Episode 48

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Published on:

10th Apr 2024

48 | Personalized Content Creation Strategy

LIVE COACHING CALL with Natalie

In this coaching call we discuss:

  • you don't need to be on Instagram to grow your business
  • how to spend less time creating content
  • how to overcome perfectionism in your content
Transcript
Speaker:

I've coached nearly 100 women about their

screen time, and here's what I've learned.

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Women actually don't care about their

screen time, they care about those things

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that are impacted by their screen time.

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Their ability to be patient with their

kids, the growth of their business,

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having time to pursue their creative

dreams, their relationship with their

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husband, the inner peace that they feel,

their confidence in themselves, their

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Connection with God, their friendships

not missing out on their kids' childhoods.

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I'm Alex and I'm here to

help you find inner peace.

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Enjoy true fulfillment

and be fully present.

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Welcome to the Mindful with Media Podcast.

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Hey Natalie, how are you?

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Hey!

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Hi Alex, great!

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Good!

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It's so fun, I know I've like followed

you on Instagram for a while, so

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it's fun to like actually meet you

in person, well in person, virtually.

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I think more for me than for you probably,

you've actually been more consistent, like

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probably six months or something crazy.

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It's so funny how like, I'll,

talk to people that, I know in

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real life and they're like, oh

yeah, I saw that on Instagram.

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And it's like kind of this weird thing

where . People like know things about me

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that I forget that they know about me.

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Yes.

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Yeah.

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I understand that feeling.

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Right.

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Okay.

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So what would make this a

powerful call for you today?

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I, I was really just seeing this as like

a good opportunity to give myself a kick

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in the pants and like, start posting

again, but also I would, I would just,

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there's one post in particular of yours.

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Just like what we were talking about.

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And I think you shared your method for,

um, batching content with a notebook

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instead of being on the computer.

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And then I was just interested in

learning more about that whole process.

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And if you, like, schedule your posts or,

like, what Do you use templates on Canva,

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or like what's, what are some strategies I

would love to learn from you, kind of how

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to do that so that it's just less work?

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Yes, yeah, that has been a game changer

for me to, because I feel like I've

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tried lots of different things, and some

things work and some things don't, but

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this has been a game changer, like you

said, to like, Computer away, phone away.

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And I used to like having those out.

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Cause that's where all my notes are,

you know, that's where I can pull from

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things I've posted in the past or hook

ideas or like trending audios, you know,

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it's like, there's lots of good ideas

on there, but I found that it was like

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impacting me more negatively than it was.

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Positively.

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Like Yeah.

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Wasting so much time trying

to make the perfect thing.

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So yeah, I love, I'll tell you

my process and then we'll get

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into like what works for you.

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Cool.

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So I once a week, yeah.

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Put my computer away, put my

phone away, and I just kind of.

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Write down my goals for that week.

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So like, if I'm like launching something

or if I'm prepping to launch something,

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or if I'm really wanting to focus on

community or like providing value and

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teaching people so that they know,

like, why I'm, A good resource for like

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why they should hire me in the future.

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I kind of just like jot down thoughts

of like, what, what do I feel

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like I want to focus on this week?

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And I don't have any sort of, I mean,

like some things, things impact that,

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but I don't have any sort of like, and

then this week I'm going to do this.

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And then this week I'm going to do this.

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It's really just like week by week

is what's worked for me personally.

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Cool.

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So I'll have that just

kind of in mind and then.

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I'll just brainstorm a bunch of ideas of

like, I mean, I can even pull up mine from

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this last week of just like transitions

and let's get the hell in here.

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I'm like, I don't know where this is.

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Oh yeah, like why you seek external

validation or like creating content

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is like building a muscle or

breaking down tasks or I just like

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kind of like brain dump a bunch

of like potential content ideas.

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Yeah.

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Because I just always have

things coming to mind.

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Right.

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And then, I'll just do like one post

at a time, and I'll literally write

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out like, the, the, like each carousel,

or if it's a reel, like each line of

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like, what text I'll have on that, and

I'll write out the whole caption in my

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notebook, and I'll look at my list, decide

what I want to do for the next one, and

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I'll just spend like one to two hours.

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We have a babysitter come every Thursday,

and so I just do it while she's So, Here

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and then when she goes home, then I'm done

and then as far as like creating it during

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the week, then I I do have like templates

that I use in Canva that I pull from.

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Yeah, like I kind of have like

my same carousels that I use.

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And then I have my like reels.

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I'll either just like do text

over video, random videos I

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have, or I'll like film a video.

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But, I'm gonna, I'm just gonna

look at your thing real quick.

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Yeah.

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I'm trying to imagine.

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So, just out of curiosity, writing

in a notebook do you find that it's

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hard to kind of not be erasing all the

time, like, you know, use a pen, and

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that's also part of it is like, I found

myself just rethinking and overthinking

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everything I was going to say of

like, yeah, I should do it this way.

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Like, every once in a while, I'll like,

cross things out and write it over

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again or every once in a while I'll

like when I actually go to post I'm

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like oh that wording doesn't really make

sense and and this is probably harder

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for you than for me because you're a

copywriter so like there's a little bit

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of pressure I don't yeah but also like

I literally Every single time I content

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plan and every time I post, I remind

myself, done is better than perfect.

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Done is better than perfect.

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Yeah, that's a big one for me too.

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Do you just love, I don't know if you

can see it, but do you love this format

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where you just like send like a Twitter?

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Yes, yes.

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I need to start doing

that because it's so easy.

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It is awesome.

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Yeah, and then people can see you.

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Yeah.

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And I love to read them.

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I love consuming them, so.

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Right.

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And they're just like so much less work.

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I've never done them for myself.

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I've always spent so much time

making things for you guys.

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And yours are beautiful, like.

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Well, thank you, but it's

like, was it worth it?

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I don't know.

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Yeah, yeah.

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It's a stupid amount of time.

