43 | Create Content with Ease // with Ally Glover
If you create your own social media content for your business, then this episode is for you.
Come learn about a different approach to content creation where we discuss why social media gets a bad rap, how to create content in a way that is fun and inspiring without getting caught up in comparison, where to get content ideas when you feel stuck, and how to be consistent but not robotic in the creation process.
Transcript
I am so excited for today's podcast.
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:I got to interview.
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:Allie Glover.
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:And she is a social media
manager and content strategist.
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:And in our interview, we talk about.
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:Why social media gets a bad rap,
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:how to create content in a way
that's fun and inspiring instead
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:of getting caught up in the game
or comparing yourself to others.
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:Where to get content
ideas when you feel stuck.
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:And how to be consistent while
also being flexible and not so
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:robotic in the creation process.
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:If you.
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:Create your own content.
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:You are going to love this episode.
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:I've coached nearly 100 women about their
screen time, and here's what I've learned.
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:Women actually don't care about their
screen time, they care about those things
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:that are impacted by their screen time.
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:Their ability to be patient with their
kids, the growth of their business,
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:having time to pursue their creative
dreams, their relationship with their
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:husband, the inner peace that they feel,
their confidence in themselves, their
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:connection to the world, their ability
to Connection with God, their friendships
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:not missing out on their kids' childhoods.
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:I'm Alex and I'm here to
help you find inner peace.
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:Enjoy true fulfillment
and be fully present.
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:Welcome to the Mindful with Media Podcast.
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:Alex: I am so excited to
have Allie Glover here today.
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:So do you want to go ahead and
introduce yourself a little bit?
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:Thank
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:Ally: you for having me.
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:As Alex mentioned, my name is Allie.
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:I own my own social media
management and photography
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:business called Hey Allie Glover.
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:I kind of named it after me because
I feel like I, chase after people
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:and do all the things that they
don't want to do in the social media
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:world, which is actually super fun.
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:I love it.
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:And I started my photography
business in:
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:hit, back in the good old days.
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:And then it kind of evolved from there, I
got my first like social media management
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:gig and it kind of evolved into that.
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:Now I kind of do a lot of like I
guess integrative stuff where I do
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:like brand photos and their social
media which is fun and like I do like
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:coaching and it's just been super fun.
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:So I never know how quite to explain
my business because it's just kind of
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:a compilation of everything that I love
to do, but that's basically the gist of
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:Alex: it.
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:Which is so cool because I think, it's,
It's awesome that you are kind of like the
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:whole package, you know, like, you don't
have to have somebody separate to do your
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:branding photos and your social media
and deciding what you want to do anyways.
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:So I think that's awesome.
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:Ally: Thank you.
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:It is so much fun.
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:Alex: And just give us a little
bit of background on like your.
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:your personal life too.
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:You don't have to go into
a lot of detail, but.
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:Oh, let's see.
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:Ally: I can talk about my business all
day, but when it comes to talking about
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:me, I'm like, my business is my life.
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:Okay.
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:But no, I have a sweet boy
named Lincoln and I am pregnant
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:with another boy right now.
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:So that kind of consumes my
life outside of my business.
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:My family is everything.
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:I mean, short and sweet,
but there's not much to it.
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:I love that.
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:Alex: Love that.
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:Thank you.
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:Okay, so we are going to be talking
about all things social media today.
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:And I wanted to just kind of
start off this discussion with
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:why social media gets a bad rap
end., any of your thoughts on that?
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:Oh,
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:Ally: for sure.
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:And I think, when I think about
this question, what it comes
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:down to is the fact that social
media is just so influential.
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:Like, it influences us so much.
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:Like, I can sit on the couch and
scroll through TikTok and then just
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:feel terrible about my life after.
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:Or you can,, sit and, , scroll on
Instagram and, , be uplifted and, You
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:really are just so impacted by like what
you choose to consume, which is so crazy.
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:It reminded me when I was thinking
about this question, a quote came up
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:to my head from Eleanor Roosevelt,
and it says, people inspire you or
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:they drain you, pick them wisely.
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:And I think that's exactly the
same message with social media.
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:Social media can inspire you or it
can drain you and pick you apart.
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:So it's up to you to choose
what you want to do with it.
