Episode 39

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Published on:

31st Jan 2024

39 | Be Plucky Not Perfect // with Carrie Jo Bradley

Carrie Jo Bradley is a fitness coach and host of the podcast Plucky Not Perfect. Listen to hear Coach Carrie's insights on using social media to support your fitness journey and her vulnerability on discovering where her worth comes from.

carriejobradley.com

@carriejobradley on Instagram

Plucky Not Perfect Podcast

Transcript
Speaker:

If you've been around here for a while,

you probably know that I love running.

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I ran cross country in high

school and I have run semi

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consistently, ever since then.

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So when I first heard about

Carrie Joe Bradley and her podcast

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titled plucky, not perfect.

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I immediately loved, but she's all about.

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She's a health and running coach.

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And in her first episode, She

acknowledges that even if you don't

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think you're a real runner, you still

belong as part of her community.

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And that totally.

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Resonated with me.

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I'm excited to have her join us

today to share about how technology

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has both negatively and positively

impacted her fitness journey.

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Her experiences with low body image

and eating disorders and her journey

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to becoming a coach that helps moms

actually achieve their athletic goals.

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Do you ever find yourself turning to your

phone without even thinking about it?

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Or do you get sucked into

scrolling and regret not using

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that time for something else?

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You are not alone.

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I'm Alex, a screen time mentor for

young moms, and I'm here to help you

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get a grip on your own screen time

so you can be present, intentional,

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and live a more fulfilling life.

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Welcome to the Mindful With Media podcast.

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Nancy: Welcome, Keri.

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I'm so grateful that you would

come be a guest on my show today.

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Will you go ahead and introduce

yourself a little bit to my listeners?

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Well, thanks so much, Alex, for having me.

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I'm excited.

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, sure.

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I go by Coach Keri online.

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I'm Keri Jo Bradley.

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I live in Vancouver with my

husband and two kids and two cats.

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And And

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I host a plucky not perfect podcast.

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, This is so fun because I

don't know you very well.

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So this is fun to get to

know you a little bit more.

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Tell me a little bit about your

background with running, kind

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of your experience with running.

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Yeah.

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I, I grew up in Montana,

a very rural area.

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So I would just run in the fields

for fun when I was a little kid.

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And then my, my friends convinced

me to join the cross country team

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and I've been running ever since.

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So 30 plus years of competitive running.

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I'm dating myself, but so I've been

running a long time and it was only since.

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Yeah.

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I'm moving to Canada from the States

that I decided to get into coaching.

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Okay.

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Cool.

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So tell us a little bit more about

your podcast, what it's called

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and why you chose to name it that.

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Yeah plucky means determined

courage, and I think one of the

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reasons I wanted to start it is

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I think it's easy to look at people

we admire, especially people we don't

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know that we see on social media and

see them at the top of a mountain

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or like at the peak of their career.

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performance and compare and just think

that their lives are perfect and that

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everything is going well and great.

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But it's only when you get to know

their story and the obstacles they

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face and things that they had to

persevere through that you, you realize

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their, their lives are not perfect.

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And therefore, like, that's more

inspiring to me to see somebody who's

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Overcome challenges and then, then just

somebody who has it easy and, and so

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I just wanted to hear the stories of

people who have persevered and what,

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what it took to get to where they are.

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And so that's the plucky part

is just to keep going and

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that none of us are perfect.

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And so, yeah, just to hear people's

stories and, and there's a few solo

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episodes in there too, but I really

just wanted to inspire people to keep

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going, that they don't have to have it

all together before they start, that you

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don't have to be a certain weight or a

certain height or you don't have to be

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fast, you can just start imperfectly.

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I think that's why I resonated so

much when I first started listening

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to your podcast because yeah, you

talk about this, this idea of maybe

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you don't think you're a real runner.

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And when you said that, that's, that's

how I felt like I ran cross country in

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high school and I was really into it then.

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But since then I've just kind

of done things here and there.

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And so at first I was like, I don't

know if I'm even like good enough to

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listen to a podcast like this, but

Which is so ironic because your podcast

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is called Plucky Not Perfect, right?

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And I just think that's such a powerful

truth and lesson and I guess just

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principle for any aspect of life

to, to be plucky and not perfect.

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I think anybody can relate to that,

whether you're a runner or whether you're

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a mom or whether you're a podcaster or a

business owner or anything you're doing.

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I think we can all relate

to that, that principle.

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I think our culture too kind of has this

go big or go home kind of mentality.

