67 | My Unconventional Approach to Instagram Marketing

I'm not here to help you go viral. I'm not even here to help you gain followers.

I'm here to help you make money, have an impact, and enjoy the creative process of creating content.

Tune in to hear my unconventional thoughts on social media marketing and 5 tips to use Instagram to make money consistently, have an impact, and enjoy a creative outlet.

NEW PROGRAM COMING SOON: If you want someone to tell you exactly what to do so you can make consistent money from your business, send me a DM and I'll make sure to let you know when the pre-sale is available.

Transcript

Speaker: 00:00:02

I've coached nearly 100 women about their screen time,

: 00:00:05

and here's what I've learned.

: 00:00:07

Women actually don't care about their

screen time, they care about those things

: 00:00:12

that are impacted by their screen time.

: 00:00:15

Their ability to be patient with their

kids, the growth of their business,

: 00:00:20

having time to pursue their creative

dreams, their relationship with their

: 00:00:24

husband, the inner peace that they feel,

their confidence in themselves, their

: 00:00:30

Connection with God, their friendships

not missing out on their kids' childhoods.

: 00:00:36

I'm Alex and I'm here to

help you find inner peace.

: 00:00:39

Enjoy true fulfillment

and be fully present.

: 00:00:44

Welcome to the Mindful with Media Podcast.

: 00:00:49

Welcome back to the podcast.

: 00:00:53

My son he's three and a half now, but

he, especially more when he was two.

: 00:01:01

He would often ask for.

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A lot of whatever we were serving him.

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For example, like when we'd be getting

him yogurt or cottage cheese, he would

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say, can I have a lot, can I have a lot?

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And say, yeah, you can have a lot

or we just dish it up for him.

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And then he would ask, is this a lot?

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Yes.

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It's a lot, which is such

a relative term, right?

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Like.

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We just told him it was a lot because

that's that's can be so ambiguous.

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And I've noticed that the same thing.

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Can happen with how people feel about

Instagram and different metrics on

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Instagram, whether that's how many

followers you have, or how many

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views your reels get, or how many.

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Likes or saves or shares or comments like.

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Our perception of.

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All of those metrics

is a very relative and.

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I've noticed that it's can

be easy to use those metrics.

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So that Instagram becomes a place

of seeking external validation and.

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Using those vanity metrics to judge

whether or not our business is working.

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Or even if we're valuable.

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And of worth as individuals.

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That it can, it can get

really muddy, muddled.

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What does that word.

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It can get confusing there.

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And I have a very different approach to.

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Using Instagram to market my

business and I always have.

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And.

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So I want to share that with you today.

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My unconventional approach

to Instagram marketing.

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I am fascinated by.

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Instagram marketing.

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Love learning about all the

different hacks and how the

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algorithm works and growth tips.

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And.

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Really anything and

everything when it comes to.

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Instagram marketing.

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I I love and I have learned so much.

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But I do things really differently.

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And I intentionally don't follow.

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All of the things that Instagram experts.

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It's teach.

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And there are a lot of different

reasons that I do this, but one is

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because it can so quickly and so easily.

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Become a distraction or a time

sucker from what will actually

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help your business the most.

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And.

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I am not here to help you grow

your followers on social media.

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I believe that you.

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Have enough followers to.

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Already make money from who's

in your audience right now.

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And even if you focus on.

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Selling to them and I'm

not just selling to them.

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We'll get into that.

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But like, even if you

just focus on serving.

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Who's already in your audience.

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You will naturally grow.

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It won't be fast growth,

but you will actually grow.

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And you will attract people who

actually want to be part of your

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audience and want to be sold to.

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So.

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I'm not here to help you grow.

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I'm not here to help you go viral.

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I'm not even here to help

you get tons of engagement.

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Instead, I am here to help you do three

things with your Instagram marketing.

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Number one.

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To actually make money.

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Number two is to have an impact for good.

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That is something that's really

important to me is to actually

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serve the people in my audience.

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And I believe that if you're here, that

that's the type of business owner that

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you are, that you really want to have

a positive impact with your, your voice

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and with the things that you've learned.