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:Because if we aren't careful, like
a lot of people assume and have
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:experience, I'm sure they can easily
get addicted to social media or just
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:leave not feeling good about it.
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:And I mean, I feel like that's
what most of the society does.
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:That's why it has such a bad rap,
but it doesn't need to be that way.
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:. We can choose to look at the
inspiring stuff and to use it in
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:a way that is going to empower
us, which I think is really cool.
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:Alex: Amen.
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:I agree with that on such a deep
level that, it can be this awesome,
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:inspiring place, and that's something
that I've shared on my podcast
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:before, that I used to have this,
really negative view of social media.
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:I think, like you say, because it was
so influential to me and I felt like
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:it wasted so much of my time and I just
left feeling blah every time I used it.
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:And I kind of had this like disagreement.
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:, we were just dating at the time.
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:I'm now married to him, but my
husband , he totally disagreed.
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:He was like, no, social media is awesome.
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:Like there's so much good you can do with
it and like the connections and you can be
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:inspired and you can inspire other people.
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:And I was like, Yeah, but like,
that hasn't been my experience.
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:And so, now that I've learned the tools
to make sure that it is that kind of
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:experience and it is a positive thing, I
am like, yeah, social media is awesome.
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:It can be awesome.
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:So, I love that quote you shared.
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:Ally: I totally agree.
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:I feel like.
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:As a business owner, you can get so
lonely, but I've met some of, like, the
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:best people ever and, like, some of my
best friends on social media, and it's
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:just so crazy how much that those people
that you find can inspire and uplift you.
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:So, like you said, you just have to be
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:Alex: super smart about it.
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:Yes, it's so true.
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:Okay, the next thing I kind of want to
talk about is how can we create content
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:in a way that is fun and inspiring?
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:This
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:Ally: is a great question and basically
anyone that I find in my world on social
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:media has this exact same question because
as a business owner or a mom or just a
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:social media consumer in general, . There
is so much out there and there's so much
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:pressure to have to post all the time
and to do this and to do that and most
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:of the time that just leaves you feeling
deflated and like posting on social media
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:is a chore and I am totally against that.
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:If you've been in my world you know that
I do not believe in forcing out content
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:just because you feel like you need
to post something and like Honestly,
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:those posts don't do so well either.
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:Like, they come from a place
of just like, forcefulness.
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:Not like easiness and like fun, inspiring.
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:It's just like the opposite.
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:There's different vibes.
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:And your
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:Alex: audience can sense that.
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:Like, oh, exactly.
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:You're bored and forced.
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:Yeah.
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:So.
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:Ally: What I like to help my
clients do basically is find a
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:way of like creating content that
feels fun and inspiring for them.
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:And I found that this usually looks
different for every single person
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:because each business owner has their
own like natural talents and skills and
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:abilities and things that they love to do.
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:So when you really tap into what
you specifically love to do and
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:how you can use your talents and
abilities on social media, that
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:is where you're going to shine.
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:That is where your business
is going to take off.
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:leaps and grow so much and it
is going to be a lot more fun
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:for you and less draining.
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:So I do have a few other tips we can
talk about, but I'd say that's kind of
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:the first thing that came to my mind.
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:Alex: Yeah, that, that was so
interesting as you were talking
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:that just, something that I've heard
before, but it resonated on a different
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:level when you were talking, how.
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:Just be yourself, like, just be you.
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:I think it's so easy when you're creating
content to hide behind, like, what people
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:are gonna think or what you think people
want to see or what other people are
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:doing that are in your Same niche niche
niche niche and how they're successful
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:and hiding behind what you think will
do well but it actually backfires and
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:it's more Successful from like a vanity
metric point of view to just be yourself
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:and it's more fun and inspiring that
way too for you and for your audience.
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:Well, and I've seen that
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:Ally: in so many of my clients,
like one in particular at first
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:was just so fixated on like, okay,
I'm going to do this because this
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:creator did this and they went viral.
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:And every time she did that,
they would not go viral.
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:And so finally, when they got into the
habit of just like filming things that
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:were fun to them and like kind of showing
their own personality, that's when things
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:took off and , their account got so much
more traction, which I think is just a
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:lesson that we can all learn that people
can sense your authenticity and they
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:want to be able to sense the real you.