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Like it has to be great in order to count

and everybody has to start somewhere.

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Everyone starts small and, and I don't

know if you read the book Atomic Habits.

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We you know, just those, those small

habits are just just getting going

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sometimes is all we need and then, you

know, sometimes we need some encouragement

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to keep going once you get started.

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Yeah, that's the hard part, right?

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It's like, those are the two hardest

parts, starting and then keep going.

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Right.

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When you, you hit that, that hard part.

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Yeah.

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I love that.

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I think that's so powerful.

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So I want to ask you just kind of more

about your experiences with media and

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social media and especially how those

have played a role in your fitness

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journey and your experiences with

running and coaching as well, I guess.

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So I want to start with kind of

asking about your experience with

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Strava and maybe you can first explain

what Strava is to my listeners.

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wEll, I I confess I am no Strava expert.

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It is a tool I use.

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It's a activity tracker.

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I guess, and there's many

different activities that you

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can you can track on there.

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It's kind of, it's a bit of social media.

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And that you, you can follow people

and see what other people are doing.

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There's also a community aspect,

like you can join different

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groups that are on Strava.

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There's group challenges.

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There's like badges for motivation.

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Like There's a 10k in May challenge

and then also it has other aspects,

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like if you want to track the

number of miles on your shoes or

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on a certain, bike or whatever

equipment you have you can do that.

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Oh, that's cool.

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I didn't know that it did that.

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I'm like learning all these features.

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Yeah.

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I've only ever used it with like, I

think I have like a few of my cousins

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and a few friends from high school.

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And like, yeah, when I go running, I've

actually stopped using it for a while, but

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when I used to use it, I would log my run.

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And then I could see my other

cousins or friends, like if

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they ran, but this is cool.

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There's so many other features to it too.

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And I, I first started using it in, in

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one of my running friends came to visit

and we went out for a run and she checked

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her Strava and she was using it to see

if she was the fastest person on this

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route and, and I was kind of intrigued,

you could see, All the other people

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that had run on that, that day and and

so she said, Yeah, you should use it.

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It's a good way to meet other runners

because I had just moved here.

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I was kind of lonely and

I didn't have memory.

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Unity.

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And so that's why I initially kind

of logged on and got in into it.

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But like if I found somebody who

had done the similar run, there

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was no way necessarily to connect

with that particular person.

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You know what I'm saying?

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But I did like join some like a marathon

group but still I wasn't finding

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those in person connections that I was

looking for through the app and then,

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and it just became more of a sense

of competition for me, like, Oh, this

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person is doing it faster than me.

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I'm, you know, and then another drawback

was Like trying to run faster than

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I should, like if I have an easy run

on the schedule, like running faster

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so that it looks good for, other

people to see, you know Even though

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it's supposed to be an easy run, it

was becoming, everything was a race.

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Yeah.

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So I stopped using it for a while.

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And then it wasn't until I started

coaching I, that's how I was

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tracking my athletes initially.

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So I would see what they were doing

and, and then I figured, well, they

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want to connect with me , on the

app, so I should be using it as well.

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So, and then also when I, I found a

coach for myself and I was following

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their workouts, that helps me.

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On Strava, just know that if I have

a workout, I'm supposed to do that,

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it says signed by my coach and I'm

supposed to run slow, that helps me

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on Strava would be like, well, it

doesn't matter if I'm running slow

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because I'm supposed to be running.

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So it was like validated by your coach.

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Like, no, this is what

my coach told me to do.

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Yeah, you kind of already touched on this.

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But what changed so that you can

now start using Strava again to

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help it be a positive impact on your

running and your fitness journey?

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Mm hmm.

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Yeah, I think just, well, first of

all, just checking my ego at the door,

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and knowing my why, I run mostly

to connect with myself, connect

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with God, connect with nature.

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And it's not so much about the

performance necessarily like I run

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from many reasons, but a big part

of it is mental and physical health.

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And so.

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impressing people is not why I'm running.

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So just keeping that in mind.

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That's like detrimental to your

mental and physical health, right?

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Like it's the opposite.

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I think that's so powerful to

like check in with yourself.

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I mean, I think that can apply to any

aspect of, well, really any part of life,

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but you know, with whatever media you're

using, what's your why behind this?

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What's your why behind what you do?

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And then keep coming back to

where your worth is coming from.

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Exactly.

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Any other thoughts on that?

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Yeah, I guess just for anyone who

also struggles with comparison.