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And then after you post, it's

almost like I spend, I don't know.

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I spend more time on Instagram right after

I've posted something than any other time.

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And that is such a bummer because

it's like I already did all that

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work and I should be able to

just like post it and be done.

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But then I'm like, I, I've almost,

I can almost predict now, like after

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I post something, I'm going to be in

for like a couple of days of really

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heavy social media use, you know?

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Okay.

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So that's like an issue.

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Why do you think that is?

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I'm sure it's the, the dopamine hit.

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It's looking for the likes is what it is.

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I'm sure.

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Yeah.

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So yeah, I don't know.

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So do you think, like, you're

more hesitant about, like,

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the content creation process?

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Or more hesitant about not wanting to

get sucked into social media again?

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Well, it's like they both suck me in.

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One is, like, the perfectionism

of creating the posts.

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Is it's own little vortex, and

then the aftermath of posting

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is it's own little vortex.

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And it's just like a lot of

wasted time associated with

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getting this one little idea out.

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And I think, now that I'm, now that

I've been doing this for a little while,

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and I've also taken like a solid break

from Instagram and I'm coming back to

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it, I think that doing things more like

the little Twitter post thing is going

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to be easier now because I think I was

just dealing with a lot of like really

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feeling like I needed to prove myself.

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And maybe your other clients

have that too, at least your,

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your small business clients.

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Like you feel like everything

has to look so good.

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Yeah.

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But I don't know, maybe just the time.

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No, that is, you are 100

percent not alone in that.

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Like, sometimes people are aware

that's going, are aware that that's

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going on, and sometimes they're not.

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But I have yet to work with

somebody who has not been

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experiencing that exact same thing.

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Yeah, I'm hoping it won't

come back with a vengeance.

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I don't think it's going to.

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I think I'm hopefully matured out of it.

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I'm excited to try.

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Oh, sorry.

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What?

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What's your?

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Oh, sorry.

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No, you're good.

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Okay.

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What's your ideal Situation like

with getting back on social media.

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Well what I've discovered is that

My work comes from a lot of other

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sources besides social media and I

have like some consistent clients now

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You I don't know if that's the same

for you or for other business owners,

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but I find that what I actually have

to do on Instagram is very little.

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I just need to be posting enough

so that visitors can see that it's.

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This is current like it's

been an active account.

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Yeah.

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Yeah, really that's kind of it So

and I have lots of like I have Canva

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templates and I have things that should

make it easy So really not very much,

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but I think to be consistent would

be good Just have a time when I'm

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posting so that at any given moment.

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I never feel stressed about Instagram

because I'm like, oh no, I post like every

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other Thursday And that's my plan, and I'm

doing my plan, and I'm winning at that.

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Yeah, yeah.

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So, that's what I want.

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So, I want to dive into

that just a little bit more.

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I think this can be really helpful.

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Kind of like you're saying, sometimes

we like, post just to post, and it's

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like, I don't even need to be on here.

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Like, what's my point on here?

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So, I'd love to like, dive in a

little bit more of Why you want

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to be on Instagram and maybe

you're gonna step back from that.

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Like what are your goals

and dreams in your business?

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Okay, Let's see.

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Well, you know, I did actually get one

of my biggest clients just from organic

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Instagram Which was a kind of a miracle.

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I don't know Yeah, like I I don't want

to put it down completely I don't want

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to disregard it completely because

I'm like no like You Fun things happen

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on Instagram sometimes, if, you know.

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And it was during a time when I

was posting quite consistently.

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So like, I can't, obviously

can't throw it out.

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Um, and then you asked me

about dreams with the business.

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Well, it's interesting

because I'm, I am a mom.

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I have a toddler.

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And I, he goes to daycare three days

a week and what I can get done during

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those times is what I can get done.

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And like the nature of my work

is such that like each project

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is quite time intensive.

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They're usually like big blog

posts or like landing pages and

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things that take quite a lot of

research and like the, the ratio of.

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I don't know.

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Projects, the time it

takes is quite spread out.

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Yeah.

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So it's like, I almost have to be careful.

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I'm almost kind of worried about

posting too much on Instagram

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because I am afraid of saying no.

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And I'm afraid of like, if I,

if I have too much work, then

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I won't be able to do it all.

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But I probably will have a

really hard time saying no.

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And then that will make my life stressful.

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So it's an interesting balance.

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For sure.

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So you feel, you feel like

right now your business, is that

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like where you want it to be?

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Like you, you don't really

want to grow right now?

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Kind of.

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I don't really know how I would.

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I just, I don't really have time.

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Like I have consistent clients

that are bigger companies and they

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just have consistent projects.

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And so, but I do, yeah.

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Back to your question,

like why, why Instagram?

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I think it is just to be, it's just like

an extension of my LinkedIn, I guess.

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Which I don't update either.

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I should probably pair those.

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I should probably be posting

on LinkedIn and then turning my

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LinkedIn posts into Instagram posts.

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I know I should do that.

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But yeah, I guess it's just

like Let's pause there.

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You said, I know I should do that.

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Why?

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Like, why do you feel

like you should do that?

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Because I feel like that's The easy,

like everyone, that's the, that's

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the easy thing, like, not to, are you

asking like why I should bunch them

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or why I should be on LinkedIn at all?

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No, no, no, why you should, why

you want to be on there, yeah.

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I just, I feel like the, the clients

that I want that have marketing

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budgets are usually like hanging out

on LinkedIn rather than on Instagram.

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Instagram is more just like, I don't

know, here's the fun side of me.

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Yeah.

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I don't know.

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No, totally.

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Totally.

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Yeah, so but I do have thoughts like

I have things I have things come to

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my mind that I feel like oh This would

be so helpful for someone who is doing

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it on their own and okay I don't know.

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I feel like we're probably yeah

coming around to the fact that like

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maybe I don't I just don't need to

be But I don't know that's hard.