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:And if you aren't having fun yourself,
they're not going to have fun either.
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:They're not going to want
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:Alex: to watch you.
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:Yeah, they're going to go watch the other
people that, that's authentic for them.
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:Ally: Exactly.
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:Another thing that I would suggest
doing if you're looking to find a way
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:for you that is fun and inspiring to
create content is to just find a simple
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:way to fit it into your already you.
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:established daily routine.
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:Like, you can film things that aren't
just related to, like, your business.
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:You can film yourself playing
with your dog at the dog park.
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:Like, you can literally film
yourself doing anything.
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:Film yourself doing the
dishes, for all I care.
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:Like, people are interested
in seeing these random things.
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:So just being able to, take, I don't
know, a tripod and just document moments
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:of your life is not only fun for you to
look back on and be like, oh yeah, that
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:kind of makes my loading the dishwasher
look, like, super fun and you're, like,
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:romanticizing it when you look back on it,
but, like, I feel like that it can just
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:be An easy way to have a content bank so
that when you do have ideas You're gonna
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:be like, oh i'm just gonna put up this
reel with this really profound thought
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:I just thought of and that can make it
super fun and easy And I find that a lot
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:of posts like that where you're in it and
you're kind of giving a glimpse of your
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:own personal life are a lot of the posts
that do get a lot of traction from people.
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:Alex: I had a lipstick, have
you ever used one of those?
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:I had one last summer and like you say,
like I got it for my business so that
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:I could more easily just stick out in
the microwave and film me baking with
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:my kids or yeah, doing whatever I do.
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:I don't know.
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:I don't know.
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:Like, and.
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:I used it so that I could
make reels like that.
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:But it was so fun because now I have
these videos of my normal life with
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:my kids and yeah, these memories
with my kids, and so it is so fun.
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:Like you say, more than just
for the purpose of social media
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:to have memories of your life.
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:Yeah.
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:It's you too.
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:Ally: For your own life, for your own fun.
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:Like, I mean, I started out as a
photographer, so I have like the biggest
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:opinion that like photos and videos are.
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:My favorite thing.
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:I just love them so much and like I've
had just too many experiences where, I've
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:taken photos of like a family and then
someone has like passed away and they're
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:like, we're just so glad we have these
photos or I've just taken pictures of
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:like random memories and we've looked back
and we're like, oh, like we're just so
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:glad that we have these because then this
happened and it was really hard and like,
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:it's just crazy how like meaningful those
moments can be for your own personal life.
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:So I think it's like double duty.
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:It's like.
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:Killing two birds with one stone, like
journaling your life in a way, but
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:also being able to inspire others with
the life that you're living and like,
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:teaching them the skills and gifts
that you have to give them as well.
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:Yes,
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:Alex: I love that do you have any
suggestions or ideas on how to,, You
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:know, take photos and videos during
your daily life, but not become
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:so obsessed with it that it, like,
distracts you from being in the moment.
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:Ally: Yes, that is a good question,
because I've definitely been on both
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:ends of the spectrum where it does seem,
like, really obsessive, and then there's
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:also other times where it's just like,
oh, to my husband, like, oh, why don't
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:you just video me playing with Indie
right now, because it's just fun, and
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:then I look back at that video and I'm
like, oh, I can use this for content.
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:So I think you just have to go into it
with an attitude of like, okay, this is
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:for me and like, not just fixate on it.
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:I don't even know if that makes sense.
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:I feel like that doesn't really
answer the question I think, you
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:Alex: know, if you're being
too obsessed with it, you know,
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:like, yeah, you can sense that.
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:And, I think this is something
I'm still kind of navigating and
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:figuring out something that I have
used as a standard in the past
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:is like one photo and one video.
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:her experience.
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:So like sometimes I'll be on a
hike with my kids or at the park or
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:something like that and I just want
to like take a picture of everything
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:they do or like everything but just
having like nope like this one memory
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:was documented now we can move on
has been like a standard I can use.
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:And I, I
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:Ally: totally want to do that now.
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:I'm like that sounds perfect because
I can picture myself in the past where
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:I'm like, okay, I'm gonna film myself
like working on this canva design,
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:but then I feel like I have to move
my tripod at like 12 different angles.
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:And then it's like, wait a half hour.
