Episode 68

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Published on:

11th Dec 2024

68 | You might be overcomplicating your business

The answer to making more money in your business might be easier than you think. Most of us are taught to value "hard work," so we subconsciously overcomplicate things because we think that we need to "put in more effort to get more results."

Tune in to this week's episode to hear:

  • an update on my husband's health and brain surgery
  • what's up in the BTS of my business
  • why you unnecessarily overcomplicate things in your business
  • powerful examples of simplifying from myself and my clients
Transcript
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I'm Alex, and you're listening to the Mindful with Media podcast.

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Welcome back to the podcast.

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I'm really excited for what we're

going to be talking about today.

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I want to give a little

bit of background of.

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What's been going on for me.

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I think that's.

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Always helpful to kind of hear

more behind the scenes stuff.

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So.

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I have felt like I'm at a

pivoting point in my business.

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And I haven't.

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Known what or how that

is supposed to look.

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And so I've been seeking a lot of clarity.

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Through journaling and.

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Honestly, taking more time than

usual out of my work time to.

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Go on walks and.

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More meditating.

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. I was never really sure how

I felt about meditating.

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And I got to a point where I was

like, yeah, I can see the value

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in that for other people, but it's

not really my thing right now, but

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I've started to do more meditating

and seen a lot of power in that.

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And.

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I actually had one experience.

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I was doing a little girls like sisters.

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It was supposed to be asleep over, but

I ended up just going up for the day.

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Anyways.

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And when I first got up

there in the morning, both my

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sisters were still sleeping.

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And so I just spent some time.

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Meditating and.

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I don't know, maybe 15

minutes of meditation.

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And then I.

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Just started journaling after that.

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And I felt like I got

a lot of clarity then.

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But I still was feeling confused and off.

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Because I felt like, well, I had

been planning to launch this program.

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And this idea came to me so

clearly, like there's this very

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clear step-by-step process.

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Basically of what to do every day.

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So that you can start making

consistent money from your business.

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A lot of people that I've worked with in

the past, they've made some money, but.

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Never consistently.

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So it's just basically a program.

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Step-by-step how to make

consistent money in your business.

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And so I was getting ready

to launch that and it just.

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Did it feel.

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Right about it.

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I felt like there was a specific person

that I was supposed to be working with.

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One-on-one.

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Right now, instead of launching that.

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And so instead of launching that to

open up another spot for a one-on-one

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client, At my current rates, which are

a thousand dollars a month before I

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raised those at the end of the year.

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And so.

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I took a step of faith and I decided

not to launch that other program.

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And I've been leaning into this.

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Yeah, finding.

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Finding that person that I'm

supposed to be working with.

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One-on-one.

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And so if you think that might be

you, if you're like, , we maybe should

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be working together, one-on-one.

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Just shoot me a DM and we

can set up a time to chat.

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Zero pressure call to just see if

it is the right fit for both of us.

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Anyway.

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So I'm, I'm at this place of pivoting.

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Oh.

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And I should also add, like,

I feel like what's been going

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on in our family has also.

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Played a role in all of this.

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So in the past, I've always

just worked 10 hours a week.

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So we've had a babysitter come for.

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Four to six hours a week.

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Somewhere around five hours a week.

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And then I usually end up

working about five hours.

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Whether that was during nap

time, sometimes in the evenings

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a little bit, but 10 hours

has always been my sweet spot.

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With business.

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Like time actively working on my business.

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But.

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I was a lot of, you know,

my husband's health has.

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Taking a turn this year.

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And so that's just.

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Yeah, bro.

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So many changes to our family,

but he is no longer working at his

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full-time position because of that.

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And he.

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We actually just found out.

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On December 4th.

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That

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he's most likely going to be having

what they call a targeted resection.

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So there's a part of his brain.

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Where.

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All the seizures are coming from.

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So they're planning to take that

part of his brain out to see

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if that helps stop the seizure.