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It's hard to think that I think

that's kind of like two two things

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that are coming to my mind It's

like one Is Instagram fun for you?

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And like, if it is, or if it can

be, how can we make this just like

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a totally fun thing that is zero,

like pressure have to post thing.

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We'll go there and then I'll

say the other thing and we can

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decide which way you want to go.

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My other question is like, do you

want to figure out ways to scale your

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business without more workload for you?

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Like, is that thought exciting for you?

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Yes.

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Yes.

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Yeah, well, yeah, yes.

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So let's, I like both of those things.

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Let's talk about them both.

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Okay, let's do it.

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Okay, so which one, I'm kind of

thinking we go scale your business

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first because I think that will

impact how you use Instagram, right?

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Okay, yeah, I am excited by that.

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It does scare the heck out of me.

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Okay, what fears are coming up?

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I don't know.

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I'm just very Pretty sure I have ADHD.

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I get hyper focused and when I start

talking about like, scaling or like,

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doing anything big, you know, I get

so into it and it's just so hard for

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me to be present with like, other

really important things in my life.

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Like my son and husband and

my You know, eating food.

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Yeah.

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ADHD problems.

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But yeah, so I would, but what you

said was, would you like to scale

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your business without working harder?

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And like, I do think I could do that.

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I just need to figure out

how, but what would you say?

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Yeah.

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Well, one, I just want to acknowledge,

like you said, like ADHD of like super

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focusing on something and then like,

Having a hard time going other like

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focusing or being present for other

things that are really important to you

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I think that's a gift in a lot of ways,

you know, I think I agree Recognize

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like yeah, that's too excited To where

you are today in a lot of ways And

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so just I don't know recognizing the

good that comes from that too and we

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can talk about ways to Manage that in

a healthy way so it doesn't consume

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those other things that probably matter

more to you than scaling your business.

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Okay, you said you like started

to have some ideas of like

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how to scale your business.

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Well, two things.

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One, tell me like what your business

looks like right now and then like

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just any ideas that are coming

to mind of like how to scale.

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Well, I offer I'm probably committing a

business no no by offering such a wide

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range of Offerings I do blog posts.

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I do landing pages.

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I do email sequences And just like

regular website copy and I have a

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pretty good spread of like all of those

things, but it's kind of interesting

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the I don't know if you're interested

in learning about how much different

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copywriting jobs are worth But the no

tell me I think this is fascinating.

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Yeah, so like landing pages and

website copy even though they are

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less words I don't know what another

copywriter would say, but I charge

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more for those because they require

more research and more time to actually

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boil things down to less words.

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So it's kind of counterintuitive.

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But they, but once you get good at

them, and I feel like I'm, I'm grown a

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lot in my ability to do those quickly.

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It's, it's really a kind of a great,

it's a great thing for my career if I

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can get more clients who want landing

pages because I've gotten to the point

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where I've developed that skill and so

now my time is more valuable and I don't

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necessarily want to use my time writing

a long blog post because like, blog posts

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take a long time, like no matter how good

of a copywriter, you know what I mean?

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Like, it's just, it's just

a lot of words, you know?

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And I try not to use Chad GPT too

much, you know, and I, because I feel

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like that, yeah, he values what I do.

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And so so yeah, I think one of my

ideas is like, how can I attract more

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People who want landing pages and

web copy because those things are

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they're more permanent and they do

They do produce like more clicks and

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conversions than like blogs, for example.

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Yeah So maybe like when I start

thinking about okay, how do I how am

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I gonna restart my social media game?

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I need to start thinking more

about that and yeah, I guess I'm

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just coming out of this time.

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Oh, sorry.

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I'm just coming out of this time where

I used to be like, I will offer, I

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will do anything for you that you're

willing to pay for, you know, like I

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will not say no, but now it's getting

to the point where like, okay, my time

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Is literally like for me two hours to

whip out a blog post is not worth the

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150 that I charge for a blog post.

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My time is worth, you know, like

today I did some, I did one project

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that I'm going to charge 500 for, you

know, and so like logically I need to

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figure out how to do more of those.

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Yeah.

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Less.

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Yeah.

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Do more of your, your high

ticket offers kind of thing.

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Yeah.

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Yeah.

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It's just a matter of like, Do

I believe in myself now that I,

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that my, as a knowledge worker,

that my knowledge is worth?

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The higher price and I feel like now I

do it's really been a long time since

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I've talked about using social media

and doing my own marketing ironically

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enough, but yeah, I think I've changed a

lot since the last time I was deep in it.

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That's kind of cool to show

up as a new Natalie and like.

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Not just for your sake, how cool that is,

but how cool that is for people who are

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looking for somebody like you, you know?

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People who want to pay you money to

do a really good job on their landing

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page or, you know, their website copy.

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Well now I feel like I can say with all

honesty, I mean, it's not like, it's

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not just, Empty marketing, when I say,

listen, I know it's hard and I know that

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you don't have the time to get good at it.

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So like, let me do it because

I have put in the time.

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Yes, you, you've put in the time

so now they can pay you to do it.

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Yeah.

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So as far as like, like offering

that, would you have to like say

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no to any other things right now?

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As far as like, I don't know, things

you're already doing or offers

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you have to like start offering

that to people on Instagram?

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Or.

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Maybe I might have to, I

write a lot of blog posts.

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And you don't want to

be doing that anymore.

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I mean they were convenient for a

while because Blog posts are usually

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a recurring service Once someone finds

you and they like you they don't really

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want to let you go and that just means

you get to write blog Posts for them

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every month and which is a great source

of consistent income, but yeah, they're

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time intensive and so It's like, mm.

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And, and they're not as high of

income as, they're not worth as much.

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Yeah.

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You are worth Mm-Hmm.

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:

. Yeah.

383

:

So maybe that's, that's kind of a, that's

one of the reasons why I'm not really

384

:

sure between Instagram and LinkedIn,

like what I should be doing because

385

:

my, the people who need landing pages.