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:And I'm like, okay, I feel like
I just wasted like my whole
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:afternoon trying to film that video.
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:And like, is anyone going to care
that I put different angles on there?
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:Probably not.
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:Like I don't want some professional,
YouTube artists, That's going to be
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:on a commercial, you know, so it's
just funny because I feel like we
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:as humans can easily I guess, fall
into that trap of being obsessive.
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:But I think what you said of like
setting an intention at the beginning
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:and be like, okay, I'm only gonna do
one video for this experience and one
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:picture and that's gonna be great or
even like asking those around you to
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:keep you accountable, being like, okay,
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:Alex: if you see me taking lots
of videos, tell me to calm down.
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:Yeah, yeah.
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:I can be helpful too.
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:Yes, I love that.
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:Yeah, and I think it totally
depends on your personality and the
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:experience, and I think, , it will
take experimenting for yourself to
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:see, like, what feels right for you.
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:Ally: Exactly, and that's what I strongly
believe in, is like, helping people
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:discover what feels right for them,
because what's right for me probably
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:won't be right for you, vice versa.
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:We all have.
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:A different lifestyle personality in
ways that our business and content
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:creation are going to fit into that.
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:Alex: I totally agree.
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:I think that's, that can apply
to lots of parts of life, right?
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:Oh, for
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:Ally: sure.
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:Alex: The next thing that I would love
to discuss is how can you create content
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:without getting caught up in Like, the
game, or comparing with others, or like,
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:being so obsessed with the algorithm.
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:Ally: Such a loaded question.
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:Yeah, sorry.
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:Because I know, so like, every
single person I know struggles
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:with this, at least on some aspect.
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:Me, probably a lot more than
other people, I don't know.
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:I've definitely learned my lessons.
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:Because as a business owner, right,
like, it's so easy to look at this other
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:business owner and be like, oh my gosh,
that, they're doing amazing, I wish I
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:was like that, like, I wish I had that
many views or was making that much money,
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:like, why am I not that successful, and
that can just be so, Detrimental to your
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:attitude overall like we were talking
about earlier where it's like what you
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:choose to focus on is what you're gonna
feel and so I've just learned personally
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:that I cannot compare like my day 100 to
someone's day:
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:what level and what lessons they've
learned in their business or in
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:their life that have brought them
to where they are, and they don't
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:know what you've gone through.
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:Like, you just can't look at
someone's profile and be like,
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:oh, well, I know they did this and
did this and they're doing this.
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:You, you don't know that.
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:That's a thing.
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:Most of the time it's just us in our
head telling ourselves that they have
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:something that we want or something.
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:It's like a completely
made up perceived notion.
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:And I'm completely guilty of this.
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:So when I get in a trap like that,
I just have to really pull back
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:and just be like, okay, well.
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:Am I giving my 100 percent?
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:Like, how do I feel like
I'm doing my business?
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:Is there more I could do?
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:Like, and if there is, then sure,
maybe I'll focus my energy on that.
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:And if I genuinely am doing my best and
I'll just be like, okay, I have given
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:the universe, I've given God everything
I can, and there's no reason that I'm
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:not going to succeed because of that.
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:Does that make sense?
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:Yes.
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:Alex: Yes.
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:And.
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:That's interesting, like what you say
about, just getting caught up in what we
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:see, you know, I think there's so much
like click bait stuff of like, girl,
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:this many followers in this many days or
make this much money in this many days.
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:And just like, makes it seem like
it's like overnight success and so
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:easy like it's completely normal.
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:Yeah.
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:Yeah, exactly.
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:Exactly.
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:And like the other thing I
feel like on my journey of.
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:Learning this well, one thing that's
really fascinating, there's something
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:called cultivation theory, which is
where it's this idea where basically
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:like the more time you spend on
social media, the more likely you
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:are to believe that that's real life.
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:Even if you logically know that
it's not true, you're subconscious.
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:How does that work?
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:is not strong enough.
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:I'm like getting these all mixed up.
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:Basically, I know what
you're trying to say.
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:Yeah.
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:It's like you, your subconscious isn't
strong enough to overcome that logical
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:knowledge to believe that it's not true.
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:I think I got those right, but that
might have been mixed up, okay.