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I don't think it has to be all or nothing,

either you use Strava or you don't.

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I think just notice your thoughts, like

notice if you're using it as a tool for

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comparison or a tool for Encouragement.

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I guess that's the other thing I noticed

in that shift is if I'm using it as a

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coach, , I'm using it to encourage other

people and to support their efforts.

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And it's not so much about me.

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It's like, I'm, I'm looking at

what they're doing and , how can

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I give, you know, you can give

kudos and it's kind of like a like.

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And so How can I be encouraging

and not just focused on myself?

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Yeah, I love that.

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That's really cool.

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And then also, so I track most of my runs

on there, but I, you can also track any

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sport and I do triathlons, but I don't

track my swims, my strength training.

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So I, I can have a little

bit of more sense of control.

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Like, well, I don't have to

share everything on there and.

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Also, I there's different

levels of privacy.

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So I have my account is private.

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So you have to request to follow me.

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And so another tip for anyone

who struggles with comparing

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is to try a naked run.

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It's called, just using no

technology, you know, go out for a

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run without your watch, without your

phone, and and that can help you.

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Again, just connect with your why.

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Why am I doing this?

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It's not about the numbers.

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It's not about impressing people.

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That is so healthy.

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I know that that's something

that I've kind of had to work

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through, you know, in high school.

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I was a lot faster than I am now.

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And, I've gone through back and forth of

like, Oh, well, like, I don't really care.

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I just run for fun.

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But then it's like, no, I do still

want to be motivated and still, push

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myself even though those times are.

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different than when I was in high school.

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So I love that idea of just like

leaving my things at home and then

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just feeling like, what pushes my

body in a way that feels good instead

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of just, what does my watch say?

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Like how fast am I going?

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What are my.

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miletimes, I think.

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I love that.

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You call it a naked run?

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Mm hmm.

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That's so healthy.

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I don't think there's anything

wrong with being competitive.

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I'm a competitive person.

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I just try and, not have my running be

all about competing with other people,

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you know, like I, I trained for races

and I want to do well and I want to

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have good times and improve my times.

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I think that's but it's just not,

that's not what I'm all about.

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Yes.

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I think that's so healthy to have.

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That's just a piece of it.

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Like competitiveness in itself isn't bad.

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It's just becomes the problem if

that's your soul focus and that's

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the only thing you care about.

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Love that.

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Would you be willing to share a

little bit about your experiences

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with body image and eating disorders?

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Yeah, I was thinking about it this

morning, actually, when I struggled the

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most was actually before social media.

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It was like, and again, I'm feeling

old here, but when I was in high

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school, there was no social media.

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So I think.

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The, just the

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perception that thinner is always better

was really portrayed in the media,

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the traditional media and and culture.

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And so I think for today's girls, we

often point to social media as the

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evil thing that girls, women, and men

also compare their bodies to other

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people on social media actually.

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When I was a teenager and Early adulthood,

I, I would look in magazines and on TV

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and see thin women and that was the ideal.

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And I think since then, I've, I mean,

I've done a lot of healing, but a lot

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of it was just that I felt like I had

to be thin, pretty, perfect, to be, to

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be loved, to be worthy, and so a lot of

the healing just had to do with getting

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that perspective shifted, think it's

more common than any of us realize,

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like, I think, especially in the runner

world, I know that many of my, fellow

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athletes, like the other girls on my

team, struggled with eating disorders.

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And, I definitely had disordered eating,

but it was in the name of healthy.

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It was in the name of running.

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Like, I thought it was good.

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And then thankfully my mom was very aware

and was like, this, this isn't healthy.

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And I think.

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Like you say, you have to do a lot

of inner work to realize where your

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value and your worth comes from.

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And it doesn't come from

how fast you are running.

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It doesn't come from

the shape of your body.

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It doesn't come from what you

eat or what you don't eat.

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Anyways, and that's interesting, though,

kind of what you're bringing up, how

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social media or not, these are challenges.

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And yeah, social media can.

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Feed that cycle and make it worse those

thoughts, but it doesn't have to like it.

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It is just one one piece of the picture.

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It also can do the opposite.

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It can also help you.

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Right.

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And I think that's what I, I try

and curate my feed and so, so that

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I, I'm seeing a variety of bodies

and that even people in bigger

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bodies can do amazing things.