386

:

Well, like, for example, like, small,

I've done landing pages for small

387

:

business owners, but they usually,

they, they need a long time to save up

388

:

for said landing page, or like there's

usually not, like, follow up work to

389

:

do with them, because they don't have a

blog set up, or like, Blah, blah, blah.

390

:

And so it was, it was really a

miracle that one of my clients reached

391

:

out to me on Instagram because she

actually belonged to a bigger company.

392

:

Cool.

393

:

But that's usually not the case.

394

:

So.

395

:

Yeah.

396

:

I don't know.

397

:

I need to figure out like a, an easier

way to do LinkedIn and then quickly get

398

:

it over in Instagram and forget about

it because I just don't have time.

399

:

Well, and like, I guess kind

of two things coming to mind.

400

:

One with that coming back to Twitter

posts, like you can just take one

401

:

blurb from your LinkedIn posts.

402

:

I know.

403

:

Put it in the Twitter post,

take the caption, put it in

404

:

the caption of Instagram.

405

:

You know what I mean?

406

:

Yep.

407

:

Yep.

408

:

Yep.

409

:

Yep.

410

:

That's what I need to do.

411

:

Sometimes repurposing is easier said

than done, but you could try that and

412

:

see if it was pretty quick for you.

413

:

Yeah.

414

:

And I feel like too now,

because I have more experience.

415

:

The, it used to be that like writing on

Instagram was more like, look at how good

416

:

of a, like how artistic of a writer I am.

417

:

Like here's me writing.

418

:

But now it's more like

I have actual advice.

419

:

For how to like get it done or like

how to do a well or how to create

420

:

conversions and stuff And so that is

more like like value heavy and less

421

:

just like artistic I don't know.

422

:

It may be just be easier to

get it done, you know quickly.

423

:

Yeah, so okay I think my

mind, all these ideas.

424

:

I'm sorry, I'm taking yours.

425

:

No, this is exactly the support and like

if I remember talking about something

426

:

and you have something come to your

mind like butt in and talk because Okay.

427

:

This is for you.

428

:

Well, like one kind of narrowing down,

like who your target audience even is.

429

:

And like you said, you can

do a lot of different things.

430

:

I think sometimes we get so particular

about like, this is who I'm talking to.

431

:

But like for the purpose of who you would

love working for and like love creating

432

:

a landing page for, like who is coming

to mind is like who that person is.

433

:

Oh, that's even.

434

:

That's even a bigger question.

435

:

I really have not niched down.

436

:

And you don't have to.

437

:

Just like, who's coming to

mind of like, who would be fun?

438

:

This isn't the only person

you could work for, like.

439

:

Well, I love, I do dream of like,

taking a full time job as like,

440

:

an in house copywriter for like,

a software as a service company.

441

:

Or.

442

:

Okay.

443

:

Even like, a fintech company.

444

:

Yeah.

445

:

Love, love software as a service.

446

:

Or love like, service providers.

447

:

Okay.

448

:

They're fun to write for.

449

:

So that's kind of, yeah.

450

:

So that, that could be

your, your niche, like.

451

:

Yeah, I've never really

said it like that before.

452

:

It's helpful.

453

:

And again, like, you don't have to,

like, that much, but that could be.

454

:

So then, this is also what I'm going

to come back to, as far as, like,

455

:

your Instagram, do you want to,

yeah, like, teach copywriting tips?

456

:

Or do you want to teach, like, I don't

even know if teach is the right word, but

457

:

like, yeah, like, what value Would they be

looking for if they're on Instagram or is

458

:

coming back to like our first question Do

you find your your people on LinkedIn and

459

:

then Instagram is a fun separate thing?

460

:

Where you you just teach people about

copywriting tips that for now you don't

461

:

have the intention of hiring but also we

could go down like that rabbit hole of

462

:

Ways you could scale your business as like

helping people learn to do their own copy.

463

:

I don't know, you know, it's like

there's so much value in your mind,

464

:

like, There's a lot I could do.

465

:

I feel like if I tried to like, I don't

know, make a course or yeah, resource or

466

:

like create downloadable resources for

people to DIY, that would just be I don't

467

:

know if I'm gonna have, like, the time or

the bandwidth to, to tackle that until,

468

:

like, after my kids are out of the house.

469

:

Well, and does that even sound fun to you?

470

:

Like, does that It sounds fun if

I had all the time in the world.

471

:

Okay.

472

:

Because of my nature.

473

:

Because I just, I would need to go

so deep into that to figure that out.

474

:

You would want to make it really good.

475

:

Mm hmm.

476

:

Yeah.

477

:

I'm even thinking like, and again,

this is, we're really just exploring

478

:

here, but like, how much people

value feedback from a copywriter?

479

:

So even if you provided, like, an

audit, I could, I will give you a

480

:

week of Voxer access to me for X

amount of dollars, and I'll give you

481

:

any feedback you want on your copy.

482

:

I've never thought about that.

483

:

Eat that up.

484

:

I would eat that up, you

know, like wow, really?

485

:

I've like never even thought about that.

486

:

Yeah that's very interesting if

it sounds fun to you, but yeah, I

487

:

really explore so many things of like

Yeah, no, that sounds super cool.

488

:

Actually.

489

:

I just have to kind of

wrap my brain around it.

490

:

Like I Yeah, I know what

boxer is Interesting.

491

:

It's almost like yeah,

that would be like editing.

492

:

So that's that's what you You

Would be most attractive to you,

493

:

personally, would be like, just

like an editor on hand for a week.

494

:

Like, can you look at this, or

like, am I saying this the right

495

:

way, or can I say this better?

496

:

I wanna like, promote this thing,

but I don't really know how to say

497

:

it in a good way, and either have

you like, give me questions to like,

498

:

figure out like, what I even wanna

say about things, or tell me like, how

499

:

to research things, just like, yeah.

500

:

Yeah.