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:. Anyways, that cultivation theory
is like a fascinating thing.
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:And then I think the other thing is like,
it's so easy to get caught up in , Oh,
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:I want a lot of followers or I want
to make such and such amount of money.
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:And then I'm, take a step back.
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:And I'm like, that's not even
what I want in my business.
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:I think it's just like
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:Ally: glamorized that
you're like, yeah, you makes
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:Alex: me, you think that you want that.
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:And you're like, I
actually don't want that.
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:Like I'm really happy with
where my business is right now.
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:And I want to expand it and grow
it in ways, but not in those ways.
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:Like.
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:I don't know.
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:I think just remembering why you're
even doing what you're doing,
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:like the purpose of your business.
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:Oh,
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:Ally: exactly.
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:And just being grateful for
what you have too, I feel like
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:makes a big difference too.
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:Like when you're actually focusing
on like, wow, I have like 500
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:people who me and are like, actually
invested in what I have to say.
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:Like, how amazing is that?
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:Yes.
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:A room filled up like 500 people.
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:That's a lot.
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:That is so much.
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:Yes.
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:I feel like the perspective and
like choosing to be grateful is
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:also a big thing too that can be so
hard to focus on when you're in, in
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:that negative comparison headspace.
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:Alex: Yes.
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:I think I used to think like, Oh, once
I have like 10, 000 followers, then
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:I'll be a successful business owner.
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:Or then I'll know that people
like what I have to offer.
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:But like you say, it's like.
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:That's just a random threshold.
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:And it's like, even if I help one person,
like, I care about that one person.
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:And yeah, for me, it's, it's
not about the followers.
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:,
Ally: I totally agree.
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:Okay.
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:Alex: A lot of people that I talk
with, whether that's friends who are
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:business owners or some of my clients
are also business owners and they,
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:they get stuck on content ideas.
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:I feel like this is kind of like
two, two sides of the same coin.
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:Either they get stuck on coming
up with content ideas or they have
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:like so many content ideas but
they don't know how to like Put
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:it into actually creating content.
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:What advice would you give them?
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:Ally: But the first thing that
comes to mind is slow down.
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:Like you gotta take it easy on
either side of the spectrum.
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:And that could mean like taking a break
from social media or posting in general.
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:And it can mean take time
to like just literally sit.
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:And just sit in your thoughts
and just think okay, what's
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:most important to me right now?
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:How can I best serve those
in my audience right now?
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:And really just tune in to what
you as a person have to offer.
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:I feel like can be the biggest
thing in helping you when you're in
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:a rut of like, Oh, I have so many
things that I don't know what to do.
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:I don't know where to get started,
or I just don't even know what
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:to do because I have nothing.
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:I know that can help in both situations.
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:Yeah, it sounds so like counterintuitive
because I'm like, slow down.
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:Like, well, why, why do that?
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:Like, I have the hardest time slowing
down because my brain goes a million
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:miles per hour all the time, but I.
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:And like the second person where I
have a million ideas and then none of
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:it gets done because I, it's all just
there and then I'm like too overwhelmed.
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:So what I found helped me is every
morning when I'm going to post for
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:myself or like, work on my own business.
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:I will just start with a prayer, and
I will just sit down and write in my
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:journal, like, whatever comes to mind.
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:Like, I will ask God, okay, what
do I need to tell people today?
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:Then I'm just gonna go with that, whatever
my heart tells me, and I just try not to
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:overthink it and trust that, I'm being
led in a direction that is going to
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:help someone because ultimately that's
the goal of like what I want to do and
419
:I'm sure if you're listening to this,
I'm sure that's what your goal is too.
420
:So I'd say that's my
biggest piece of advice.
421
:Other things you could do.
422
:Is if you're feeling stuck like in
a rut and you really just don't know
423
:what to post, I always recommend to
people going back to all of your older
424
:posts, seeing what performed well,
and maybe you're purposing like an
425
:old carousel and turn it into like
a real format, which could be fun.
426
:Or if there's a post that didn't do well,
but you love the topic on revamp it, take
427
:it to a new level, try some new things.
428
:And that can be really fun to
get the creative juices flowing.
429
:So that's just something else
that I would recommend doing.
430
:Oh, I
431
:Alex: love those so much.