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I just had, or I had a guest on my

podcast, Sandra McCulloch, she often

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says in on her post that she runs in

a 260 pound body and she's done a 5k

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a day for five years and Six marathons

and so she's just a great example of

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perseverance and it's like your body

can do amazing things and it doesn't

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have to be tiny and and so yeah, just

getting those examples of people who are

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amazing and they're, they don't have to

be tiny and small and thin to, to do that.

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So you're very intentional about

following those types of people,.

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Right.

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I try and follow a variety of

different people, but I also know

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that I just try and pay attention

to how I'm, how I'm feeling after

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I look at a post, a person's page.

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If, if there's only pictures of

them and in their amazing looking

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body, I'm not very likely to follow.

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Or if I, maybe there's a variety

of pictures and videos in there.

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I just get this feeling that I'm

not good enough after looking at

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that, then I will not, not follow.

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So I think there's like, I don't have any

rules about who I do and don't follow.

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Yeah.

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I just like, notice.

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If that's helping my thoughts

or if, if it's hindering them.

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Yeah, just paying attention.

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Like, how do I feel?

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And that's something I think I

follow very few fitness accounts

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and I think it's because of that.

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Like, maybe I do still have

some work to do on, you know, my

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body and body shapes and sizes.

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I think I do still have Probably some

inner work to do for myself on that.

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And I think because of that, I'm hesitant

to follow anybody in the fitness world

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because it's mostly, you see people

who are working out a lot and you

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see lots of pictures of their bodies.

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And anyways, that I think that's

really good advice to just pay

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attention to how you're feeling

and what thoughts you're having.

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And is that helping you?

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Or is that hurting you?

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I guess that can be

applied to anything, right?

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How any account makes you feel

or what thoughts it inspires.

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Love that.

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Let's see.

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Is there anything else?

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I feel like we've kind of gone

through each of the questions.

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Is there anything else that's coming

up that you want to touch on today?

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I guess in regard to, like, technology

and, and fitness I love your

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perspective on your podcast that

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our screens can be used for good as well.

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There's been Several different apps

and, and things that have helped in

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my fitness journey that that I don't

always use on my runs, but that I

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sometimes use that are helpful.

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Like the Nike Run Club app,

there's like guided runs and

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Peloton also has the same thing.

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Wait, Nike Run Club and Peloton,

those were the two apps?

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Mm hmm.

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Okay.

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I'll have to check those out.

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And they can, like, basically just tell

you, like, go faster, go slower, things

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like that, or like, Or so it's just like,

if you're running by yourself, it's kind

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of like running with someone, you know,

they're saying focus on this right now.

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And, you know, it's like, Okay, cool.

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And then having like a coach.

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But like just on your

phone, that's so cool.

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I will definitely have to check that out,

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which I want to kind of hear more about

your journey to becoming a coach and

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then like your coaching experiences.

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Yeah.

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wEll, I think just like with eating

issues and social media, comparison

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has been a big part of my journey.

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And I think.

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When I was considering becoming a coach,

I think it took me so long because I

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was comparing myself like, , for my

running friends, I gravitate toward

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people that are faster than me.

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So I, I.

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I tend to think, well, all my friends,

they're so much better than me and

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you know, they could be coaches

but, I shouldn't, you know, I'm not

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qualified to be a coach and so, yeah,

like I said, when I moved to Canada,

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I, I was a massage therapist in the U.

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S.

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and the Licensing doesn't transfer.

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I would have had to go back to school.

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And so that, and then I

couldn't work for a year while

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I got my, permanent residency.

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Yeah.

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Okay, cool.

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So yeah, it was kind of like, well, what

do I want to do with the rest of my life?

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And so I've done so many different

things from, My degree's in journalism,

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I've been in the military, I've been an

editor, I've been a massage therapist.

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Those really are such

drastically different things.

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Like my, my interests have

always been in health.

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So during the pandemic, I realized

I wanted to work like my own hours.

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I didn't want to have to get childcare.

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So I got certified to teach spinning.

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Okay, cool.

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And then I got my health coaching

certification and wasn't really

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sure what to do with that.

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So then that just kind of led

like, you know, niching down.

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I'm like, yeah, I love running.

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I've been doing it for so long.

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Why couldn't I help people with running?

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So.

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So you specifically coach runners?

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I do runners and now I got hired

by a swimming coach for Assisting

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open water swimming and Okay, cool.

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Now he's teaching me how to coach

swimming in the pool as well for adults.

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So, okay.

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So, and I'm getting certified

to coach triathlon as well.

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Okay.

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:

So you coach like individuals,

typically adults with running

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and now swimming and triathlons.

