69 | People want to hire YOU

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I'm Alex, and you're listening to the Mindful with Media podcast.

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Welcome back to the podcast.

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Chances are.

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You are not the only one.

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That.

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Offers what you do, whether that's.

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Business coaching or life

coaching of some sort or.

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Fitness coaching, health

coaching, whatever it is like

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in the coaching world, or.

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A lot of people, I work with

help moms of young kids with

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something often related to.

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Their mental health or

their mental wellbeing.

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And.

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It can be really easy.

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If you are a business owner who offers.

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Something similar to someone else.

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Two.

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Question.

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Why.

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You're even here.

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Why.

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Why are you needed?

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When.

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Your imposter syndrome

might be telling you that.

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There was someone else

who can do this better.

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My potential clients can

get help from someone else.

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And you might secretly think that.

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The way that other people teach

things as better, or yeah, just that

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you're not needed in your space.

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And.

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With that, if you are really aware

of other people in your niche and how

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they're serving people and maybe even how

their businesses doing, like I said, it

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can be easy to slip into that space of.

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Comparison.

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And.

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I kind of noticed like two patterns.

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One people tend to shut down

and not want to show up.

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Because.

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They don't feel needed.

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In their niche or their space.

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Or they try to.

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Convince maybe themselves

and other people that they.

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R for everyone and they can serve.

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Everyone.

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And they can do anything in that niche.

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Like I want to try to convince, yeah.

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I said like themselves, that.

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They are.

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Fit to be there in that space.

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And I want to offer a different

perspective today that you

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specifically are uniquely needed

in your space and in your niche.

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And that you're not for everyone.

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That there are people who want.

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The results that you have.

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. But you're actually not for them.

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But because of that.

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That same true principle.

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You're not for everyone.

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And you specifically.

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R for certain people.

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I had an experience recently

where I had multiple different

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people, reference someone who.

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I really look up to and.

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Just commenting that.

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She wasn't the type of person

that they would want to hire.

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And it was.

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Kind of shocking to me because.

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In my mind.

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Everyone would want to hire her.

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And so.

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When I realized that she's

not for everyone, it made

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me start to doubt myself.

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Like.

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Well, if she is amazing in all these

ways, and she's not for everyone.

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Then.

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I'm not for everyone, which of

course I had realized before, but it

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kind of hit me in a different way.

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And.

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It made me start to doubt.

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What do I even offer?

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How do I even help people?

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Am I worth what I'm charging right.

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And I started to want to be for everyone.

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Thinking of.

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Ways I could.

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Change myself or change my offers

or change my business to serve.

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Everyone.

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And that quickly gets overwhelming

because that's not realistic.

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Right.

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And so.

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Like I said, I, I think

I started to turn to.

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Doubt and wanting to not

share how we help people.

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Because it didn't feel.

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Unique or special.

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And so.

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The then I did some journaling

and I realized that.

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I'm not for everyone and the people who.

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Have hired me and will hire me.

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They will hire me for, because of.

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The skills I have and

the experiences I have.

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But that's just, it.

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They're not just going to hire me

for the results that I help them

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get, but they hire me for the way.

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That I helped them get those results.

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And while it may be similar

to other people, It is unique.

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To me because I am a unique person

and the same is true of you.

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That.

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You are a unique person.

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You have distinctly unique.

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Perspectives and experiences.

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And insights and ways of.

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Teaching and ways.

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I have.

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Listening and ways of

presenting information and.

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Skills and those unique parts of your.

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Personality and you as a

person, all combined together.

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Are what make your business

so unique and special?

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And that's why someone

is going to hire you.

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Over anyone else?

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Yes, they're going to

want certain results.

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And.

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We can talk about marketing and

how your messaging can impact.

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If people are aware of how you help

them and why you're different and why.

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You may or may not be a good fit for them.

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But.

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Ultimately it comes back to, there are

certain people and I really believe

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this, that there are certain people.

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That are looking for.

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What you have to offer and not

just what you have to offer,

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but the way that you offer it.

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Because of who you are as a person.

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And so this is your

reminder to keep showing up.

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Keep.

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Tweaking your messaging.

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Keep shining your light in a

way that feels aligned to you.

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So that those people can.

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Find you.

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And get that help that they are

seeking for that they want to pay for.

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And I just want to make one

last note on that concept.

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Like actually I have a few more notes.

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But that concept of showing up, I think.

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Sometimes we incorrectly believe that.

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Successful business owners.

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Just have to put one post up and

everyone will sign up really quickly.

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And some people may have that experience.

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But I have found that the

successful business owners

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that I have interacted with.

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They are.

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Not afraid to be uncomfortable.

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To continue talking about their offer.

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VIN when no one has shown up.

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Or after a failed offer,

they tweak things.

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They learn from it.

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And they show up again.

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And they're willing to continue to.

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Show up.

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With or without certain results.

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And to learn from.

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Their experiences.

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And one last note on this concept of.

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How people want to hire you specifically

and how you're not for everyone.

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Sometimes, like I said,

you'll have an offer that.

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Doesn't turn out as you expected.

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Or.

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You won't get the results that

you were hoping for or the

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engagement or whatever it is.

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And sometimes yeah.

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People we use that data to.

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We think it shows that people

don't want what you're offering.

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And it can be easy to slip into doubt.

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We're often, there are so

many factors involved in.

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The results of an offer.

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And so yes, data can be helpful.

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In.

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Knowing if you're just doing

the same thing over and over

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and getting the same result.

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Or if you need to.

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Post more, you know, maybe you didn't

show up enough posting about your

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offer, or if you need to tweak some

of your messaging around the offer.

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And, and trust your intuition on this.

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If.

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If you've talked about it enough, or

if you , need to make some tweaks.

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And usually it's probably both.

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Be willing to learn from the data.

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And trust that there are certain people

that want what you're offering and to keep

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showing up until, until they find you.

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I really do believe that

there are certain people.

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Who want to hire you specifically

to help them get the results

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that they're looking for?