432
:A little Vouch for Allie.
433
:I don't know if you still do these,
but I had like a content strategy call.
434
:I don't know what you call them, but Kind
of like a little coaching call with Allie
435
:where I was feeling exactly what you
described Just like stuck and bored of
436
:my content and it was so helpful because
she helped me Yeah, take a step back.
437
:You probably helped me slow down and
, Basically, I think you helped me not
438
:be so worked up about the strategy.
439
:I think this was my takeaway
and just be more focused.
440
:Yeah.
441
:Like you said on like, what do I want to
share and what does God want me to share?
442
:And it's interesting because
that has led me to this week.
443
:I had a little nudge to take a
break totally off social media
444
:and I've been doing what you said.
445
:Like.
446
:In that time, I would have been posting on
my stories or posting my posts or reels.
447
:I've just been journaling and I have had
so many very clear content ideas come.
448
:And it's been so fun because I haven't
seen anything else to compare it to.
449
:It's been just like my
thoughts and my words.
450
:Yeah!
451
:I love it so much.
452
:So, I totally agree with you.
453
:And if you are still offering those,
everybody run and go chat with Allie
454
:Ally: because I'll probably
offer another round here in mid
455
:March, so, you know, you too.
456
:Okay, so
457
:Alex: follow Allie and
watch out for those.
458
:Yeah, that was super helpful.
459
:Anything else on content ideas?
460
:Ally: Another thing that came to mind
when you need content ideas is going
461
:and getting inspiration from other
creators, but, with a disclaimer,
462
:That you need to give credit when
due, and you should make it your own.
463
:, personally, like, if I'm really feeling
stuck, maybe I'll go on Pinterest
464
:or TikTok and just search, like, a
certain, like, phrase, and just kind
465
:of watch some different videos of what
other people's ideas are, and usually
466
:that gets my own wheels spinning.
467
:And I won't post the exact same thing
they did, but maybe I'll think a thought
468
:that I was like, Oh, well, I don't
agree with that, but I agree with this,
469
:and I want to talk about this now.
470
:Like it'll, it'll plant seeds of like
ideas of things that maybe I have a
471
:different perspective on or I mean
a similar perspective, but like my
472
:own take on it that I can share with
people and hopefully teach them.
473
:So I mean, obviously be careful when
doing that, but I do think that there
474
:is nothing wrong with leaning on other
business owners to learn more and get
475
:inspiration as long as you can, like
I said, make it your own experience.
476
:Alex: I totally agree with that, and I
have an episode, I can't remember what
477
:it's called, I think I call it like,
Be a Creator More Than a Consumer,
478
:which is a really popular idea that I
think most people have heard of, but
479
:something that I talk about in that
episode is how I don't think being a
480
:creator more than a consumer is just
like Creating more than you consume.
481
:I think it's consuming because we
all are going to consume in one
482
:way or the other and then creating
something out of what you consume.
483
:Like whether that's, yeah, different
content or I mean, that's how
484
:Ally: trends work, right?
485
:Like someone does a trend and
then it explodes and everyone
486
:does their own take on it.
487
:Like, yes, that's always fun to do too.
488
:Like there's nothing wrong with
489
:Alex: that.
490
:Have you heard of that book?
491
:I don't know.
492
:What's it called?
493
:Steel Like an Artist by Austin Kleon, he
talks about how like no idea is original.,
494
:there's nothing that's original.
495
:And so it's just taking ideas and building
on them and creating your own out of them.
496
:Oh,
497
:Ally: exactly.
498
:I love that.
499
:Alex: Okay.
500
:So kind of on this like.
501
:Similar idea.
502
:Do you have any tips for how to be
consistent in, you know, creating
503
:content while also being flexible and
not so robotic in the creation process?
504
:Ally: I also think that this is one of
the things that you have to adopt to your
505
:own lifestyle and your own personality
because I have found what works for me
506
:does not work for a lot of my clients and
vice versa, but I will say I'll give an
507
:example of like my experience doing this.
508
:Basically what I have I guess decided
works for me is not planning out a
509
:bunch because I want to be able to,
to tune into my heart and to be able
510
:to be flexible on what I want to post.
511
:I mean, outside of like certain things,
like maybe you're launching an offer and
512
:like you can plan that ahead, that's fine.
