.
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:So take a step back and get clear
on what matters to you as a person.
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:And kind of within this first step
of getting clear on what you value.
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:I also take some time to.
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:Note.
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:W why you have your business?
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:What's the purpose of your business?
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:Is it to make you a
certain amount of money?
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:And if so, why do you
want to make that money?
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:Is it to.
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:Be able to go on vacations with your kids.
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:Or maybe the purpose of your business
is so that you can have an outlet.
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:That's a fun creative outlet for you
so that you can be there for your kids.
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:But just take a step back and remember
what the purpose of your business
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:is, and that will help you to be more
intentional with how you use social media.
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:The second step that can really help
you to keep your social media use under
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:control when you use it for your business.
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:Is to identify which tasks
are actually necessary.
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:And.
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:I will be teaching a mastermind.
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:Next week, all about this,
and we'll do some more things
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:that will really help you to.
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:Identify the things that are
actually helping your business grow.
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:But one thing that you can do right
now is to write down all of the things
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:you do when you're on social media.
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:So.
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:Do you watch stories?
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:Do you respond to DMS?
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:Do you post, do you comment
on other people's posts?
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:Do.
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:You respond to comments on your own posts.
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:Do you save trending audio?
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:Do you scroll to get ideas for posts
you could do or for marketing strategy?
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:Do you scroll and like pictures
from people that you know and love.
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:I just make a, a huge list of all
of the things that you are actually
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:doing when you're on social media.
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:And then after you have this list and
you can limit yourself, like set a
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:timer and only give yourself 90 seconds
or something to write everything down.
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:So then after you have your
list of everything you do.
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:Keeping your values in
mind from step number one.
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:On a scale of one to five, identify
how necessary each of these tasks are.
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:So uh, one would mean
it just wastes your time.
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:And a five would mean
that this is crucial.
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:Whether for you or for your business.
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:And.
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:You get to decide what is necessary.
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:And this can just help you kind of
see which tasks are most important
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:and which tasks are least important.
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:And then you can decide.
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:What things you want to let go of
that might not be actually moving
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:the needle in your business.
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:I recently went to a training.
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:I serve in my church.
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:And one of the things that we
talked about in the training.
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:Was that.
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:You will get to a point in life when
there's more to do than you have time for.
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:And.
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:That can be hard to accept, right?
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:That's not always the most
comfortable thing to realize.
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:You've probably felt this in your
business where you have so many
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:ideas or you have so many things that
you feel like you should be doing
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:.
To show up on social media or to grow your business in certain ways.
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:And.
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:The thing is.
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:You can't and don't have
time to do everything.
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:And so you have to choose.
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:Those things that are actually.
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:growing your business and the
ways that matter most to you.
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:And like I said, I'll be teaching
a mastermind next week where
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:we'll do some more things that
will really help you to identify.
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:How to spend your time in ways
that will actually help you.
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:Do whatever you want to do in your
business, whether that's make money
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:or whether that's really help people
in a certain way, or whether that's
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:grow your following, whatever it is.
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:I'll help, you know what the
needle movers are in your business.
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:The third step that can help you keep
your social media use under control.
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:When you use it to market,
your own business is to treat
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:social media like a classroom.
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:So I think of it this way.
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:I think about having two
roles when I'm on Instagram.
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:The first role that I have whenever
I open the Instagram app is I
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:think of myself as a teacher.
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:So that would be doing things like posting
ideas that I have or commenting and.
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:Sharing things or.
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:Responding to DMS.
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:And then the other role that
I think of myself as having,
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:When I get on Instagram is.
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:The student.
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:So, this is where I learned
things, whether that's about.
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:Business and marketing, or also just
learning things about parenting or running
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:or other things that I'm interested in.
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:So that's when I do things
like I'm scrolling and I'm.
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:Looking at posts or watching reels.
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:Or saving, trending audios or.
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:Getting ideas.
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:And this concept of thinking of
myself, either as a teacher or as a
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:student, when I'm on the Instagram app.
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:Has really helped me too.
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:Change my view of social media as
a place, I view it as a classroom.
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:And.
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:I'm more likely to treat it that way.
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:And not just get on whatever.
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:When I think about myself as
going to work like as a teacher
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:or going to school as a student.