501

:

Like, on hand help for a week,

or for a month, or for whatever.

502

:

Yeah.

503

:

Okay.

504

:

That's not a time you want to provide.

505

:

That would be really fun.

506

:

And that would be great

for my Instagram followers.

507

:

Like you were saying.

508

:

Like that's something

that they can handle.

509

:

That's the people who are there.

510

:

They can afford.

511

:

Yeah.

512

:

Right.

513

:

Yeah.

514

:

And also I find too that Oh, this is a

thought I've never expressed, but I feel

515

:

like the Instagram people, sometimes

I find that they're almost harder to

516

:

write for because I personally feel

like they understand their product.

517

:

On such a deep level and they have so

much experience writing about their

518

:

product actually that i'm like, I

think you just need A confidence boost.

519

:

I don't think you need

me to write for you.

520

:

But like corporations are like they

have so many people in them Yes.

521

:

They actually need someone to like

sit down and become an expert.

522

:

It's not a personal brand.

523

:

Yeah.

524

:

Not a personal brand.

525

:

Right.

526

:

Exactly.

527

:

So, wow.

528

:

I didn't realize.

529

:

Alex, this is mind blowing.

530

:

That's great.

531

:

That's what they need.

532

:

They don't need me to come

in and write their copy.

533

:

They don't want to pay for that.

534

:

It's probably not even going to,

like, what I charge wouldn't even

535

:

like pay for itself probably.

536

:

Like, I don't know.

537

:

But like.

538

:

It sounds like when I was hiring

somebody, like I've had, I have

539

:

somebody do my website and like.

540

:

I was interviewing a bunch of different

people, and they were all saying

541

:

like, You can write your Instagram

captions or do this and that.

542

:

And I realized in the

interviewing process, I'm like,

543

:

I actually like doing that.

544

:

Like, this is fun for me.

545

:

But yeah, I just want somebody who's good

at it to support me and help me do this.

546

:

Yeah, because there are some, like,

really useful tips that I could give

547

:

that would just give you direction.

548

:

And then you, and that's like, yeah,

and it's actually kind of exhausting

549

:

for me to be like, I hope I'm writing

this better than they would write it.

550

:

I kind of doubt it.

551

:

You just like try to be their voice.

552

:

Yeah, and I advertise that I'm good

at that, but I mean, yeah, I think

553

:

definitely, small business owners

don't even know their own strength

554

:

when it comes to like, how well

they've, like I, for example, I did

555

:

a landing page for Freckled Hand.

556

:

Oh yeah.

557

:

And the whole time I was just like, I

don't think she really needs me for this.

558

:

She's so good at talking

about what she does.

559

:

I'm like, I can, like, arrange things.

560

:

I should've, I wish I'd known that.

561

:

Because that would've

been great to help her.

562

:

Yeah.

563

:

With that, I think.

564

:

And even, yeah, I'm just thinking,

yeah, landing pages, or website

565

:

copy, or Instagram captions, or

emails, or whatever it is, like.

566

:

Yeah, alright.

567

:

That's fab.

568

:

I get a recording of this, right?

569

:

I don't need to be writing things down.

570

:

Yep.

571

:

Oh yeah, yeah, yeah.

572

:

Usually I like take notes during things

too, but we've just been chatting so much.

573

:

Yeah, sorry.

574

:

No, this is great.

575

:

Okay, cool.

576

:

So that's great.

577

:

Yeah, I'm gonna gear, Instagram

is geared towards like, I'm

578

:

not selling you anything.

579

:

I'm just giving you, Or, or, I'm either

just giving you free content or you can

580

:

sign up for Voxer Access and we can powwow

together and I'll just be there for you.

581

:

And then I can direct actual,

like, serious marketing to LinkedIn

582

:

and then I can even pull pieces.

583

:

Yeah, and you can pull things you

do from there so you don't feel

584

:

like you're always having to.

585

:

Yeah, sweet.

586

:

Do double duty, have two

just separate businesses.

587

:

Yeah, yeah.

588

:

I actually have a friend who,

she's a more experienced marketer,

589

:

but she, she kind of does that.

590

:

She does a LinkedIn post and then

she actually hires someone to do the

591

:

transfer over to templates, just watch

out for my LinkedIn posts and make

592

:

sure they end up over on my Instagram.

593

:

Oh, that's nice.

594

:

So you don't even have to send them over.

595

:

Right.

596

:

That'd be cool.

597

:

For anyone who's listening to

this, you might listen to this.

598

:

I don't know.

599

:

That's also a good idea if

you want to pay for that.

600

:

Totally, totally.

601

:

Okay, so do you feel like you want to

spend more time as far as like, a system

602

:

for creating content that doesn't feel

so stressful or like strategy so you

603

:

don't get sucked into Instagram again

or something else that might be helpful.

604

:

I like both of those.

605

:

Let's talk about strategy

for batching though.

606

:

But I feel like, yeah, if you

have more, if you have more to

607

:

tell me about that, then yeah.

608

:

So I mean, I just shared what I did,

but I think it'd be helpful to figure

609

:

out what will work for you because it's

going to be different for everyone.

610

:

Yeah.

611

:

So what's your, I know you said you

haven't been posting for a while.

612

:

But like, what's your, if you

were to try something right now,

613

:

if you were to like, create your

system right now, what's coming to

614

:

mind of what you would start with?

615

:

Well, I do like the idea of

being off the computer for it.

616

:

And just like, yeah, sitting

down with a notebook.

617

:

And I like, I feel like

brain dumping content ideas.

618

:

is really great.

619

:

I used to do it on my phone.

620

:

I used to use Google Keep.

621

:

And then I would just, and then I

would drag and drop them because it

622

:

syncs from my phone to my computer.

623

:

And then I drag the job, drag

and drop them into a note.

624

:

Wow.

625

:

That was rough.

626

:

And then in the note, I would

like write the whole thing.