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So what does that look

like, like to work with you?

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For my one on one clients I, kind of

have more of a life coaching style.

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We meet one on one , a lot of my

clients initially were far away.

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So we would meet online,

talk for 30 minutes.

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And I think a lot of the

roadblocks for running, it's not

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just about following the plan.

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And doing the work, it's how you're

feeling about doing the work, you

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know, like, yeah, the things that

come up that are not really about

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:

the physicality, it's the mindset.

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So, well, I mean, even things we've

talked about today in this episode

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of like, where does your worth come

from and comparing yourself to other

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runners and like eating and how much

that plays a role in body image.

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:

I mean, I think those are

just Transcribed Tiny aspects.

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But like you say, I think anything

can come up in that journey.

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:

So do you help your clients like come

up with a fitness plan as well and do

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like talking sessions Yeah, right now

my, my main package is like 12 weeks.

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And so if somebody has a specific goal,

I'll write the training plan for them.

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And then we meet once a week Just for

accountability and talking through things.

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But I do also have some longer term

clients that aren't just the 12 weeks.

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But that's kind of like your bread and

butter is like 12 weeks and you help

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them whatever that fitness goal is, help

them through that and then meet weekly.

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So it doesn't have to be in person.

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It can be virtually anywhere.

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That is so cool because honestly, I

didn't even know that was a thing

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that you could have a running coach

outside of my high school running

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coach like this is such a fascinating

concept and so needed, right?, hmm.

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That, and I just think that's so cool

that you combine both of those aspects,

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the running aspect of it and swimming

or triathlons or whatever it is, like

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the, the fitness goals and these other

things that come up in that process.

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And like, that's the whole package.

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That's what people want, right?

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Is like physical and

mental health all together.

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, what a dream job.

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And how much people need you.

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Yeah, I think for a long time I thought,

I just didn't believe that being a

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coach was a real job, like, that people

actually do it, like, I don't know, like

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yeah, entrepreneurship is such a personal

development journey and just like getting

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rid of all those limiting beliefs and.

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Oh my goodness.

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Yes, I could not agree more with that.

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, that's another thing that

you figure out deep down.

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Okay, like, why am I doing this?

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What do I want from this?

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And things come up of what

people will think about you.

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And yeah, well, people

think this is a real job.

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Will people actually pay for this?

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But it's like, yeah, just working

through that is, it's a lot.

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Any last thoughts for my listeners today?

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I think I would just recommend

to people to be mindful of their,

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media if you run or not that it

can be, an excellent tool to help

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:

encourage others, encourage yourself.

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:

stay motivated.

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But if it's causing you harm, then

find a way to either try something

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:

else or try it in a different way.

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And whether you're a runner or not, I

think all people could benefit from.

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Being plucky.

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Don't need to compare

yourself to anyone else.

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Just find out what you love to do and

get started and find a way to keep going.

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I love that.

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:

And can you remind me the definition

one more time of what plucky means?

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Plucky is determined courage.

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Determined courage.

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:

Okay.

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And it's plucky not perfect., what a

good motto for life, plucky not perfect.

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That's so powerful.

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:

And where can my listeners find you?

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The podcast is on Spotify and Apple

Music, and you can find me at Carrie

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:

Joe Bradley on Mostly hang out on

Instagram and that's my website as well.

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:

Carrie joe bradley.com.

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:

Okay, perfect.

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:

So carrie joe bradley.com.

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Carrie Joe Bradley on Instagram,

and then your podcast is

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called Plucking Not Perfect on.

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Spotify or Apple Podcasts, which

I think that like then distributes

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:

it to lots of others, right?

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:

Yeah.

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:

So virtually anywhere you listen

to a podcast, you can find it.

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:

Great.

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:

Thank you so much.

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I really appreciate your

vulnerability and also your wisdom.

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I really resonate with what you teach.

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So thank you so much.

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Thank you.

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About the Podcast

Mindful with Media
This is the podcast for entrepreneurial moms who want to grow a meaningful, profitable business without sacrificing their other priorities (like spending time with their kids or getting enough sleep).

Host Alex Fales—business coach, mindset mentor, and mom—shares honest conversations, simple strategies, and powerful mindset shifts to help you and make money doing work you love and grow as a person while you're at it.

Expect solo episodes, authentic chats, and real-life stories that help you blend business strategy with personal growth, so you can build a business that supports your life (not the other way around).

Because you don’t need more hustle.
You need clarity, confidence, and the courage to do business your way.