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And then third.

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That's really important to me with.

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My Instagram marketing and for.

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That I want to help you as well,

is that it can be a creative outlet

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for you, and it can be a enjoyable

creative process to create.

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And so I'll get into some tips later.

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But, like I said, I just

don't want to let Instagram.

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Distract you from, well, actually

move the needle in your business.

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And I'm sure you've heard

people talk about how.

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You really don't have to

use social media at all to.

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Make money from your business.

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I personally really enjoy Instagram.

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It feels like a really fun way to.

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Market my business.

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And so I choose to use it as

my main form of marketing.

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But you really don't have to,

if it's becoming more of a.

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Distraction then it is helpful.

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That's.

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A distraction from like things in your

business, or even just a distraction

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from what you really want out of life.

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If that's being present with your kids or.

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Enjoying time to yourself and

like other creative pursuits.

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You can be so focused on creating content

or gaining followers that you never

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actually make money from your business.

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And so I'm here to say, to encourage

you to spend less time making content

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and more time creating offers.

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Spend less time.

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Creating perfect posts or

really beautiful posts.

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And more time doing market research

to find out what your audience

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actually wants to pay you for.

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And I will say that my content

that is focused on selling, or

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even just more like my strategy.

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Generally does not get as much engagement.

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Especially those posts that

are focused on selling.

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But it does make a much deeper

impact on the people that do buy.

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And I've shared this story before, but.

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I want to say it was like

a year ago or something.

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Posted something and it got

relatively low engagement.

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Even for like my normal

engagement, which I don't usually

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get like super high engagement.

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Again, all relative.

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But it was relatively low.

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For me.

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And.

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Later.

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It was like a long time later.

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I don't know, maybe like a month or two.

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I had more than one person DME about

that post and how it impacted them.

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And then I had a client bring

it up in a one-on-one call

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about that post specifically.

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And so this is all to say

that like, Engagement is just.

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It's it doesn't paint the whole

picture of how you're impacting people.

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And so I care a lot more about.

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Really trying to serve

people through my content.

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Whether that's serving them

through my content itself,

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like providing that free value.

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Or.

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Serving them so that they know

what I'm offering and how they can.

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Get more help for me.

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That feels like.

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I don't know, that's the

approach that I like.

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Instead of focusing on.

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Certain.

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Hacks or whatever too.

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To grow my account and, and

like, not to say that I don't.

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Implement.

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Like best practices when it

comes to social media marketing,

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especially on Instagram.

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But.

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It's it's secondary.

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Because, yeah, again, you can get

so focused on creating content.

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For the algorithm that you miss out

on the joy and the fun of the creative

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process, because you feel so stuck

in trying to do it the right way.

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Or you can get so obsessed with your

metrics that you miss out on the joy of

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having a positive impact because your.

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You are so focused on all this didn't

perform as well, instead of just.

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Believing that you're having a

positive impact, whether or not

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the, the metrics necessarily.

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Show that.

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And.

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I actually have so many ideas.

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That I intentionally don't do because

of the time and effort it would take,

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whether that's certain trends that are

going on that I, I just don't want to

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take the time out of my Workday to do,

or out of my time with my kids to do or.

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Like recording certain B roll often.

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You'll notice I just

use B roll from my life.

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Like.

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I don't do anything extra.

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Or like certain, like types of videos

that would require more editing.

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Like I just.

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Intentionally decide that

that's not worth my time.

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Right now I just do the basics and.

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So if.

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What Instagram experts are

teaching doesn't work for me.

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And not just doesn't work for

me, but just doesn't support what

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I want most than I don't do it.

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So like spending tons of time

on hashtags, I kind of dislike.

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First things that come to mind.

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That's what I do for hashtags

or posting a certain times, or.

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I don't know, graphic design things.

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And again like this, isn't saying you

just like throw it out the window,

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but it's just a Wayne, like is taking

time to either learn this or do this.

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Worth.

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Missing out on these other things,

like, is it really worth it?