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:So it's really helped me to schedule
certain times to get on social media.
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:As a teacher and that's when I go on to
post or to respond to DMS or comments
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:or to share things on my stories.
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:And then I also schedule other
times to go on as the student.
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:And this is when I do things
like intentional scrolling.
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:And that's actually step number
four is to schedule times in your
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:calendar to intentionally scroll.
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:And this is when you scroll with
the intention of doing research
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:to get ideas for your business
or for your marketing strategy.
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:So how can you be
intentional while scrolling?
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:You can get out your laptop
and open a document so that
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:you're ready to take notes.
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:And then your whole purpose.
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:While you're scrolling is to.
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:Learn things that can help you in your
business so you can save trending adios.
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:You can.
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:Brainstorm content ideas.
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:Just have your mind open and ready
to just write down any ideas that
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:come to you as you're scrolling.
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:And.
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:You can keep your content
pillars in mind as you scroll so
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:that you have a jumping point.
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:For content creation, inspiration.
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:And within this idea of intentionally
scrolling, I like to have.
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:Specific categories for
when I'm saving posts.
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:So I have one that's just for general
business ideas or other, and then I have
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:another folder when I save posts that
I can save it to content inspiration.
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:So if I see a post about good
hook ideas or a certain idea
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:that I'd like to copy and.
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:Applied to my own niche.
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:Another folder that I have
within my saved posts is trending
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:audio that I want to use.
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:And this just makes it so that when I'm.
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:Working in my business.
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:It's already all categorized
for me right there.
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:, so that I can.
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:Have ideas to use.
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:At other.
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:Folder that I like to use for
my saved posts are niche ideas.
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:. So these are posts from people who
are either in a similar niche to me.
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:Or they post something about my
niche and I love saving these posts
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:so I can look at the comments and
see what kinds of things people are
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:saying or asking about the topic.
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:And this helps me know what
topics to focus on in the future.
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:Some other.
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:Folders that you could create too.
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:Categorize your saved posts would
be email marketing or legal things
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:or stories or podcast or YouTube,
or maybe you're creating a course.
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:And.
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:Core stuff just.
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:Whatever works for you and your business.
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:It's really helpful to have.
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:Certain folders that you can save post to.
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:And this will really help.
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:Your time on social media to be
intentional and more than anything.
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:When you're actually creating content or
you're actually wanting to use the things
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:that you've learned on social media.
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:You have your notes right there, that
you've already written the things
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:down and you've brainstorm ideas.
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:And then you have these categories
of, posts that you can return to
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:when you are ready to do whatever
it is that you're working on.
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:So ours is a review of
what we talked about today.
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:For things that you can do to keep your
social media use under control when
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:you use it to market your own business,
first, get clear on what you value.
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:Remember why you even started
your business in the first place?
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:And the second step is to identify
which tasks are actually necessary
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:and which ones you can let go of.
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:And then the third step was to
treat social media, like a place
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:that you're going like a classroom.
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:So think of yourself as either
the teacher, when you get on or
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:think of yourself as the student.
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:And then the fourth and final step was to
schedule times to intentionally scroll.
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:So you can get ideas for your business
and your marketing strategy and all
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:have that in a place where you can
access the information later i will
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:be holding a three-day mastermind
Where i will teach you how to grow
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:your business by only spending 30
minutes a day on instagram and i'll
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:teach you exactly what i do to do this
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:On the first day, I'll teach you
how to set up work-life boundaries.
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:This can be especially hard when your life
is unpredictable and somewhat flexible.
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:And your available times to work.
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:You don't always know when that
will be, but I will teach you how
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:to set up work-life boundaries.
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:When that's your situation.
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:On the second day this will be more
of marketing strategy and getting
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:clear on how to use Instagram in a
way that actually grows your business
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:and letting go of any of those.
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:Unnecessary things.
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:So help you create a content
plan that actually works for you.
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:And then on the third day, I'll
teach you how to actually stick to
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:the phone boundaries that you set.
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:And this is the hardest
part for most people.
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:The link to sign up is in the show
notes The last day to sign up is monday
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:november 6th at 6:00 pm so make sure
to sign up before then so you don't
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:miss this awesome opportunity to join
with other female business owners who
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:are right in the thick of this with you