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So we're getting ready for brain

surgery and leading up to that.

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There's some more invasive

testing and things.

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So.

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We've just got a lot going

on with his health and then.

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I guess.

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Yeah.

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The biggest thing is he's not

working full-time anymore.

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And so we've just been

trying to figure out what's.

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What's best for our family right now.

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And so we have started, we still have

our babysitter com, but because that's

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not working full-time anymore, he.

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He does have some capacity

to help out with the kids.

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And so basically.

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I take the kids from

nine to one every day.

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And then.

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Matt has the kids from one to five.

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Every day, we do have a babysitter

come for some of that time.

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And there.

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The kids are doing naps and

quiet time for some of that time.

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So.

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That can get the rest that he needs.

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And then he can work in the

mornings while I have the kids.

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Anyways, because of that, I am now

working about 20 hours a week, which is

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twice as much as I've ever worked before.

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And.

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It's.

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Opened up a lot of possibilities.

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I've always just done like very

simple, minimal things, my business,

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but it just opened up a lot of

possibility because they have more

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time, more focused time on my business.

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So.

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Kind of getting back to what

I want to talk about today.

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Aye.

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Just feeling so confused about.

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Who I wanted to work with and

how I wanted to help people.

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And.

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If I wanted what yeah.

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Programs or offers just

like what was right.

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And I even can, it came to a point,

it was like, if like, My business

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was even the right thing anymore.

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I was like, Do I need to

set this aside right now?

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Is this.

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Not the right thing for our family.

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Do I want to find a.

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Different part-time job.

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Do I want to work full time?

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I was exploring different possibilities.

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And.

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I realized

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my business is exactly what I'm

supposed to be doing right now.

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And.

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Exactly what I have been doing.

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I need to keep doing.

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So I was being coached by Amber Smith.

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She's I've looked up to her lie.

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She's been a really good mentor for me.

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And.

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I was kind of sharing

confused and seeking clarity.

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I don't know what's next.

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And.

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As I was being coached on

this, she helped me realize.

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I know exactly what I want and

I know exactly what God wants

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for me and for our family.

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I was just scared.

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And I had some sneaky beliefs.

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About.

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Potential clients that were not true.

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That were holding me back.

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From.

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Trusting that I could continue.

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Making enough money to continue

providing for our family.

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When we first realized that.

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Matt's health.

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Wasn't doing great.

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And as time has gone on and.

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You know, we've just learned

more about the situation and

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what's best for our family.

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At first, I felt so grateful.

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And just so in awe that.

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God guided me to start those

business when I did so that

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I'm in a place now that I can.

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Help provide for our family.

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And then I started freaking

out about it, but what if I

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can't keep providing what if I.

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Can't keep making enough, you

know, just all of these doubts.

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And I think that's why I started

thinking, oh, well maybe I

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should work a full-time job.

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Which is so.

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It's funny because I realized.

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I'm already doing it and

I can continue to do this.

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. So.

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I feel like I have so much more clarity

on what's next, my business, and I will.

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Cher.

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Share more details about all of that.

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As few stay tuned in.

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You're following me on Instagram.

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If you're on my email list, all

I'll try to share more updates, but.

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That was maybe more, more

context than you needed to know.

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But I cannot get this idea out of my mind.

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That.

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I was over-complicating.

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My business and not just

my business, but like life.

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And I think it's because.

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I have been taught to value hard

work and effort and taught to believe

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that that's how you earn success.

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That's how you get results is through.

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You know, Put in the work in and.

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Yeah, just like that.

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That intense effort.

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And.

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I had right in front of me.

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These opportunities.

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To make significant amounts

of money for our family.

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To pay for a brain surgery that's coming

next year for all of these things.

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But in my mind, I think that I thought

that that would be too easy to just

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do what I've already been doing.

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And so I.

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I was over-complicating it.

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And thinking about going and finding

a full-time job, which is like way

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more complicated and way more work.