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And again, like coming back to

perfectionism in your content.

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We'll never forget this quote that

I learned from one of my first

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business mentors done is better

than perfect or as Voltaire.

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Said perfect is the enemy of good.

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And you really won't serve anyone

or have any impact if you're so

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caught up in making perfect content.

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So let's get into some tips to help.

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I think I have.

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Five tips to share today.

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The first thing.

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Is to get really clear on

why you have your business.

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And then why you're

specifically using Instagram.

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To market your business or not

even to market your business.

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Why are you using Instagram in general?

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So, Some examples.

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My top reasons for spending

time and energy on my business.

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I am so passionate about what I do.

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Aye.

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Love.

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Helping moms actually make

consistent money from their business.

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In a way that aligns with

the lifestyle that they want.

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Which is often not spending tons of time.

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On their business and.

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Using social media to market

their business without.

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Letting it take over their life.

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I just love watching and helping women.

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Grow their businesses.

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Second.

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My business is an outlet for me.

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I really like having time away

from my kids to do something.

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That's.

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Mentally stimulating for me.

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That's.

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I'm passionate about, and it's

just so fun and fulfilling for me.

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And I feel like it really does help me.

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Be a better mom and a better

wife and just a better person.

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And so that's my second reason.

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And then third.

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Aye.

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Make money to support my

family, especially as Matt

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has stopped working full time.

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This is becoming more of a.

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Primary source of our income.

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And so.

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That's more of a newer reason,

but it's becoming Yeah.

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A way too.

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Financially provide for our family.

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And then why Instagram specifically?

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As I shared earlier.

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I just really like Instagram.

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It's really fun for me.

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It's really easy.

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I love being able to share my thoughts

and ideas with a lot of people in such a.

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Relatively simple way.

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And I love providing free values

for moms and business owners.

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Second.

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I specifically use Instagram

because I like to learn from other

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business owners and also just.

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Like learn about business,

but also learn about.

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Parenting and mindfulness

and things like that.

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So I love using Instagram for that.

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And also just connecting.

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I feel like I've met a lot of my

coaches via Instagram and also with.

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Other business owners and

I've become a good friend.

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So I love using it as a

way to connect and learn.

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And then third.

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I specifically, specifically

like to use Instagram.

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Two.

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Share about my offers and how to work

with me, because it feels like such a

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natural extension of the free value that.

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I already am providing on Instagram.

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And so Instagram is where

I find most of my clients.

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And so that's why I

continued to use Instagram.

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So this can be really helpful for you.

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It's just get really clear on.

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Why do you have your business?

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I would come up with three

reasons on why you're spending

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time and effort on your business.

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And then why Instagram?

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Why do you use Instagram?

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And that that's kind of like the

foundation that will help you.

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Make some other decisions.

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So.

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Tip number two.

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Too.

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Help you with your.

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Instagram strategy.

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That's.

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Unconventional.

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Is to make sure that you need nothing.

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From Instagram.

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I haven't noticed that.

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It can be really easy.

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Kind of like I mentioned earlier

to start to rely on Instagram.

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As a form of validation as a

form, even like I said, like

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connection, if that's your only way

of you're connecting with people.

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That you, you want to make sure that.

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You have connection outside of Instagram?

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We're outside of your

business, even just like.

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Just start to pay attention.

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Y you're turning to Instagram.

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And then.

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Write those things down.

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And then brainstorm ways that you

can make sure that you can, you

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have those needs met somewhere else.

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So like if it's.

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Validation.

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Where do you want your

validation to come from?

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As a business owner, as a

person, as an individual.

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If you're looking for an escape from.

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Your kids.

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And so you turn to Instagram where.

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People like you more.

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Or you want to see if you have some more.

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Comments or DMS or whatever,

get that dopamine hit.

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Okay.

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How can you.

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Recognize what's actually

going on for you.

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And get those true needs met

instead of turning to Instagram.

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I could go in.

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Um, About that all day, but just make

sure that you need nothing from Instagram.

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And it'll be a lot easier to show up

authentically on there and serve people.