513
:Work that into your system.
514
:But , for the most part, I just don't put
pressure on myself to post all the time.
515
:Like I genuinely try to post when I feel.
516
:Aspired to and when I want to,
because that is when I feel
517
:like it impacts more lives.
518
:Mm-Hmm.
519
:So take what you love, drop what you don't
520
:But I, I just believe that taking
the pressure off of ourselves to
521
:have to post every single day.
522
:Will change your life and it will help
you not be robotic because that's when
523
:like I kind of mentioned earlier your
content gets forced and boring and not
524
:fun and it's more of like a chore to
do so I really just believe that like
525
:I mean, it is hard too because as a
business owner, sometimes you need to post
526
:because this is your livelihood, right?
527
:Like this is how you make
money and how you sell things.
528
:So in the moments where like, you
know, you need to do something
529
:and you don't want to, I'll just
say, okay, well, what's the bare
530
:, minimum I need to do today to post?
531
:Like, is it just like a story like
slide to remind people that I'm still
532
:open for business and that I'm here?
533
:And for that day, I'll just
say, yep, that's enough.
534
:That's my 100 percent for the day.
535
:Like, that's good.
536
:Maybe tomorrow I'll have
more to give and that's okay.
537
:So for me, I guess it's a very adaptable,
, flexible process and that's what I love.
538
:I know that it's not for everyone, but
chances are, if you're listening to
539
:this, you might, you might just relate.
540
:Alex: Yes.
541
:I think I've totally like when I first
started, I actually started that way of
542
:just like posting whatever I wanted to.
543
:And then I was like, no, I'm ready
to get more serious about this.
544
:And so then I was much more like
strict, but then it got into like the
545
:forced and just yeah, bored of it.
546
:And so then I swung back into like,
whatever I want, whenever I want.
547
:And now I feel like I'm kind of trying to
find that like sweet spot, middle ground.
548
:Yeah.
549
:Ally: And that's hard.
550
:It takes a
551
:Alex: lot of trial and error.
552
:Yeah, and I think it will
probably continue to sway
553
:depending on my season of life.
554
:You know, I think we're never
going to be, yeah, like, okay,
555
:this is what I'm gonna do forever.
556
:It's like, this is what's
working for me right now.
557
:And that may change in the next
little bit, you know, like,
558
:Ally: I don't think consistency
is something that we can like.
559
:Glue ourselves to or like try to do
always because it's going to change.
560
:You've got to be flexible.
561
:Your consistency in your season of
life is like a brand new mom versus
562
:like maybe before you had kids.
563
:Like, it's going to be different.
564
:Yeah.
565
:Yes, exactly.
566
:You're going to have different
time and energy to give.
567
:So it's just really giving yourself
grace and being able to put in the
568
:work that you need to each day or
that you want to, to meet your goals.
569
:Alex: Totally.
570
:I do think, like, so what I've been
doing lately is Thursday afternoons
571
:so we have a babysitter come and
that's like my content creation day.
572
:And so I think I used to like, get so
excited about creating content that I
573
:just wanted to like post it right then.
574
:But something that's been helpful is like,
I only do it in my journal right now, like
575
:a paper and pen, like phone away, computer
away, so that I'm not like, oh, let me
576
:just like look at what this other, I
don't know, I get too caught up into like,
577
:trying to copy or please my audience.
578
:So it's been really good to just
have like a pen and paper and
579
:that's where I have like all my
content with like exactly what.
580
:Words I want to come up in the reel
or exactly what I say in the reel or
581
:exactly the carousels I want to make
so that when I'm not feeling like
582
:creating content, I have stuff to pull
from right there because it's already
583
:created because like, I know Thursday
afternoons are like a quiet, I'm
584
:generally in a good place at that time.
585
:Ally: I love that.
586
:And I, I would totally
recommend that people do that.
587
:Like I have, I call it my content bank,
where I write down my little thoughts
588
:and just, that's where I keep everything.
589
:And like, I am like you, I
don't always feel like that.
590
:I want to sit there and whip out a
reel,, or think about content ideas.
591
:But if I need ideas, I go back to
my content bank and I'm like, Okay.
592
:Yeah.
593
:This feels good.
594
:We can do this.
595
:Yes.