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And way less money and.

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Anyways.

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It's just so interesting how.

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My brain wanted to overcomplicate

something that was actually so simple.

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And the answer was right in front of me.

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And.

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I I've noticed this in

clients lately, too.

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This is a conversation that's been coming

up in several different coaching calls.

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This concept of.

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Not over-complicating things and finding

ways that the answer is actually really

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simple and right in front of you.

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And actually you might be stopping

yourself from getting what you want.

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Because you think it's supposed

to be harder than it actually is.

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And there are a lot of reasons for this.

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Like I said,

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we often hear about people who.

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Came from a lot of money.

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And this is often told in

a negative connotation.

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Right.

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Or we hear stories of people who.

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Came from nothing.

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And then they earned.

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This huge successful life.

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And we see those people as

heroes and as a positive thing.

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And so that's already

ingrained in our mind that.

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If you get money easily.

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Then that, that makes

you a bad person or that.

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Makes you lazy.

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And again, Not saying these things

are true, but this is often what

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we've been taught to believe.

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And so.

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If you have a secret belief that

people who easily make a lot of money.

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R.

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Lazy or.

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Entitled or don't actually deserve that.

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Or.

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Selfish or., unaware they've

they've never been through the hard

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thing, so they just don't get it.

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Or whatever that is.

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You might miss out on opportunities.

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That are right before your eyes.

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To easily make more money.

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Or to easily get what you want.

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And so I just keep thinking

and seeing in my own life that.

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What if life is actually

supposed to be enjoyable.

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And.

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Easy and flowy it.

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It doesn't need to be this.

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And tense grinding efforts.

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And it's so interesting

because I feel like.

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Once you're in this world of.

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Business, which.

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Pretty quickly turns into a

world of self-development.

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It seems like you learn things.

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On a certain level.

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And then you keep learning those same

things on a deeper and deeper level.

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And so I feel like this is

something that I've learned.

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And like, Internalized in the past,

but I'm learning it on a new level.

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And I think what I've learned this

concept in the past and like, really like.

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Clicked for me, you know,

like those aha moments.

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It was more about.

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How it's okay to.

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Play first and to enjoy.

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Life, you know, more like.

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It's good to have fun.

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You don't just have to like work hard all

the time or be productive all the time.

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And.

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You can listen to episode

seven of the podcast.

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One of my very first episodes

was about this topic.

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Of.

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How to have fun as an

adult and why it matters.

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I think that's what I called it.

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So I just want to kind of

share some more examples of.

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Ways that some of my clients

have been accidentally.

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Stopping themselves from, , making

more money in their business or

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getting what they actually want,

because they think it's supposed

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to be harder than it actually is.

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And they're unnecessarily

over-complicating things.

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Because of that sneaky belief about hard

work and effort is how you get results.

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So.

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One of my clients.

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You'll laugh if you know, this is

you, but she had wanted to work with

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a really specific type of client.

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And so we're kind of talking about.

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Options of how to find this type of person

and, you know, you could do a whole like

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marketing campaign about it to see if you

can like find that person on Instagram.

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Or we also talked about just

putting up a post on her stories

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about if anyone knows of like a

client that's fits this specific.

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Description.

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And as we were talking about this, she's

like, well, I actually know someone.

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Who fits this description perfectly.

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And so it's like still just makes me

laugh and giggle because it was so easy.

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Like she was already

friends with this person.

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She already.

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Had this connection to them, but.

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What for realizing this?

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It was like, well, that

would be too easy, right?

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That was.

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Be too easy.

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So she reached out to

that person to see if.

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She wanted to work with her or.

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That person knew of anyone.

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That was a similar.

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Fit.

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Anyways.

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I feel like that was just like,

that example makes me laugh because

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once you realize it, it's like,

oh my gosh, it's so obvious.

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Like, This is, this is so easy.

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And then another example from

my own life and my own business.