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From a place of not needing.

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Not needing views or engagement too.

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Validate you as a person

or as a business owner.

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Third tip is to.

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When you're creating content.

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Make sure to create for.

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The idea of someone who is so excited.

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To see that you've posted.

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I've noticed this my

past self and clients.

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Where sometimes I'm recreating content.

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We subconsciously start to think about.

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Certain people that we know

personally and how they might judge

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either what we're doing in our

business or what we're posting.

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Right.

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And so then you subconsciously

start creating for them and you're

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creating from this place of like,

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Trying to convince people or like

just feeling dumb or it's just

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not a great place to create from.

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So that's why I really like to, I don't.

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Create for those people.

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Instead I create for someone who.

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No matter what I post, she loves it.

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She's so excited to see that I've posted.

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Because she's obsessed

with everything I share.

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I share.

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And again, It shouldn't be someone,

you know, just the idea of a person.

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So I guess kind of like an activity

to help you to create for her more.

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Think about that person.

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And then think about how do you want

her to feel when she sees your content?

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Relieved understood.

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Connected.

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Valued.

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Hope loved.

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Joy.

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Laughter.

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How do you want her to feel?

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And choose three words that you want

her to feel when she sees your content

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or when she binges your Instagram feed.

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Then after you've chosen

those three words.

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Set a timer for 10 minutes

and scroll through Instagram.

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Either you can scroll through

your feed or you could scroll

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through like the reels tab.

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And notice which posts make you feel?

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Those three things.

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And I would make sure to have the Google

doc out as you're doing this activity.

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And just think about.

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What about those posts

make you feel that way?

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Which ones pull you in.

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Like, why are you drawn to these posts?

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Specifically?

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: 00:19:22

And just take some notes on what,

what about it makes you feel that way?

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: 00:19:28

So then when you're creating

content and you start to have

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: 00:19:31

any subconscious thoughts about.

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: 00:19:35

What people, certain people might think

about your posts or things like that.

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: 00:19:39

Take a step back and think about her,

create for the person who is excited.

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: 00:19:46

To consume whatever you share,

because she already loves.

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: 00:19:50

You and what you share.

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: 00:19:52

And then create that

content that helps her feel.

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: 00:19:55

Those three words.

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: 00:19:58

K tip number four.

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: 00:20:00

Is two.

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: 00:20:02

Focus on.

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: 00:20:05

Time.

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: 00:20:06

Instead of frequency when it comes to

your content creation, you often hear

381

: 00:20:11

the importance of posting consistently

. Or like the whole debate of quality

382

: 00:20:17

versus quantity, yada, yada, yada.

383

: 00:20:20

My perspective is that it's actually

been helpful for me instead of

384

: 00:20:25

deciding a frequency to post,

like how often I want to post.

385

: 00:20:30

You know, whether that's daily or

three times a week or whatever it is.

386

: 00:20:34

Instead.

387

: 00:20:35

I like to just choose an amount

of time that I want to devote

388

: 00:20:39

to content creation each week.

389

: 00:20:42

So that I make sure that

I'm not wasting all my time.

390

: 00:20:45

All my work time, creating content,

and I still have time for those

391

: 00:20:48

other, other things that actually.

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: 00:20:51

Help me make money.

393

: 00:20:52

An activity that can help with this.

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: 00:20:54

Just to get.

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: 00:20:55

Faster at creating content

and also let go of.

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: 00:20:58

Perfectionism.

397

: 00:21:00

If you tend to get perfectionistic

about your content is set

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: 00:21:04

a timer for 30 minutes.

399

: 00:21:06

And.

400

: 00:21:08

Just try to create as many

pieces of content as you can.

401

: 00:21:12

You don't have to post these.

402

: 00:21:14

And as you're creating these, as

you're creating all these pieces

403

: 00:21:18

of content, remember to create for.

404

: 00:21:21

Her that that person we talked about.

405

: 00:21:23

Who is so excited.

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: 00:21:26

To see whatever you post.

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: 00:21:28

And this activity it'll help you.