627

:

And then I would go into Canva and

obviously spend an eternity on Canva.

628

:

And then post it and then

spend another eternity.

629

:

Looking at the post.

630

:

So embarrassing.

631

:

Something that my coach does that I steal

from all the time, but like, I don't do it

632

:

in my post, but she does it in her post.

633

:

Her first page of her carousel

will be like a cutesy,

634

:

whatever, like Canva design.

635

:

And then the rest of the pages

in her carousels are just

636

:

screenshots from her notes.

637

:

Oh, yeah, that's great.

638

:

And it's so, it's so, Like simple

and like people easy to read and then

639

:

she doesn't have to spend a million

years creating a whole Candidate

640

:

post it's like yeah one slide.

641

:

Boop.

642

:

Boop.

643

:

That's that's the grown up way

644

:

That's the like, self assured,

high self esteem way to do it.

645

:

And I think I'm ready.

646

:

I think I'm ready to go.

647

:

I was going to say, and grown up

Natalie is coming back to Instagram.

648

:

Yeah, yeah.

649

:

It's going to be different this time.

650

:

I love that.

651

:

I'm probably going to do that.

652

:

That's great.

653

:

Okay.

654

:

So then as far as like, time in

your schedule, do you feel like

655

:

you have like a scheduled time?

656

:

To either plan content or create content.

657

:

Do you want that?

658

:

Do you not want that?

659

:

I might just want to designate a notebook

for it and like maybe have a rule that

660

:

I don't Write it down in my phone just

because That's so distracting like there's

661

:

a higher chance even that while I'm trying

to get my thoughts out on my phone I'll

662

:

start doing something else on my phone

and lose it So like for that reason

663

:

alone, I need to be in my in a notebook.

664

:

So maybe I'll try that And then as far

as oh, yeah, no you go ahead go ahead

665

:

and then as far as time, I don't know

I don't know when I'm probably just

666

:

bedtimes when it would need to happen How

much time do you want to spend on this?

667

:

I don't know.

668

:

Not a lot.

669

:

I don't want to spend a lot of time.

670

:

I'll be honest.

671

:

Yeah, I want to spend the

least amount of time possible.

672

:

Okay, like,

673

:

I don't know, half an hour a week?

674

:

That's like too much or too little.

675

:

If I could, I mean, is that just creating

content or is that crea or writing it

676

:

down and then creating it and posting it?

677

:

Writing it down and then creating it.

678

:

Half an hour a week would be awesome.

679

:

I almost wonder if I could do that.

680

:

It's a challenge.

681

:

Okay.

682

:

And I think that really can help with

perfectionist tendencies, which we

683

:

all have to some more than others,

but that it might feel uncomfortable

684

:

to say, you know, I'm declaring

my efforts as enough and I'm done.

685

:

And this is what I have ready to go.

686

:

It will likely feel uncomfortable.

687

:

Like, Yeah, but I've just gotta.

688

:

Yeah.

689

:

I think the Instagram break was really

important because I was doing work I was

690

:

getting hired and like doing projects

and not doing anything on Instagram So

691

:

it was important to get that solidified

in my brain like You do not need this.

692

:

Yes, I think that is so healthy to learn.

693

:

Like, yeah, not only from a mindset

level, but like you've experienced

694

:

that level of you don't need it.

695

:

It really, if it ever is becoming

not fun or sucking your in, well one,

696

:

message me and I'll jump on a call

with you and we'll talk through it.

697

:

But also like you don't need

it, you don't have to do it.

698

:

Yeah, that's awesome.

699

:

Do you do, do you finish

everything in 30 minutes?

700

:

What's your time?

701

:

This is what I do.

702

:

I do, I spend more than 30 minutes a week.

703

:

I do one to two hours for like planning,

like writing out every piece of content.

704

:

And then each day I spend about 30,

well, minutes total on Instagram.

705

:

But that's like post, like

creating the post, posting,

706

:

scrolling, posting on my stories.

707

:

It's responding to DMs, responding

to comments, that's like everything.

708

:

So as far as like creating the post

and posting it, it's a question of

709

:

like how much that I'm actually doing.

710

:

Probably, I'd say 10 minutes per post.

711

:

That's amazing.

712

:

Yeah, I've got to rewire my brain

around how much time it should take.

713

:

I'll spend like a day on like one post.

714

:

Okay, this is where what

might be helpful is like.

715

:

What are your thoughts that come

up for you when you're posting or

716

:

when, like, after you've posted?

717

:

Like, what, what thoughts

do you have then?

718

:

And it's been a while, so I don't know if

you remember, but just trying to figure

719

:

out like how does this sound like I've

been staring at this for so long, you

720

:

know, like when you're like painter when

they look at the painting for too long and

721

:

starts to look weird, you know, so that's

another vote for getting it done quickly

722

:

and just being done is because I, I start

to not be able to tell if it's any good

723

:

and then start to doubt if it's good and

then I start fixing it in weird ways and

724

:

then it really isn't good and all that.

725

:

And it's always shocking to me.

726

:

Sometimes I post something and I'm

like, people are gonna love this.

727

:

And then it's like, crickets.

728

:

And then sometimes I just like,

throw something up and people are

729

:

like, Oh, I love this, love this.

730

:

And I'm like, wait, what?

731

:

Yes, that is so true.

732

:

You can never tell.

733

:

And so sometimes it's just, yeah,

I was gonna say sometimes it's

734

:

just the, it's the more authentic

thing that speaks to people.

735

:

Yes, totally, totally.

736

:

Something that I have been doing that

has totally changed things for me, even

737

:

when I'm like creating the content.

738

:

I will start to like have thoughts

of like specific people that are like

739

:

judging my content that I'm like, Oh,

like they're going to think this or, Oh,

740

:

they're going to think that like, yeah,

or, or I like think of a specific client.

741

:

I'm like, Oh, I want her to like this.

742

:

And this is also content.