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I shared a little bit about this

earlier, but I was feeling like..

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I needed to start attracting like

a totally different type of person.

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And I needed to figure out like what their

problems were and how to work with them.

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And.

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All of these things, because.

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I don't know why in my head.

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I thought that's what

was next to my business.

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That's like how I needed to like level up.

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But I realized when I was getting

coached by Emory Smith, that.

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It wasn't about finding a new

type of person to work with.

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It's just about believing in

people's ability to create

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the money, to work with me.

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And.

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I have totally done that,

where I have come up with the

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money to work with coaches.

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That initially, I might've thought

that I couldn't afford, but I

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found the money and I worked with

them and my life was changed.

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And it's so funny, coaching, how.

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At first I liked did

not believe in coaching.

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And then I was like, Okay.

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I'm not like really like four against

it, but I had like, still like weird.

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Feelings about it.

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And now that I've experienced.

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Working with coaches, both

one-on-one and in a group setting.

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It's it's worth every penny.

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I am so grateful for every penny

that I've invested in coaching.

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Anyway.

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So that was just another

example of how I was.

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Unnecessarily over-complicating.

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Where I didn't need to go.

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Talk to a whole different type of person.

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It was just believing people's ability to.

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Create the money to work with me.

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Another client.

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She's wanting to make more

money in her business.

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And we talked about the idea of

, having these like one-on-one calls.

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And charging.

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A certain amount of money for them.

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And.

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She was just sharing how.

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She feels dumb, charging that much money

for these one-on-one calls because they're

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so easy for her and they feel so natural.

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But it's exactly what her.

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People her target audience

wants to pay for is these.

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High ticket one-on-one

calls and high tickets.

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So relative these.

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What I think are a standard

rate for one-on-one call.

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That's what her people want to pay for,

but she wasn't holding them or doing them.

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Because it felt too easy.

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She felt like she needed to work

harder to, to earn that money.

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Even though it's really valuable

to her people, more valuable

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than what she was doing for them.

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So that was just another example of that.

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And then another client, she.

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Had a lot of.

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Money coming in through

one revenue stream.

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But it was starting to feel.

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Overwhelming.

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And so she's like,

okay, I'm going to stop.

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Doing that.

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But.

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What we realized is she was

actually just overwhelmed with

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all of the opportunity there.

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And so once we got.

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A better system and process so

that it wasn't so overwhelming.

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Then it just streamlines this

really easy way for her to make

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money and really fun and natural.

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And so.

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I think just on this concept.

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It can be really helpful to journal

about two specific questions.

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One, how am I unnecessarily?

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Over-complicating this?

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And how is this actually

supposed to be simple?

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And stay tuned because.

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You're the first to know.

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I am going to be holding a.

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Hot seat, open coaching call.

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So basically.

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Anyone can join the call.

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And if you want to be coached on

this call, you can be coached.

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And if not, you can just

listen to other people.

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Being coached.

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And it's going to be on this

topic of how to simplify your

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business and stop working so hard.

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So that you can.

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More easily make more money.

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And often in this topic, there are

some sneaky beliefs that come up.

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And it's just really powerful.

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If you can identify some sneaky beliefs.

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That are getting in the way

of your success that can.

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It really can change everything

for, for you and for your business.

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So.

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Stay tuned for details on that.

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And.

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I will talk to you next week.

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About the Podcast

Mindful with Media
This is the podcast for entrepreneurial moms who want to grow a meaningful, profitable business without sacrificing their other priorities (like spending time with their kids or getting enough sleep).

Host Alex Fales—business coach, mindset mentor, and mom—shares honest conversations, simple strategies, and powerful mindset shifts to help you and make money doing work you love and grow as a person while you're at it.

Expect solo episodes, authentic chats, and real-life stories that help you blend business strategy with personal growth, so you can build a business that supports your life (not the other way around).

Because you don’t need more hustle.
You need clarity, confidence, and the courage to do business your way.