408

: 00:21:32

Get faster at creating content.

409

: 00:21:34

And then if you want to, you'll have

lots of content that you can share.

410

: 00:21:39

Okay.

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: 00:21:39

And then tip number five is two.

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: 00:21:42

Set up a content creation

schedule or a system.

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: 00:21:47

That works for you personally.

414

: 00:21:50

And you'll hear all these tips

about batching or things like that.

415

: 00:21:54

And so I used to try to batch

and it just did not work for me.

416

: 00:21:57

I think coming back to those three

things that really matter to me in.

417

: 00:22:02

My Instagram marketing strategy is

making money, having an impact for good.

418

: 00:22:06

And then.

419

: 00:22:07

A creative outlet.

420

: 00:22:08

And so when I found, when I

was batching too much, it.

421

: 00:22:13

It like took the creativity

out of it for me.

422

: 00:22:16

And I just, I don't know,

it just didn't work for me.

423

: 00:22:18

So.

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: 00:22:20

My favorite thing is to.

425

: 00:22:22

Choose a certain time once a week.

426

: 00:22:26

Set aside time for one hour.

427

: 00:22:28

And.

428

: 00:22:30

Ask God to help me.

429

: 00:22:32

Know what to share with

my audience that week.

430

: 00:22:34

Sometimes I'll follow some.

431

: 00:22:38

More of like a schedule,

especially if I'm launching

432

: 00:22:40

something, I'll follow more of a.

433

: 00:22:43

Guidelines with that.

434

: 00:22:44

And if not, then I just

choose a focus for the week.

435

: 00:22:47

And then I just.

436

: 00:22:49

I like to outline every piece of content.

437

: 00:22:53

Like word for word.

438

: 00:22:54

So then during the week, When I

go to post it's already outlined.

439

: 00:22:59

And I can either just like

create the carousel on Canva.

440

: 00:23:03

Like the graphic, or I can just make

the real, but I don't have to do all the

441

: 00:23:08

brainwork of like what to say for the.

442

: 00:23:11

Text or the caption or things like that.

443

: 00:23:14

So that's, what's worked for me.

444

: 00:23:16

Some questions to help you

decide what you want to do.

445

: 00:23:20

Do you want to choose a posting frequency?

446

: 00:23:23

Or would you rather.

447

: 00:23:25

Choose a time commitment.

448

: 00:23:28

And if you do do want to

do a time commitment, like.

449

: 00:23:31

When, when will that be?

450

: 00:23:33

Or also.

451

: 00:23:35

You can do something else.

452

: 00:23:36

You too, you don't have to do like

a frequency or time commitment.

453

: 00:23:39

You can just post

whenever you feel like it.

454

: 00:23:43

And.

455

: 00:23:44

You can see success, especially if your

success as defined by making money.

456

: 00:23:52

Having a positive impact.

457

: 00:23:53

And.

458

: 00:23:56

. Creating content as a

creative outlet, like having.

459

: 00:23:59

Doing the creative process.

460

: 00:24:00

If that's your metrics for success.

461

: 00:24:03

You can do that without doing things

the way that everyone says to.

462

: 00:24:08

Some of their questions to ponder as

you're kind of setting up your own.

463

: 00:24:11

Schedule or system.

464

: 00:24:13

How much time do you want to

spend outlining content each week?

465

: 00:24:17

How much time do you want to

spend creating content each week?

466

: 00:24:21

When do you want to outline content?

467

: 00:24:25

When do you want to create content?

468

: 00:24:27

And do you want to.

469

: 00:24:28

Batch it like certain times for

filming B roll or certain times for

470

: 00:24:33

editing videos, certain times for.

471

: 00:24:36

Canva like doing graphics on Canva.

472

: 00:24:40

And then I think the most

important question is when

473

: 00:24:43

will you not create content?

474

: 00:24:45

I think you can relate

that as a business owner.

475

: 00:24:49

You could always be creating

Mindful with Media with Alex Fales

Episode 67

20th Nov 2024

67 | My Unconventional Approach to Instagram Marketing

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