743

:

I'm not like, you know, I don't

realize I'm doing this, but

744

:

since I've started paying, you

know, it's in the, yeah, exactly.

745

:

Every, anytime I like catch myself,

like creating content that way, I, I

746

:

like to picture somebody who is like

ecstatic to see my post, whatever it is.

747

:

She's like, Oh good, like Alex posted

again, like, I'm excited to read this.

748

:

I'm excited to see what it said.

749

:

And that's who I create my post for is

like somebody who loves whatever I post.

750

:

And that's just helped me to like, get

out of my head a little bit of like,

751

:

I don't know, get out of my head.

752

:

That's great.

753

:

I love that because I do that too.

754

:

And it's, it is better to imagine it.

755

:

For someone who is excited and

it just helps you be excited.

756

:

Yeah.

757

:

Or yourself, I guess.

758

:

And, and create the, and

create the content that, like,

759

:

people actually want to see.

760

:

The right people want to see.

761

:

Yeah, a better post.

762

:

Yeah.

763

:

Yeah, exactly.

764

:

Like, self doubt is a writing killer.

765

:

I'll tell, I'll say that.

766

:

Ooh, you, yeah, you probably

know that on a deep level.

767

:

Yeah, yeah, yeah.

768

:

If I'm in a, if I'm feeling on top

of the world, I'm feeling good,

769

:

then, like, I can write better.

770

:

I don't know what, I don't know what

flip, what switch it is in your brain.

771

:

Mm hmm.

772

:

I don't know, but that's cool.

773

:

Yeah, doubt is a brain killer.

774

:

Okay.

775

:

So, so what I do, and again, I'm

just showing these as ideas and

776

:

examples, you can do whatever you want.

777

:

I tried for a while, like, Hey, I'm

going to post these days, or I'm going

778

:

to post like this frequency or whatever.

779

:

I never found that.

780

:

Ever, to like, work for me, to have

like a consistent time to put up.

781

:

Yay!

782

:

I'm so glad to hear that!

783

:

Okay.

784

:

Thank you for saying that!

785

:

So for me, instead of deciding how many

posts I'm going to do per week, I decide

786

:

how much time I'm going to spend per week.

787

:

And if I've reached my time limit, then

that's what I got for you this week.

788

:

There'll be more next week.

789

:

That's beautiful.

790

:

And so Yeah, yeah, whatever, like, I think

last week I, I, I'll make four posts.

791

:

So I've done like four posts

this week and then it's like,

792

:

sometimes I'll do six posts.

793

:

Sometimes I'll do one post.

794

:

Like it just depends on what I come

up with in that amount of time.

795

:

And do you find, cause I know your

business is probably, your Instagram.

796

:

Right?

797

:

Yes.

798

:

So, how do you deal with, like, feeling

opportunity costs or, like, feeling,

799

:

like, guilt that you didn't get your

marketing out that week or, or whatever?

800

:

I mean, maybe you're at a point now where

it's just consistent enough, but No,

801

:

I think a lot of it is, like, mindset.

802

:

Of like, sometimes, when I have hardly

posted, yeah, or like, I had a post ready

803

:

but I never posted that day, yeah, my

mind starts to go like, oh, like, I didn't

804

:

get that out, and then I'll just like,

this is kind of woo woo, I'm getting into

805

:

the woo woo, but like, mindset work of

like, I am going to choose to believe

806

:

that I have a lot of content out there

that people can go binge right now.

807

:

They can go look through all

my old social media posts.

808

:

They can look, go look

through my highlights.

809

:

They can go listen to my podcast.

810

:

Like there is content.

811

:

I have content out there that is serving

people just because I didn't post

812

:

today or this week doesn't mean that

people can't be served by me right now.

813

:

Yeah.

814

:

Love that.

815

:

That's good.

816

:

So that's something that's helped me as

far as like, yeah, be okay with that.

817

:

That's also another, it's a

vote for just getting things

818

:

out, small things out quickly.

819

:

Because then you have a large library

of content to fall back on mentally.

820

:

Yes, yeah, totally.

821

:

Even if they're small, but it's

like, at least, that's what, because

822

:

that's what people want to do, right?

823

:

They want to do this.

824

:

They don't want to read your whole big

long thing of, yeah, they really don't.

825

:

And so small, small, authentic

and not too much work.

826

:

That's what I'm taking from this.

827

:

Yeah.

828

:

Yeah.

829

:

That's what they want.

830

:

And that's what I want.

831

:

Yeah, exactly.

832

:

The why don't I do it?

833

:

It's what they want and what I want.

834

:

Okay, yeah, that's a good question.

835

:

Like, is anything coming up for like, why?

836

:

I don't know.

837

:

I just wondered.

838

:

It just, that seems so beautifully obvious

just then when I said it, like, it's

839

:

what they want and it's what I want.

840

:

So at what point did I,

was I confused about that?

841

:

And I guess it's my own brain thinking,

oh, it's not, it's not good enough.

842

:

It's not like robust enough.

843

:

Yeah.

844

:

It's just, I was just mis, misconstruing

what people actually want to read.

845

:

And I think it's really easy in.

846

:

Instagram and any social media platform,

Instagram is just where you focus,

847

:

but it's the same on any social media

platform where it's like, you are

848

:

seeing results immediately that fast,

how many likes you're getting, how

849

:

many views your reel is getting, how

many comments it's getting, how many

850

:

saves, how many shares, you know,

it's like the dopamine hits, right?

851

:

And so it's really easy to get sucked

into like, Oh, well, this didn't do

852

:

as well as this one, so it must mean

I didn't, yeah, it's not as good.

853

:

It reminds me of my, of a three year

old son and whenever I give him like

854

:

anything, he's like, I want a lot.

855

:

I want a lot.

856

:

So I like do one spoonful.

857

:

Is that a lot?

858

:

Yes, it's a lot.

859

:

And I think we do the same thing as

like social media, you know, where

860

:

it's like, I want people to like this.