596
:It can be an easy way to
like, I guess just doing that.
597
:Like I said, it goes back to implementing
it into like your own lifestyle
598
:and finding what works for you.
599
:Right.
600
:Cause you have like your Thursdays where
you set aside time to go in and record
601
:things and make sure things get done.
602
:And I love that because that works
for you and like your season of
603
:life and everyone can choose what
that looks like for themselves.
604
:Yes.
605
:Yes.
606
:Alex: Yes.
607
:Yeah, exactly.
608
:Totally agree.
609
:, is there anything else that
you want to touch on today?
610
:I mean,
611
:Ally: overall, I just wanted to let anyone
listening to this know that , you have
612
:so much power to do good in this world.
613
:And that the power of social
media is truly endless.
614
:And when it's in the hands of
people like you, that are choosing
615
:to make a difference and serve
others, like, you truly are
616
:making a difference in this world.
617
:And I just want you to know how much
that means to me as, like, a creator.
618
:Keep it up.
619
:It just makes me super happy that there
are people like You and me out there who
620
:are really striving to do good and to be
a good influence on the world around us
621
:because it can be a scary and dark place.
622
:So I just wanted to add that because I
feel like people are listening to this.
623
:They need to know that they
are doing a great job and they
624
:have so much good to offer.
625
:Alex: Well, this is going to make
me emotional just thinking about
626
:it because that's really like why.
627
:I felt so pressed to start mindful with
media because it's exactly like you're
628
:saying, yeah, like we were talking
about the beginning, social media does
629
:get a bad rap, but we can change that.
630
:Like we, we can create good on
there and we can, put good content
631
:out there that inspires people and
makes people feel loved and valued
632
:Ally: and And build a community of like
people that are like in the same phase
633
:of life as you that like have the same
beliefs as you that you can actually
634
:be friends with and like impact their
lives and I just think that is so
635
:freaking amazing that we can do that.
636
:Alex: Yes, I wholeheartedly agree.
637
:That was so beautifully said and I'm
grateful for you that you're figuring
638
:out social media so you can Teach
and help the rest of us do it in a
639
:way that feels aligned and feels good
and doesn't feel, pressured and like
640
:racing to the top that just feels
like doing it for the right reasons.
641
:For sure.
642
:Will you , let my listeners
know where they can find you
643
:and how they can work with you?
644
:Ally: Absolutely.
645
:My Instagram is at heyallyglover,
ally is spelled A L L Y.
646
:I still get that misspelled
to this day and that's okay.
647
:But I basically like I mentioned, I
offer a variety of custom social media
648
:management services, and more recently,
a lot of, like, mindset coaching
649
:and strategy coaching for creators
and business owners, which I love.
650
:I'm completely obsessed with it.
651
:I also just wanted to plug in
my new offer that's going to
652
:be launching here in a month.
653
:I haven't even talked to anyone
about it, so you guys are getting it.
654
:Alex: Little tea on this, but it is a
655
:Ally: new program and it's called
Create with Ease and it's going to be a
656
:three month group coaching course with
also personal one on one calls with
657
:me where we're going to work together
to uncover like how to simplify your
658
:own social media strategy and make it
work for your own lifestyle business.
659
:So, okay, so basically
660
:Alex: this was just like a little
taste of what We'll get with you.
661
:Lots of good things to come.
662
:Oh my gosh, that is amazing.
663
:What's it called again?
664
:Ally: Create with
665
:Alex: ease.
666
:Isn't that just like Make you want to
sigh with like, Oh, cause that's my goal.
667
:Ally: I'm like, I just want to
be like, have everything be as
668
:simple as possible and like as
fulfilling to your soul as possible.
669
:Like that's just my whole goal.
670
:And all of this is helping
people be able to do that.
671
:Alex: I love that.
672
:Oh, I'm so excited about that.
673
:So if they follow you on
Instagram, they'll get.
674
:Updates on when that's
675
:Ally: available.
676
:Yep.
677
:Stay tuned.
678
:Alex: Awesome.
679
:Thank you so much, Allie.
680
:I will put in the show notes.
681
:You're a link to your Instagram
too, so people can find you there.
682
:, Ally: you're so sweet.
683
:Thank you so much for having me.
684
:You're the best.