861

:

Like, is this a lot?

862

:

Like, is this good?

863

:

Is this?

864

:

Yeah.

865

:

Okay.

866

:

Yeah.

867

:

You know, we need to be, we need

someone to tell us that it's good.

868

:

Yeah.

869

:

Yeah.

870

:

Yeah.

871

:

Just deciding for yourself.

872

:

Like, yeah, this is good.

873

:

This is good stuff.

874

:

I don't know.

875

:

Yeah.

876

:

Totally.

877

:

Asking your mom.

878

:

Is this a lot?

879

:

It's almost like, I feel like what you're

doing, like what social media coaching

880

:

is at its core is really just like self

esteem building or confidence building.

881

:

Like at its, at its deepest level, you

know, because like, seriously, I'm,

882

:

I'm picking up on all these things and

like, this is such wonderful advice,

883

:

but it's hitting me so differently now

that I, one, took a break and two, been.

884

:

like honing my craft for a

little while and like growing

885

:

in confidence in that area.

886

:

It's just so, like if you had spoken

to me a year ago, this would be a

887

:

different conversation, you know?

888

:

Yeah, yeah.

889

:

It's just interesting you say that because

a lot of the work that I ended up doing

890

:

with people is about like, Things that

their parents told them when they were

891

:

little that's like impacting them in their

belief and how they show up on social

892

:

media Like well, you say that you say

that and the last couple months have been

893

:

some Some big healing and some big moving

on from things around that too for me.

894

:

So it's funny.

895

:

Yeah.

896

:

Yes It's just so funny how

it impacts everything we do.

897

:

Yeah, even something as trivial

as Posting on social media.

898

:

Yes.

899

:

Gotta work that stuff out.

900

:

Yes, it will show up everywhere.

901

:

It shows up, yeah.

902

:

I don't know, in my parenting, in social

media, and growth of your business, right?

903

:

It's like, yeah.

904

:

It's fun though.

905

:

We grow.

906

:

It's fun to grow.

907

:

It is.

908

:

And that's what it's all about, right?

909

:

It's like, that's what it's all about.

910

:

Okay, so I feel like kind of like

things we've talked about, but I want

911

:

to make sure you feel like you have

like a support and the plan is half an

912

:

hour a week to plan and create content.

913

:

I'm just going to jot down.

914

:

I'm just going to go ahead.

915

:

Okay.

916

:

Because I love this plan.

917

:

Okay.

918

:

Okay.

919

:

Half an hour a week.

920

:

We'll see.

921

:

And then just whatever you

happen to create in that time.

922

:

And as you're working through things,

you know, like maybe initially you get

923

:

caught up in perfectionist tendencies or

some weeks more than others, whatever.

924

:

Sometimes that might be one post.

925

:

Sometimes that might be

more like whatever it is.

926

:

And you'll get faster.

927

:

And then as far as like

scaling your business.

928

:

that like idea for support, for

people writing their copy for their

929

:

own business, like boxer support.

930

:

Yeah.

931

:

Do you wanna, do you feel like

you have a plan enough for that?

932

:

Do you want to talk more about like

specifically, I think that just, that

933

:

plan just made itself, I think it's, it's.

934

:

Okay.

935

:

It's happening.

936

:

Amazing.

937

:

That's great.

938

:

Yeah.

939

:

I can't believe I never

thought about that.

940

:

Oh, I'm so glad.

941

:

So cool.

942

:

Thank you.

943

:

Yeah.

944

:

I'll send you a percentage of that.

945

:

What's really fun about like that is

then that will give you more ideas of

946

:

what type of content create to create

because you'll see what people are.

947

:

Asking and need help with

and that will just create its

948

:

own content, you know, yes.

949

:

Oh my goodness Fabulous, and that just

seems so easy and fun to me like I can

950

:

I can basically almost give that away

too Like I would be so comfortable

951

:

just offering that for so cheap.

952

:

That's awesome.

953

:

And then Yeah, and then I'm

going to try and do some more

954

:

robust stuff on what's it called?

955

:

LinkedIn.

956

:

LinkedIn.

957

:

Yeah, that thing.

958

:

Do you, how much time do you

want to spend on LinkedIn?

959

:

Do you feel like that's part

of your half an hour a week?

960

:

Well, I, maybe I should do 30 for

Instagram and 30 for LinkedIn.

961

:

Okay.

962

:

Because Instagram actually requires,

like, some, some Canva work.

963

:

Yeah.

964

:

So maybe it just looks like

yeah, cause there's some stuff

965

:

I wouldn't post on LinkedIn.

966

:

I can't necessarily use them

interchangeably every time.

967

:

So there will have needed

to be some separate work for

968

:

LinkedIn and some for Instagram.

969

:

So yeah, maybe an hour a week,

like on a Saturday when Brett's

970

:

got Simon and that will work.

971

:

That'll be good.

972

:

It's a nice round number too.

973

:

And one hour.

974

:

Yeah, love those round numbers.

975

:

Yeah, okay, cool.

976

:

That's great.

977

:

Was that it?

978

:

I think that was it.

979

:

Do you have anything else

you want support with?

980

:

That's great.

981

:

Okay, perfect.

982

:

All right, well, thanks, Alex.

983

:

See you, Natalie.

984

:

Yeah.

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About the Podcast

Mindful with Media
This is the podcast for entrepreneurial moms who want to grow a meaningful, profitable business without sacrificing their other priorities (like spending time with their kids or getting enough sleep).

Host Alex Fales—business coach, mindset mentor, and mom—shares honest conversations, simple strategies, and powerful mindset shifts to help you and make money doing work you love and grow as a person while you're at it.

Expect solo episodes, authentic chats, and real-life stories that help you blend business strategy with personal growth, so you can build a business that supports your life (not the other way around).

Because you don’t need more hustle.
You need clarity, confidence, and the courage to do business your way.